- Drove the organization’s brand content and strategized communications across every touchpoint as the team and project leader- Re-engineered impactful webpages and content, leading to an average of 130% increase in SEO web traffic and an average 82% boost in engagement- Led cross- and up-sell initiatives with C-suite execs to increase CLTV and customer engagement- Exploded brand’s podcast as the executive producer by booking well-known guests, premiering video episodes, and realigning the podcast’s format and promotion, leading to an increase of 90% in listens year over year

- Developed, executed and optimized full-scale digital marketing plans including paid and organic social media, display ads, email marketing, automation, content marketing, SEO, and more integrated with offline events and touchpoints- Provided comprehensive and measurable growth to a variety of small businesses, entrepreneurs, and professional organizations through research and analytics, multi-faceted marketing strategies, and content marketing- Supported local businesses during pandemic and quarantines by partnering on alternative revenue streams- Led migration of a national professional organization’s marketing, sales, and CRM systems into HubSpot, integrating with 10+ databases and creating all assets, workflows, and organizational systems from scratch- Established campaign-based and evergreen lead gen for event industry clients with an average increase of 122% for MQLs and 163% for SQLs- Drove a 59% increase in event registrations through multi-touchpoint nurturing campaigns for a national professional organization- Surpassed sales goal by over 400% for the launch of wedding calligrapher’s paid B2B offering with a highly optimized and targeted engagement campaign leading up to launch- Improved keyword rankings, domain authority, and overall website engagement for clients through targeted SEO and content tactics, achieving page 1 rankings for multiple keywords

- Championed growth strategies alongside the digital marketing team until the department was furloughed and subsequently laid off due to the COVID-19 pandemic and its effect on the travel industry- Led development and execution of email marketing strategies for four leisure travel brands, including Liberty Travel- Increased average email marketing open rate by 150% and click through rate by 79% through targeted optimizations including mobile-first redesign, behavior-triggered messaging, affinity segmenting, and copy and design improvements- Drove digital promotion strategy for Destination Wedding & Honeymoon Expos, leading to 77% more registrations- Championed improvement of the buyer journey including nurturing tactics and better attribution reporting- Supported team with strategy and execution of integrated digital tactics including organic social media, paid social, paid media, SEO, and landing pages

- Led promotion strategy and implementation for all projects including webinars, magazine issue releases, lead generation campaigns, advertiser initiatives, new website launch, trade shows, speaking opportunities, and video interviews- Worked directly with CEO and VP of Operations to establish long-term marketing and growth plans- Increased average email marketing open rate by 244% (5.4% average to 18.6% average) using drip and re-engagement campaigns, A/B testing, and creative optimization- Served as main contact for digital advertising clients, leading projects from brainstorming through final reporting

- Developed digital strategy for all Audience Development promotions, including contests, sales, and special offers- Utilized an integrated mix of targeted email marketing, organic social media, paid social media, digital ads, and influencer marketing to increase paid entries for New Jersey Monthly’s Top Dog Contest by 78% versus last year- Built a digital sales initiative for sister publication New Jersey Bride, using automated digital processes to target wedding vendors- Optimized paid social campaigns to decrease the cost of conversions by an average of 64%- Created and ran all organic and paid social assets, including copy, graphics, targeted hashtags, audiences, and budgets- Surpassed the subscription total from Holiday 2017 in just the first week of Holiday 2018- Collaborated across teams including sales, editorial, web development, and art department to ensure all Audience Development projects stayed on track

- Managed creative process for new merchandise launching on My M&M’s retail website- Collaborated with product development, supply chain, IT, and finance teams to keep product launches on track- Launched digital promotions aligned with seasonal products and holidays to help meet weekly NSV goals- Directed relationships with partners such as The Knot, Evite, and external agencies for branded content, paid social media, and influencer campaigns

Managed all marketing projects for financial and luxury clients from ideation to execution: proposals, budgets, and timelinesDeveloped editorial calendars and created compelling digital content for a variety of channels including social media, blogs, articles, promotional materials, websites, and email campaignsRecommended email marketing tactics and increased drip campaign open rate by 38% and click-through rate by 71%Implemented analytics reports to demonstrate effectiveness of inbound campaigns and establish KPI’s for agencyLed internal social media team and social media learning initiatives for entire agency Directed creation of new agency website sitemap, wireframes, and content; managed designers and third-party developers’ work on website layout, design, graphics, and functionality

