Chris Perez Email and Phone Number
Data driven performance leader, with 19 years cross functional expertise identifying and optimizing gaps in marketing strategies, measurement methodologies, and industry disruptors; deploying resources and capital to high impact areas to drive business results. Experienced at driving profitable growth during dynamic market conditions. Expert knowledge implementing predictive modeling capabilities in traditional marketing channels and keen understanding of steering cross functional teams towards a common goal. Proficiencies- Deploying predictive modeling go-to-market campaigns- Multi-Touch Attribution - Marketing Mix Modeling- Member Experience Management - Multi- Channel Digital Marketing, Sales & Operations- Business Transformation; Change Agent - Business Strategy & Development - Project & Process ManagementHands-On Experience- SEM (Google, Bing) - ESP (Braze)- Facebook- Mode- Google Analytics- Tableau- Salesforce
Perez Consulting Group
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Perez Consulting GroupSan Antonio, Tx, Us
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Principal OwnerPerez Consulting Oct 2023 - PresentServe as industry expert guiding companies through building strategic product roadmaps, assessing market trends and insights, and providing practical, performance-based consumer journey orchestration techniques.- Partnered with technology company to develop 3-year product roadmap to launch a $60M marketing orchestration hub, resulting in customer personas to increase targeting precision and bind rates- Quarterly advisor for investment firm in online insurance marketplace sharing industry insights and future trends
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Head Of Marketing | Digital AcquisitionRoot Inc. May 2022 - Oct 2023Columbus, Ohio, UsLed team of 15 digital marketing and data analysts focused on transitioning from post-IPO hyper-growth to profitable growth through strict LTV/CAC marketing strategies with a budget of $40MM. I spearheaded innovative marketing strategies that transformed our customer acquisition approach. By leveraging AI-driven models across 15 strategic markets, I successfully tapped into traditionally cost-prohibitive channels like CTV, social media, and email marketing, driving substantial growth and expanding our reach. - Attained 6X marketing attributed growth for full year 2023, directly contributing to a 496% increase in stock price-Using daily LTV values of customers, built data automation pipeline to train Google’s API paid search model driving a 36% increase in channel spend while maintaining performance benchmarks -
Marketing Director | P&C Performance & Channel OptimizationUsaa Jul 2021 - May 2022San Antonio, Texas, UsDirected a team of 10 accountable for the P&C insurance portfolio (Auto, Home, Renters, Agency) marketing investment & optimization while managing complex tradeoffs, competing business priorities and economic headwinds.- Responsible for synthesizing analytical findings and their business impacts with strategic storytelling and actionable insight for ~$500MM investment in Marketing. - Led the development of an ~20M savings recommendation to PLL to drive more effective & efficient marketing campaigns yielding neutral YoY product impacts; heavy focus towards paid addressable digital acquisition and owned channels. -
Director Business Strategy AnalyticsUsaa Feb 2019 - Jul 2021San Antonio, Texas, UsLed a 7 person team responsible for the strategy and execution of marketing measurement + Implemented Multi-Touch Attribution model + Managed and allocate $750M Marketing Investment for lines of business (Bank, P&C, Life, Enterprise)
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Director Of Enterprise Client ManagementUsaa Aug 2017 - Feb 2019San Antonio, Texas, UsManage sales performance for Enterprise member growth and was responsible for the allocation of marketing dollars for the 4 lines of business while managing trade offs and leading all forecasting and planning efforts.
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Lead Client Manager - P&CUsaa Jan 2015 - Aug 2017San Antonio, Texas, UsLed Property & Casualty operational planning + Managed Forecasting & Budget( $50M) + Sales Funnel Optimization
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Sr. Client ManagerUsaa Jul 2013 - Dec 2014San Antonio, Texas, UsDevelop go-to market strategy for military affiliate program + Managed forecasting & budget + Managed marketing performance
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Affinity Campaign PlannerUsaa Jun 2011 - Jul 2013San Antonio, Texas, UsManage campaign performance + Implement go-to Market plans + execute creative campaings
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Search Engine Optimization ManagerBoss Creative Jul 2010 - Jun 2011San Antonio, Texas, UsSearch Engine Optimization + Web Page Optimization + Lead Generation -
Production ManagerTri-Lin Integrated Services Oct 2007 - Jul 2010San Antonio, Texas, UsCreative Design + Quality Control + Print Production -
Marketing AssistantUniversidad Autónoma De Guadalajara Sep 2005 - Oct 2007Zapopan, Jalisco, Jalisco, Mx
Chris Perez Education Details
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The University Of Texas At San AntonioInternational Business
Frequently Asked Questions about Chris Perez
What company does Chris Perez work for?
Chris Perez works for Perez Consulting Group
What is Chris Perez's role at the current company?
Chris Perez's current role is Data-driven performance Marketing Executive | USAA | Root.
What schools did Chris Perez attend?
Chris Perez attended The University Of Texas At San Antonio.
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