Responsibilities:- Program management and maturity of the UX discipline.- Create and optimize workflows to integrate generative and evaluative UX activities, to help drive product decisions across multiple product development teams.- Establish an experimentation and optimization practice across all digital products (web and mobile apps).- Mature the product analytics capability and usage for the digital team.- Manage UX vendors, tooling capabilities, and budget.Achievements:- Co-founded a new technology and design team (ClubLabs) for AAA, building a brand identity, new positions, initial team structure, and helping to grow the overall team from 13 to 55 in 1 year.- Grew the UX practice for AAA, starting with a 4 person team of shared resources, to a 12 person team, servicing 7 product development teams.- Established budget for the expansion of digital tools for qualitative (lab for in-person user research, remote usability testing) and quantitative research (mouse tracking tools).- Influenced a digital change management initiative (team expansion and establishment of a UX competency) while achieving digital growth and retention goals.

Responsibilities:- Use data (insights from user research and digital analytics) to inform the design and optimization of digital products.- Research and design experiments to improve online conversion metrics.- Evangelize the use of data to inform product decisions.Achievements:- Improved the digital toolkit by acquiring new tools (remote usability testing, user session recordings, form analytics) and teaching team members on how to apply the tools to diagnose potential problems.

Bloc is the world’s largest online boot camp for developers and designers. As a paid mentor for students enrolled in Bloc’s UX design track, I review the work of my students, provide real world context for their curriculum, along with partnering with them as they complete project work.

Provided UX research focused on heuristic analysis, quantitative / qualitative data analysis, and usability testing.

Responsibilities:- Build working relationship with the business by being the primary partner for internal and external web applications.Achievements:- Led service design effort for an online custom binder product spanning customer-facing (binder design, payment) and internal-facing (customer, service, finance, manufacturing, delivery) flows and procedures.- Transitioned enablement portion of the custom binder product to a new partner, resulting in a 50% revenue gain, while ensuring continuity of the service with existing backend fulfillment processes.

Avery Dennison Office & Consumer Products is a global leader in organization and identification products for offices and consumers. As a Business Analyst in Office & Consumer Products, I was responsible for building a strong working relationship with the business by being the primary partner in all IT work products. The bulk of the work involved delivering digital products for users internal and external to the organization. Skill areas focused on product discovery and user experience.

CCC is a leading provider of software solutions for the automotive claims and collision repair industry. As a business analyst, I was responsible for working with stakeholders to determine understand requirements for product features. I created supporting documentation including requirements specifications, functional designs and functional specifications. I managed requirements by ensuring traceability from idea proposal to functional specification.

Assisted customers in defining the initial concepts for new business application initiatives. Gathered, documented, analyzed, and managed identified user, functional and non-functional requirements. Performed application training for system support groups and the customer. Functioned as a Product Development liaison and advocate analysis methodology to customers.