Bo Zhang Email & Phone Number

中国 北京市 朝阳区

Team lead of Product Communication and Brand Communication, Central Marketing, Volkswagen Import

北京

Beijing City, China

Digitalization, Central Marketing: Set up and lead in-house Digital Lab to utilize 3D modeling data and create digital content and art assets for marketing purposes. To lead CGI productions for key-visuals and videos that created solely on the computer or combined with real photos/film element To set up VR (Virtual Reality) application to customers in 40 dealer showrooms to demonstrate model line-ups with interactive and virtual test driveTo pilot product VR experience at Industry Autoshow and launch events to offer multi-user VR solution utilizing motion capture, global industry first digital VR gloves and Mixed Reality (MR) technology

Beijing City, China

Marketing team lead, SBU south regional team: Manage and lead regional marketing team to formulate yearly and quarterly retail marketing plan, covering media buying, BTL event and auto show plan to strengthen local communicationResponsible for regional marketing resource and budget planning and allocation with systematic analysis for each dealer that aligned with marketing and sales objective for South regionSteer and motivate dealers by leveraging sales tactical and incentive programs, to encourage local dealer contributions

Beijing City, China

Develop yearly/quarterly marketing plan for allocated Volkswagen Import models, managing the overall products positioning, creative design and media planning with a view to uplift the brand, ensuring achievement of high share of voice and excellenceLeading and participating in cross-functional campaign to drive integrated marketing communications, to achieve alignment, synergy and maximize the value for campaign integration.Managing creative, digital and media agencies to ensure that all strategic and tactical decisions align with communication direction, and manage the budget for each product in terms of media, creative asset production, and digital campaigns

Beijing

Ma, Image And Communications

Ba, Design Management