Smart Commerce 21 is an eCommerce and Inbound Marketing agency focused on helping customers to assume the major changes in the consumer behaviour and and the buyer's journey that we are experiencing due to the intensive and ubiquitous use of the internet, and taking advantage of them to improve the competitiveness, optimize the sales processes and increase sales.More specifically, the eCommerce is gaining importance in all sectors and with it the implicit challenges that must be faced and overcome in order to comply with the expected results: how to attract and convert customers using the digital marketing, how to maintain consistency with the traditional channels and how to organize the logistics to ensure a competitive delivery.That’s why our services put forward a 360º view of the companies' needs that covers four key areas - eCommerce, Inbound Marketing, Retail and Logistics - and, in addition, we act as agency partner of HubSpot (world leading platform of Inbound Marketing), Google Analytics, and Mobdala (leading solution for Real Time Marketing and Business Intelligence).

HallStreet was a total leisure and travel planner which reinvented the way people plan trips and leisure activities by using dynamic maps where users could find all the information they needed and care about, compare prices, book without leaving the platform, and most importantly, enjoy a clear, simple, end-to-end and stress-free experience.In addition to the business as usual tasks as CFO, I was also in charge of the reporting to the Advisory Board, the CRM development, the definition and implementation of the internal business processes and I also took care of the relationship management with website's product providers (i.e. hotels and ticket sellers).The company was acquired by Time Out on Feb 2016.

The purpose of the company was the development of loyalty programmes for sports clubs, mainly football and basketball, with two business objectives: provide the clubs with an additional income source and increase the satisfaction of both club members and supporters to strengthen their link with the club.My role was to coordinate the internal operational and administration tasks with the external suppliers as well as assess and supervise the implementation of the ERP.

Onemma was an eBusiness consulting company that lead projects of strategic redefinition of companies and whose mission was to bring the world of the new technologies to the organizations. A consulting company different, educational and committed with the knowledge.Among the multiple eBusiness projects carried out I designed and documented the Business Processes for a website of the travel sector selling leisure cruises and defined the Relational Marketing Strategy of Turisme de Barcelona.

I was responsible for Strategic and Financial Planning and Controlling of the industrial, retail and real estate companies. I was also Secretary of the Advisory Board.

I was responsible for the Management and development of strategic and marketing projects. The key customers I collaborated with were: Casa Molines (Andorra), Bankinter (Spain), Dow XLA (Spain and Switzerland), Telefónica (Spain) and TCN-Noeco (Spain).I was also appointed as Deputy to the President of Vanity Fair Internacional Intimates with responsibilities in strategic planning projects and company reporting (Interim Manager).

Management and development of strategic and marketing projects, mainly in the Telco and new technologies/businesses environment, with special focus on business and and marketing planning and commercial stategy. The key customers I have collaborated with are: BT Retail (United Kingdom), O2 (United Kingdom and Germany), IP Powerhouse (United Kingdom and The Netherlands), ONO (Spain) and Planeta Group (Spain)

I managed and developed projects, mainly in the Telco and media environment, with special focus on program management and partnering activities. The main customers I collaborated with were: Colt Telecom, Mier Comunicaciones, Flash10, Educaweb.com, Intracatalònia and Jazztel Comunicaciones, all of them in Spain.