Percy Amudzi Email & Phone Number

Accra, Greater Accra Region, Gh

Africa

Leads and manages a team of fourteen (14) Sales and BD Officers (Admissions Officers) in Ghana & Nigeria in driving intake and enrolment of new students (Sales) and Revenues. This is a Business Development function that ensures that I am building, driving and supervising the execution of the B2C/B2B strategy and managing the team to achieving Sales and Revenue targets.Our key stakeholders include prospective students & their sponsors, higher education agents/agencies, high schools, corporate bodies, embassies/high commissions, counselors, and many other channels. If the candidates and their sponsors are convinced and enrolling, the business expectation is being met. It’s a numbers and conversion game!!!Between May 2023 - October 2023, we have achieved the highest count of student enrolment in the last 5years, thus, setting the tone for growth for the next 5years.Successfully driven a 100% YoY growth in Sales (Student Recruitment) for 2024 vs 2023 for January sales window.Have developed business in Nigeria, DR Congo, Sierra Leone, Gambia and Cameroon.

Managing the biggest revenue market and responsible for driving growth in the Ashanti/Accra/Tema Region through New Acquisitions, Distribution Efficiency, Channel Expansion, Airteltigo Money, Maximum Trade Visibility and overall leadership for the Accra sales and trade marketing teams.KEY ACCOUNTABLES1. Acquisitions & New Sales Revenue2. Revenue Growth & Distribution Efficiency3. Active Base Growth4. Airtime Sales (Primaries & Secondary Sales)5. Airteltigo Money: Agent Network Growth, Commissions Growth, Liquidity management6. Alternative Sales Channel Development 7. Distributor/Partner Relationship Management

Duties1. A-Z Retail Stores & Franchise Roll-out across Ghana2. Retail Stores Maintenance & Quality Assurance Management3. Contracts and Vendor Relationship Management4. IT & Interface/platform liaison and support5. Supply Chain and Logistics Management6. Work Schedule & Headcount Management, Recruitment & Engagement7. Special Projects planning and execution

1. Product Sales & Distribution2. Channel & Business Development3. Regional Team Management4. Sales Reporting5. Regional Marketing Execution & Trade Management6. Resource Allocation & Management7. Special Projects planning and executionAchievements:1. Led and supervised the revamp of Cash Loss cell sites in the Central region such as Agyeikrom, Diaso with keen focus on reload growth resulting in a 4% growth (from 75% to 79%)2. Revamped the growth of the modern channel in the Central Region – post offices, second-cycle institutions, associations & clubs etc. – registration of about 300 students in Mfantsipim school on tigo cash3. Increased business opportunities through various routes to market especially via the direct and retail channels. A typical example was the tigo cash high schools project that sought to increase our MFS Active subs – PROJECTS4. Partnered the Central Regional Dealer to open four (4) Stockpoints – Bobikuma, Assin Fosu, Budumburam and Elmina – to ease the availability of stocks and reduced Out of Stock situations by 7%.

Duties1. Together with the TSS manager, identify, recommend and update the content of the TSS program to meet the business strategy2. Responsible for the entire growth and training for all Go-To Market staffs.3. Ensure the Direct Sales Force (DFS) development needs are identified and gaps closed.4. Plan and facilitate training in accordance with the TSS curriculum5. Ensure that the development plan is clearly communicated and owned by DSF.6. Conduct training per the TSS calendar.7. Provide feedback to management.8. Follow up on the development of staff/students9. Build knowledge and a winning team within the DSF.10. Weekly reporting on the activities that will be taking place.11. Ensure compliance with the TSS curriculum, ensure that top performers are recognized and rewarded accordingly by Tigo

Millicom Ghana Hq, Barnes Road, Accra

Lead and develop the Channels in the areas mainly – Osu, Nima, Accra Central, Circle Ensure the availability and consistent flow of Liquidity/Float Management Put in measures to expand the Agent Network whiles ensuring growth across Tiers. On-board new agents and undertake agent sales training. Mobile Financial Services Sales Management Ensure trade marketing compliance to give visibility to the MFS Business. Engagement/Relationship Management

Duties1. Improved customer retention by providing warm, helpful, customer support via phone, email2. Worked closely with the Business support and tech teams to track fraudulent transactions3. Achieved the revenue target from selling products & services.4. Tracked, understood and managed personal and team performance daily5. Demonstrated understanding of products and services and the objectives of specific campaigns6. Listened to and resolved subscriber complaintsAchievements:1. Top 3 Best customer service educator on tigo cash

1. Sales prospecting & lead generation, projections and account management. 2. Managed a portfolio of business customers in the public and private sectors. 3. Participated in regional marketing events and networking events geared towards lead generation weekly. 4. Sale of Post-paid lines to corporate subscribers 5. Creating and closing sales opportunities, devising sales plans to support the achievement of team goals/objectives. 6. Tap into the team annual sales strategy to draft business development plan for the area. 7. Develop & maintain a network of prospects, facilitating a strong, consistent pipeline for conversion into sales using company approved CRM. 8. Work closely with internal stakeholders from the business, including Service Lines, Pre-sales/Solutioning and Service Delivery to maximize overall deal value to the business. 9. Create strategies for sales improvement based on market research and/or competitor analysis. 10. Work simultaneously with the business development team lead to continuously and promote the business in the interest of effective deal solutioning and continually improving conversion ratios 11. Tracking of bill payments month on month using a system of built on relationship management

Ma Development Communication, Communication

Activities and Societies: Cash Out on Waste (COW)

Bachelor Of Business Administration (Bba), Business Administration In Management, Finance

Activities and Societies: SIFE Project TeamStudents in Free Enterprise