Pere Bacardit Pujol Email & Phone Number

Barcelona, Catalonia, Spain

Barcelona Area, Spain

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:· Creating & executing the global digital strategy for all film releases, for all animation properties launches at a European level and also for driving awareness for esports tournaments including omnichannel campaigns spanning web development, digital content and SEO, paid social and SEM, e-commerce as well as social media and influencer marketing. · Leading for this campaign strategy & execution across two of Grupo Planeta largest companies: 𝗗𝗲𝗔𝗣𝗹𝗮𝗻𝗲𝘁𝗮 (Leading independent film distribution company in Spain and the owner of OSL DeAPlaneta, the esports brand from Grupo Planeta) as well as 𝗣𝗹𝗮𝗻𝗲𝘁𝗮 𝗝𝘂𝗻𝗶𝗼𝗿 (European company providing entertainment for children audiences).𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• Reach the best box office opening for the weekend with releases like "The girl on the train", "Hacksaw ridge", "The circle", "Holy camp" or "Legacy on the bones".• Launch successfully an animation property at a European level managing a cross-functional team of 10+ people as well as activating an engaging social media community of more than 125.000 followers.• More than doubled DeAPlaneta's social media following to become the #1 independent film distributor social media account (from #3 in 2016). • Lead YouTube monetization strategy through a community of over 25 channels and a million subscribers earning 2 YouTube Silver play buttons.• Obtaining a Proyecta Award for the Best Marketing Campaign for "La Llamada"

Barcelona, Catalonia, Spain

Brand Management & Planning

Barcelona, Catalonia, Spain

Adjunct professor_- Creating value in businesses- Market research, information management and decision making

Barcelona

Adjunct professor of digital marketing and social media strategy for featured films in the Degree in Film and Audiovisual Media and in the Master in Film Business:· Provide concepts and knowledge on how to build a digital communication plan for movie releases.· Analyze, define and plan a digital marketing strategy using social networks as the basic axis of the relationship between audience and the film.· Offer a complete vision of the digital marketing campaigns implementation through earned, own and paid media.· Consolidate theoretical knowledge through real examples of film releases.

Barcelona Area, Spain

| Individual & family services |𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:· Define and manage digital projects for internal and external clients.· Develop Inbound marketing campaigns: websites / landings, email marketing, SEO, SEM and social media. · Establish online dashboards throught analytics tools (Google Analytics and Webmaster tools, SEMrush, Facebook insights, Social Bro, ...). 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:· Lead a new business area based on offering digital marketing services to external clients: AdQualis human results, Centre Mèdic BM, Ivane Salud, Grup TLP Barcelona.· Manage the company digital transformation.

Barcelona, Catalonia, Spain

| Individual & family services |𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:· Define, coordinate and executate market researches (quantitative and qualitative).· Analyse, categoryze and define customer profiles.· Define and executate the marketing plan for the Institute of Medical Training and Leadership (IFMiL).

España

| Cultural, catering and retail clients | 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:· Press Officer: Share information and news about the different clients to the media, looking for the way in which those responsible participate in interviews.· Social Media Strategist & Community Manager: Prepare and plan the clients strategy in social networks and execute them.

Rubí, Catalonia, Spain

| Premium pet products distribution and manufacturing |𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: · Manage the promotional plan of direct sales (own retailers) and indirect (distributors) of the highest turnover brand of the company: Eukanuba (Procter & Gamble). · Product launch. · Develop overall projects for key accounts (El Corte Inglés)

Rubí, Catalonia, Spain

| Premium pet products distribution and manufacturing | 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:· Manage the promotional plan of direct sales (own retailers) and indirect (distributors) of the own brands and snacks category: Clean Cat, Greenies (Mars).· Manage the point of sales material and the merchandising team. · Coordinate the company's events presence: fairs, congresses and agilities.

Rubí

| Premium pet products distribution and manufacturing |𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:· Develop of point of sales materials for clients and commercial network. · Assist in the promotional and product launch plans execution.

Executive Development Programme

Master In Social Media Branding & Strategy, Brand Community Management And Social Media Strategy

Create, design, and assess both a digital community and a social media and search campaign from start to finish. Develop relevant trends.

Beca Erasmus, Investigación Y Técnicas De Mercado

Licenciatura, Investigación Y Técnicas De Mercado

Diplomatura, Ciencias Empresariales