Developed and led execution of strategic yearly marketing plans for clientsCrafted social content across a variety of channels for CPG, food, and non-profit clientsRevolutionized social strategy with new imagery tactics and fan driven content to increase engagementGrew social audiences by at least 25% for all brandsConceived the Friends Scratch & Win Sweepstakes for Eight O’Clock Coffee’s partnerships with Warner Bros. for the 20th anniversary of Friends, generating over 100K entries in 24 hoursCreated integrated, interactive programs such as Bahlsen US’s #CrappyCookieExchangeManaged a team of interns and account coordinatorsDelved into monthly and weekly reports to drive content strategyManaged clients’ needs and maintained communication on behalf of agencyPioneered blogger recipe development program to increase recipe assets and brand awareness for Roth Cheese with premium properties such as Food52, 100 Days of Real Food, and Big Girls Small KitchenFrequently brought in to ideate with other teams and clients on programs, taglines, and creative conceptsSecured national and regional media coverage for clients while developing key media relationshipsPromoted from Account Coordinator after 7 months of employment in July 2014

Coordinated stories for each quarterly issue including materials management, editing, and supervising art directionScheduled interviews and managed writer deadlinesServed as point person for publicistsStrategized online and social marketing promotions and contentPartnered with featured celebrities for giveaways and behind the scenes contentEstablished strategic partnerships with advertisers, brands, and personalitiesPromoted from Marketing Assistant after 6 months of employment in June 2013Provided and scheduled content for all social platforms: Facebook, Twitter, Instagram, and PinterestAuthored blog content for RaineMagazine.com and The Huffington PostIncrease engagement and followers across social networks: +53% Facebook fans, +67% Twitter followersUtilized cover star promotions to drive traffic and brand recognition for advertising partners

Generated blog and social content for a variety of clients including JobProsper and the Hackensack Upper Main AllianceProvided on-site event management in addition to event planning and proposalsCreated pre and post event marketing procedures

Handled social media properties for clients including Burger King, Playmobil, and Mary KayDeveloped strategy to increase engagement across networksCoordinated content creation and crisis management

Owned Office Super Store sales and promotions reports for all products and analyze circular trendsAssisted with preparation and launch of "Get P-touch Tough" campaign for web and televisionCoordinated blogger outreach and communication for the Home Test Kit portion of P-Touch Tough micrositePrepared spokesperson and materials for television segmentEnsured quality of both inside and outside sales collateralCollaborated with AOR's to produce print and digital pieces for specific sales channels

Fulfilled responsibilities equal to assistant account executive for clients such as Aetna, Heineken, and Waste ManagementManaged fact-checking and client deliverables for Phase II of Waste Management’s Bagster retail product launchAnalyzed market trends and maintained records for weekly status updatesSucceeded in scouting and finalizing partner event locations for all 11 Aetna Healthy Food Fight regional cook-offsNegotiated contract terms and saved project a total of 22% in event feesDeveloped integral research for new business pitchesMonitored both internal and external communicationsStrengthened vendor relations and created mutually beneficial partnershipsLed a team of G2/Grey interns to pitch the rebranding of Grey Group’s Diversity Initiative

Increased donations for annual Valentine's Day fundraiser by 25% by marketing to local business ownersResearched and designed social media strategies to bring the shelter into the digital spaceBegan creation of a new, more user-friendly website (Joomla)Assisted with community and media outreach

Helped execute a week-long, 4,000 attendee professional conference by assisting in hospitality/registration, speaker relations, vendor hall, workshops, and social eventsSuccessfully resolved technical and scheduling issues during workshop sessions and provided unmatched support for speakersTook initiative by searching for additional projects and volunteering to handle fellow interns' responsibilities in addition to my ownMaintained professional atmosphere throughout duration of conferenceCommended by coordinators for my dedication and hard work

Interned at Advertising Women of New York (now known as She Runs It)Brainstormed and implemented marketing strategies to improve membership retention and event attendanceAssisted in planning and execution of a variety of events, with attendance ranging from 50 - 1,000Participated in committee meetings: mentorship, membership, young executive, Advertising Career ConferenceUpdated member records, created mailing lists, and registered patrons for membership and events (iMIS)Maintained and organized records and receipts from all events and transactions Analyzed membership trends and researched possible explanations for variations (Microsoft Excel)Performed administrative and support duties

Developed and maintained high level of customer satisfaction as Event Host and Studio Manager.Designed and organized promotional campaigns, events, and programs for Studio.Planned and executed a variety of special events including summer camps, technique classes, and the Studio's Royal Ball party