Per Christiansson Email & Phone Number

Jönköping, Se

Positec produces, distributes, and sells products under two major brand names: WORX and KRESS. The WORX brand is composed of numerous lawn and garden tools. The brand's flagship product was the WORX GT, a lightweight electric trimmer. Updated iterations of the WORX GT continue to be made and sold by Positec. WORX is also known for selling items like lawn mowers and chainsaws. It offers cordless electric lawn mowers that run exclusively on battery power and have zero carbon emissions. WORX offer a fully robotic lawn mower (dubbed the "WORX Landroid") that mows the lawn, returning to a charging station if the battery begins to run low.

Jonkoping, Sweden

Greenworks Tools is a brand of the Globe Tools Group. Globe’s significant and fast paced growth has led to global expansion with offices in the USA, Canada, Europe and Shanghai with focus on new sales, R&D, logistics, marketing and after-sales services for major retailers.

Jonkoping, Sweden

Manage and develop our brand licensing programs. Explore potential new businesses and opportunities both with existing and potential licensees.

Responsible for the overall brand and marketing operations for the brands McCulloch and Jonsered within the Husqvarna Group. Define our customers touchpoints and maximize the total customer experience. Enhance the digital presence and optimize the marketing mix.

Launched the brand to retailers and buyers in 2010, with new nice designed products and unconventional communication. Launched the brand to the market (end consumers) beginning of 2012. Working close together with our regional sales teams, product managers and business development teams. Supporting the regions with getting the adaptations right for there market needs. Ensured consistentcy and one global approach.Reporting to VP Marketing & Brand Strategy based in Germany

Marketing responsible for the European launch of the McCulloch brand (along with the brand Partner). Led a team of suppliers (photographer, creatives and production company) creating the right communication to support the re-launch of the brand. Took part in the product creation process from design, research and development to selling in the new products. Ensured the products and communication was ”on brand”.Reporting to VP Marketing & Brand Strategy, based in Germany

Communication responsible for the Partner brand. Heading up the communication with focus on northern Europe and Russia. Reporting to Director Brands & Marketing, based in UK

Supporting and being part of building the Electrolux outdoor products retail business in the Nordic region. Worked with the brands Partner, McCulloch and Flymo. We made events and sales pitches to all major retail chains in the Nordics. Responsible for local adaptations of the centrally produced communication.

Board Certificate

The Board Certificate is conducted by high-profile board members from the business community. The program is characterised by embracing.

Business Management

An overall perspective of a successful commercial operation based on marketing, finance, organization, leadership and the connection.

Education record

The Hyper Island Master Class is an intensive three-day course for creative industry professionals, focusing on how to build efficiency.

Strategic Brand Management

Helped me develop my knowledge in form of theory, models, research methods and practical applications to be able to analyze, develop.