I coordinate and develop communication projects that strengthen branding, increase awareness and generate conversions. I manage specialized suppliers. I liaise between the Executive Board and the communication centers for the planning and operation of publisihing projects. I plan, produce and distribute content for the brand's digital platforms and proprietary channels, and analyze the initiatives' KPIs.

I plan and produce content for social networks and digital channels, boosting the online presence of educational institutions. Clients: ONE School, Colégio Sigma, Thomas Bilíngue for Schools and Salta Educação

Criei uma marca de moda fitness e uma comunidade de bem-estar.

I created copy for institutional and advertising campaigns. I designed the naming of new products and projects. Produced content for robust advertising projects. Developed scripts for advertising videos. Clients: Vale, Unimed, Oi, Minas Shopping, Banco SEMEAR, Apoio Mineiro and others.

I coordinated a multidisciplinary team of Art Directors, Copywriters, Customer Service, Media and Production, orchestrating memorable and strategic marketing campaigns.I led the development of 360º campaigns for product launches and franchise expansions, boosting the brand's presence in on and off-line media.I coordinated brand management at all points of contact with stakeholders, including more than 100 Sales Points in Brazil, the United States and Portugal.I led the execution of the corporate events calendar for more than 200 franchisees.I led the research and development of brand concepts and identity for new products, strengthening market presence.I supervised PR, digital marketing and events agency suppliers, ensuring the delivery of exceptional results.Produced B2B content for renowned clients such as Cruzeiro Esporte Clube and Ânima Educação.

I coordinated content projects with a focus on optimizing pages for search engines (SEO) and marketing automation.

Comecei como estagiária e fui promovida a Júnior.

Roteiros para programas de televisão (Band Minas).