-Manage multiple accounts; develop positive working relationships with all customer touch points-Drive client retention, renewals, upsells and client satisfaction-Work closely with Associate Account Managers and Operations on day-to-day operational processes including campaign set-up, optimization, and QA-Work closely with QA and Operations to determine root causes for customer success or failure and drive requirements for product or process enhancement and development as needed-Partner with internal cross-functional teams to understand client goals and key performance metrics and exceed those goals throughout the campaign-Leverage technical tools and quantitative data to manage campaigns to success, high customer satisfaction and renewal-Prepare campaign insights reporting, including analysis and research-Manage weekly campaign status documents for review-Work closely with Finance on billing set up and invoicing-Manage customer activity with CRM tools for maximum efficiency and visibility, with carefully executed follow-up to closure on open issues-Provide input on new processes and workflows as needed-Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight

-Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.-Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.-Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets-Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.-Monitors competitor products, sales and marketing activities.-Establishes and maintains relationships with industry influencers and key strategic partners.-Guides preparation of marketing activity reports and presents to executive management.-Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.-Directs sales forecasting activities and sets performance goals accordingly.-Represents company at trade association meetings to promote product.-Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.-Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.-Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.-Directs product research and development.