Darshika Su P. Email & Phone Number

Oak Park, Il, Us

1454/1 Colombo Road, Katunayake, Sri Lanka

- Conducted and analyzed market research to develop the store concept and designed a successful brand- Drafted a business plan and secured funding- Met with vendors and negotiated long-term business contracts for diversity of needs- Researched import rules and regulations, business licenses in Sri Lanka and procured necessary permits- Designed the store layout and worked with contractors to bring the vision to life- Planned and led photo shoots to create advertising material and social media marketing content- Coordinated ad campaigns with leading bridal magazines and newspapers in Sri Lanka- Created content and managed social media marketing via Facebook & Instagram - Devised promotional and marketing strategies

1454/1 Colombo Road, Katunayake, Sri Lanka

- Developed product assortments using market research analysis and trend forecasting - Attended trade shows and expos, selected merchandise vendors, and negotiated contracts- Purchased, priced, and itemized merchandise- Analyzed sales figures, profit margins, and markup/markdowns- Managed inventory and placed purchase orders accordingly

1454/1 Colombo Road, Katunayake, Sri Lanka

- Supervised overall store operations- Managed income/expense reports, profits and losses, and daily business operations- Recruited, hired, and trained employees to fulfill a diversity of tasks such as management, sales, alterations, store upkeep, and security- Managed employee schedules and payroll- Coached employees on loss prevention and awareness- Handled merchandise ordering, receiving, tagging, price changes, and returns- Executed visual merchandising, signage, and promotional changes

2038 N Halsted St Chicago, Il 60614

- Created an excellent sales and customer service environment for employees- Recruited and hired employees via networking and social media; and trained employees on policies, procedures, selling techniques, customer service, visual updates, and overall store appearance- Addressed employee performance issues promptly by coaching in the moment and gave employees tools to build their performance and strive to achieve set goals- Assessed daily, weekly, and monthly reports to set goals and managed payroll accordingly- Promptly executed markdowns, marketing changes, inventory counts, and visual updates by following directives- Addressed loss prevention issues and set forth actions which resulted in a reduction from -4.8% to -1.93% within an 11-month period

2171 Northbrook Court, Northbrook, Il 60062

- Recognized as the sales representative with the highest sales for multiple weeks- Recognized for great customer service through client letters to the district manager - MIT: assisted with monthly updates, visual merchandising, and inventory- Customer service: product knowledge, styling tips, and sales help

100 Oakbrook Center, Oak Brook, Il 60523

- Recognized as the sales representative with the highest number of store credit card sign-ups- Customer service: product knowledge, styling tips, and sales help- Operated the cash register

100 Oakbrook Center, Oak Brook, Il 60523 & Woodfield Mall, Schaumburg, Il 60173

- Trained new employees in store protocols- Assisted with visual merchandizing- Customer service: greeting, product knowledge, styling tips, and sales help- Operated the cash register