George Perez Email & Phone Number

Redwood City, California, Us

Leading the design organization on multiple products (IMVU, Studio, and WithMe) to collaboratep with product, engineering, marketing, QA, and several other teams.Led Product Launches: Directed the design for launching WithMe App in 2022, acquiring thousands of users upon launch. Increased user engagement through updated UI/UX across the entire platform.IMVU Redesign and Design System: Currently leading a complete UI/UX overhaul of IMVU, implementation of Figma variables, and aligning systems to support many features in parallel, across a vast product.Cross-Functional Collaboration: Partnering with product, engineering, game design, blockchain, and marketing teams to align design vision with business goals.Team Leadership: Built and led a high-performing, inclusive design team. Implemented onboarding processes and design infrastructure to scale team growth and sustain long-term success.Unreal Engine & Figma: Integrated design into Unreal Engine 4 (WithMe), enhancing product development pipelines. Established and maintained Figma design libraries across products to ensure consistency and efficiency.Creative Strategy: Collaboration with marketing and art teams to ensure quality control and consistency in representation of the brand is maintained. Additionally currently working on a rebrand of our core product to reintroduce to the market to acquire new and previous users.

Redwood City, Ca, Us

Launched Meta Design System: Led cross-functional teams (product, engineering, design, and research) to develop and launch EA’s first internal design system. This enabled consistent, customizable, and sustainable product development. Reduced overall implementation time across teams and received strong positive feedback from multiple organizations.Contributed to front-end development, ensuring the design system’s interactive and visual components aligned with EA’s development and branding standards.Created and led the first ever Employee Help Portal: Built our own Help Service Portal for all employees to cover areas of support from game development process/tools, HR items, team specific items, and every type of organization in the company.Partnered with engineers and designers to build a robust, open-source UI Library using React, with a long-term goal of creating a framework-agnostic solution for scalability.Collaborated with Employee Resource Groups to ensure the design system supported accessibility and inclusivity, resulting in wider adoption across global teams.Created onboarding and knowledge transfer processes, automating documentation and providing hands-on workshops to support engineers and designers on the design system.Fostered a team-first mentality, leading weekly workshops and AGILE sprints to drive collaboration and experimentation. Hired and mentored a high-performing, cross-functional team, providing autonomy and growth opportunities.

Redwood City, Ca, Us

Led and managed teams delivering Employee Experience products and tools used across all EA departments, ensuring seamless user experiences through strategic design leadership and system development.Product Design & Strategy: Directed end-to-end product design, from research and strategy to final deliverables, ensuring continuous product improvement through data-driven post-launch analysis and UX research.Design System Leadership: Established and maintained EA’s core design system, working closely with engineering teams to develop a synchronized front-end development system and API libraries, improving cross-team collaboration and product efficiency.Team Leadership & Development: Managed a team of 7 designers (ranging from junior to manager level), fostering career growth and building a high-performing team. Led external agency partnerships to scale design initiatives across multiple products.Product Ownership: Oversaw key products within EA’s Employee Experience portfolio, including:Design System: Ensuring a scalable, consistent design language across EA.Employee Support Products: Streamlined tools for company-wide employee support and engagement.Game Creation Tools: UX enhancements for internal tools used by EA’s game studios.Return to Work/Future of Work Products: Innovated products supporting EA’s hybrid and remote work strategies.

Redwood City, Ca, Us

Led UX design for the Employee Experience portfolio, driving user-centric strategies and delivering seamless digital experiences across global teams.Design Leadership & Collaboration: Directed design strategy and collaborated with Product Managers, Engineering Leads, and Stakeholders to ensure alignment on UX research, design feasibility, and technical deliverables for the product development roadmap.Employee Intranet: Led the UX design for the Employee Intranet, ensuring a consistent experience for global employees. Conducted user research, usability testing, wireframing, and prototyping to secure VP and executive-level alignment.Revived Internal Help Center: Initiated the revival of the internal Employee Help Center project, collaborating with product and engineering teams to realign strategy and development, driving cross-functional visibility and product insights.Cross-Departmental Support: Partnered with the Player Support and Cloud Teams across the IT organization to deliver UX assessments, product site improvements, and vendor collaborations, enhancing the overall user experience.Mentorship & Team Building: Mentored two junior designers, helping them grow into senior roles by providing guidance on design processes, strategy, and professional development.

