Marketing Coordinator
India
• Drove end-to-end digital marketing campaigns (email, social, display, SEO, website, landing pages).• Managed copywriting, editing, and designing marketing collateral, Sales' one-sheeters, and PowerPoint presentations for internal teams across various shows.• Analyzed website performance using Google Analytics, Hotjar, and manually sorted raw data through pivot tables in excel. Created data-backed narratives for marketing teams to understand findings. • Conducted online surveys, in-person interviews, and pop-up surveys using digital tools on websites to collect, analyze, and understand customer feedback.• Executed A/B tests across campaigns, websites, and digital communities to provide seamless UX/UI. Collaborate with marketing on campaigns and briefs used to execute event outreach & followup- Manage vendor relationships with key lead generation programs.