Lissy Sierra Email & Phone Number

Miami, Florida, United States

• Manage the execution of in-store & digital promotions, considering the unique aspects of each point of sale within Travel Retail Americas and ensuring they meet the brand’s objectives and target audience.
• Act as the main liaison between our brands, internal and the external creative agency, ensuring consistent and compliant brand image across all marketing materials and channels.
• Explore innovative promotional tactics to differentiate the brand and drive consumer engagement Oversee and collaborate with external creative agencies responsible for executing trade animations for Travel Retail.
• Manage creative agencies and projects, ensuring deliverables align with brand guidelines and objectives through our Monday.com platform, keeping the TR commercial team and Marketing team in the loop, requesting their.
• Manage our social media distribution list on Monday.com and update the assets shared by the brands to enhance brand visibility across our retailers’ digital platforms while sharing quarterly reports to the Brand.

Miami, Florida, United States

• Create and manage Marketing campaigns for clients including Social Media Strategy, Content Creation, EMail Marketing, Brand Training, Promotional Events, Influencer Marketing, Paid Ads, etc.
• Develop and market new digital and physical products to further develop the brand’s value ladder and client offerings increasing overall brand sales
• Liaise between brands and Marketing partners / third party vendors such as app management platforms, printers, and communication platforms to ensure a cohesive strategy executed across all channels
• Oversee a team and collaborate with Graphic Designers, Web Developers, and Marketing Assistants to ensure a cohesive and effective execution of Marketing Strategies

Miami, Florida, United States

• Development and scheduling of Content Calendar for up to 1 month in advance for Instagram and Facebook
• Creation of LinkedIn Business Page and management of weekly posts
• Copywriting captions and generating a hashtag strategy to increase engagement with followers; as well as managing interactions on comments and via. DMs
• Creation of a Biography and Press Kit

Miami, Florida, United States

• Create and implement full Marketing Strategies including Promotions and Advertising, Social Media Strategy, E-Mail Marketing, and PR Opportunities to build brands and positively grow their reputation
• Engender creative campaigns to spark interest with press, media, and influencers to attract followers that, in turn, become customers
• Run traditional and digital advertising campaigns, cross-promoting with pop-ups and event participation Notable Campaigns & Projects: > 1 lb Taco at Plomo Taco Bar | November 2019
• Ran a social campaign around a limited-edition 1 lb taco, available only during November 2019
• Attracted both micro and mega influencers such as @thenaughtyfork, @stickaforkinme, and @sweetportfolio for a combined audience of 1.2 Million+> SideBar at Town Kitchen & Bar | November 2019 - Present
• Transformed Town's event room into South Miami's first pop-up Speakeasy Bar, SideBar, popping up on select Fridays of the year to serve one-night-only cocktails, in partnership with Miami mixologists and select.

Miami/Fort Lauderdale Area

• Liaise between corporate headquarters and key distributors in Latin America, often presenting strategic plans and proposals to brand presidents and global brand managers.
• Coordinate the execution of Marketing Plans in Latin America and Travel Retail for key licensed brands: Ferrari, Lacoste, and Hugo Boss
• Coordinate the execution of Marketing Plans in Latin America, Caribbean, and Travel Retail for parent brands: Movado and Olivia Burton
• Develop key in-store initiatives that help drive sell-out: Shop in Shops, peak season activations, and merchandising guides, launch events; including the first Ferrari simulator in a cruise ship and the first Ferrari.
• Oversee two marketing interns in their day-to-day duties and long-term projects

Latin America And Caribbean

• Responsible for the ordering, processing and shipping of product displays to key clients across Latin America
• Worked with the finance department to analyze client marketing spends and ensure timely crediting payments
• Oversaw relations with global vendors and retailers in Latin America to ensure brand guideline compliance
• Created and executed various cross-departmental procedures and databases to improve office productivity and trade partner communication
• Offered full-time position and hired as a Marketing Coordinator after 1 year of starting internship

• Created and marketed socials, end of the year banquets, and philanthropic events
• Implemented new techniques for marketing advertising through the engagement of weekly meetings and workshops
• Participate in partnerships to educate, engage, and expose members to Marketing professionals and new connections

Miami, FL

• Developed and executed various on-campus events to raise awareness of our client, Blue Missions, and their cause, Clean Water
• Incremented their social media following by 30%
• Was the Project Manager, leading a team of five interns during the day-to-day Marketing Plan execution

Miami

• Created content for weekly blog posts including AMA Talks and FIU Events reporting
• Collaborated with fellow writers to engage AMA members on the site

Miami Lakes

• Maintained organization of ordering and accounting records for over 300 clients using QuickBooks
• Enhanced the strategy for reaching new clients and maintaining relations with existing clients by creating a logging system for all promotional items distributed and Marketing material mailed out
• Oversaw all of Productions and Customer Relations, while collaborating with the Proofing and Accounting Departments to increase conflict- resolution with clients and vendors

Bachelor Of Business Administration - Bba, International Business, Alumna As Of December 2017

Bachelor Of Business Administration - Bba, Marketing, Alumna As Of December 2017

High School Diploma, Summa Cum Laude, Hospitality & Tourism Academy