Las Vegas, Nv, Us

Led Design of Key Features: Trophies, Core Experience Redesign, Friend Matches, Referral System, and First Time User Experience, driving product improvements and gaining swift executive approval.Boosted User Engagement: Created the Login Bonus feature, doubling engagement with store and trophy screens, and retention increased by 8%+, contributing directly to revenue and user growth.Built First Design System: Developed Skillz’s first UI Kit/Design System, which streamlined design workflows, improving production speed and approval processes by nearly 2x.Advanced Animation Integration: Introduced Lottie animations and established an animation guideline, enhancing user interaction and visual quality in the Reactive Native framework.Improved Prototyping: Introduced high-quality interactive prototyping using Principle and Framer, bridging the gap between design and engineering, and fostering stronger collaboration across departments.Mentorship & Team Leadership: Managed and mentored junior designers, developed onboarding and training programs, and played an active role in hiring, building a stronger, more capable design team

San Francisco, California, Us

Led product design for a cryptocurrency-based home-sharing web application, driving product development from MVP to Beta and establishing scalable design systems.Product Development & Design Leadership: Spearheaded product design from MVP to Beta, leading the creation of a seamless user experience for a blockchain-powered short-term housing platform.Design System & UI Kit: Developed a comprehensive Design System and UI Kit for both the customer-facing product and the internal admin panel, enhancing consistency and scalability across platforms.Cross-Functional Collaboration: Worked closely with engineering, marketing, and operations teams to design user flows and interfaces across all platforms, ensuring alignment with blockchain technology and business goals.Internal Tools Development: Designed an internal dashboard for administration, streamlining the management of bookings, customer support, and data tracking, improving operational efficiency.Team Management & Mentorship: Managed a team of designers, overseeing user research, product architecture, and design processes. Created and led mentorship programs focused on skill development in UI/UX, product design, and Sketch for team members.Advocacy for User Research: Championed the importance of user research across the company, creating structures to integrate user feedback into the product development process at all stages.

Irvine, California, Us

End to end design on Bandai’s consumer facing platform. Primarily responsible for designing game studio facing websites and the marketing facing company/marketing website and platform that handles all of the direct sales, promotions, social, news, and advertisement.Responsibilities involved: • Maintaining and upgrading a design system• Research through google analytics and competitive analysis and current day practices• Wireframing and prototyping to test out designs and review through teams• Applying new processes and introducing templates to help create websites and product interactions on the web• Designing full high fidelity deliverables for new products and transactional sections of the platform as well as introducing account management and authentication features

New York, Ny, Us

Work with clients and team in order to complete projects that range from website design, landing pages, banners, animated HTML5 banners, graphic animations, wire framing HTML/CSS coding and creating many digital assets on the front end to help with the developer team. Tasks include:• Concept building• Project management• Graphic Design• Web, Banner and Email Design• Wireframing• UI/UX Design• HTML/CSS Coding

Sacramento, California, Us

Designed interactive client presentation demos for health insurance plans and user flow created using Sketch and Invision Web App.Mobile responsive design for both website and product site.Landing page design incorporating both Visual, UX and Interface aspects.Researching usability, functionality and visual aesthetic for layout designs.Email template design for target consumers, agents, partners and generic function.Marketing design and collateral for internal and external use (partner kits, posters, one sheets, etc)

New York, Ny, Us

Production design for mobile assets for Topps Digital Huddle App.Original mobile asset designs for template and style sets.Production for multiple existing assets and originally designed ones.

New York, New York, Us

Creating moodboards, wireframes and mockups for web related designs.Website design (Full Sites, Landing page design, and form designs)Illustration for graphics needed in design projects.Email blasts, newsletters, blog image design.Banners for all social media types and website advertisement.

New York, Ny, Us

Worked under the Creative Director ensuring all assets for different singers, bands, and groups were created for both physical and digital deliverables. Designed web page layouts for tours and information pages.Created assets for social media accounts, merchandise, and web pages related to specific shows, tours, and bands.

New York, New York, Us

Did illustration asset work for a mobile app that was released called Lucky Pop.Collaborated with Game Designers and UX Designers to ensure visual quality and styles followed the experience and brand of the game and interactions involved.

Bachelor Of Fine Arts (Bfa), Graphic Design

Bachelor'S Degree, Fine And Studio Arts