Founding member and only Creative Director so far of P&P Link which has been part of the Saatchi & Saatchi global network and now an affiliate of M&C Saatchi Africa. Heading all the strategic planning and copywriting of the Agency, over and above creative direction. Besides the creative hats, he invests time and energy to ignite and motivate the Agency as a whole, in search of excellence. Under his creative leadership, P&P Link has earned over a hundred of the most coveted local, regional and… Show more Founding member and only Creative Director so far of P&P Link which has been part of the Saatchi & Saatchi global network and now an affiliate of M&C Saatchi Africa. Heading all the strategic planning and copywriting of the Agency, over and above creative direction. Besides the creative hats, he invests time and energy to ignite and motivate the Agency as a whole, in search of excellence. Under his creative leadership, P&P Link has earned over a hundred of the most coveted local, regional and international awards. Show less

Wonderful exposure and solid experience in the first Mauritian Agency to be part of an international advertising network; involved in copywriting as well; the size of the Agency and is affilaition to the Mc Cann Ericsson network opened doors for creative work on the widest accounts - both local & international like Nestlé, Coca-Cola etc

Spreading my creative wings amidst the eminently 'local' ad agency of the time; worked closely with Vino B. Sookloll [now ECD of FCB] on some of the most memorable ads of the Mauritian ad history like Régal, Singer, Zanussi; managed the creative process in the creative dept with the team before moving for some international exposure

First job in the advertising world, juggling with my creative copywriting skills in a freshly founded small ad agency; promising first sparks that got noticed in the creative world...

First job back from the U.K after completion of tertiary education. Linguistic experience. Coverage of sports events mainly and a National General Election. Too square to be my world !