20 + years experience in marketing, writing and editing. In the end it is not about the subject matter, or the form of publicising - it is about how you understand the product/service and the market. That is my speciality. Mostly experienced in understanding b-to-b and services. I have written about drilling riggs, chickens, heavy dust cleaners for industries, financial products, window cleaning, packaging, forestry, business intelligence products, turbines. You name it, I might have done it. In forms like annual reports, web content, newsletters, presentations, ads, etc.