- Created compelling data-driven narratives for joint business planning, quarterly business reviews, and vendor negotiations - Prepared ROI analysis on demand-driving initiatives and test and learn programs- Forecasted innovation item launches and subscription revenues- Conducted periodic trend analysis and business reviews of E-Commerce operations, providing insights to stakeholders and leadership- Developed and maintained Power BI dashboards and reports to facilitate data-driven decision-making- Supported organizational strategies by delivering analytics on scan and shipment performance - 2022 Horizon Award Finalist for the Parental Leave Coverage Pilot at Mars Wrigley- 2023 Royal Canin Global E-Commerce Award for digital shelf implementation

- Achieved top 1% ranking within the company, receiving the Horizon Award for outstanding sales performance, which embodies the Mars 5 Principles- Managed convenience store headquarters groups and administered trade promotion programs- Created presentations for headquarters groups with Nielsen/MSA data with trends within the category and in their convenience store chain - Managed trade contracts, display programs, and expense budgets- Forecasted budgets for the upcoming year at convenience store headquarters accounts- Sold in innovation items and extended portfolio items to the participating distributors- Developed and executed localized sales strategy in assigned retail stores based on national programs and objectives in a defined geographic territory- Was a peer trainer who developed and coached new Territory Sales Managers

- Implemented all sales and marketing programs to drive incremental sales volume- Communicated product offerings effectively to key decision-makers- Led sales initiatives in small and large format accounts to attain sales volume and margin targets- Managed a team of employees and served as team lead on key accounts

- Successfully launched new products in an experiential marketing setting - Managed promotional activities and teams, ensuring successful execution- Maintained accurate records for inventory, payroll, and materials- Increased size of the promotional marketing team

- Planned and executed strategic activities to enhance sales and profitability- Built positive customer relations when handling returns, refunds, and issues- Created merchandise displays to increase sales volume- Supervised a large team of sales associates as well as store vendors- Interviewed job candidates and made staffing decisions- Assigned employees to specific tasks to best meet the needs of the store