I help B2C brands grow omnichannel revenues through field sales and marketing strategies

I help $100M+ businesses grow line of business revenues in excess of $10m per annum, through impactful integrated marketing strategies and leading high performance marketing functions.Career Highlights:• Increased EMEA online revenue by 20% YOY for 3 years, through demand generation and inbound• Delivered $2M income from supplier marketing revenues (MDF) to deliver profitable campaigns to channel partners• Improved P&L by 3% on the bottom line over 3 years in a B2C business unit, with cross-functional team leadership across Sales, Operations, Finance and HR.• Open to full-time, contract, consultancy and fractional projects.

Appointed to ignite new customer revenues in a scale-up business and grow existing customer revenues +10% across the Group• Created and implemented an omnichannel marketing strategy across all business units.• Generated 5 new trials with major retailers for an IoT device, from profiling and targeted nurture campaigns, to create a pipeline of £100K• Designed a new lead generation strategy and process by improving the CRM system, increasing conversion by 24% over 6 months through content, PPC and organic social reach• Built product and service propositions to drive revenues for demand generation campaigns, which identified a >£3M sales pipeline of projects.• Instigated market development and GTM strategy for a revolutionary new IoT device.• Designed, developed and delivered innovative integrated digital lead generation campaigns encompassing social and email to deliver over 150 CPD webinars to building surveyors.• Led a web redesign project to help productise the business.Result: Delivered revenue of £20K in two months from new customer lead generation and the two strongest ever order intake months of £1M+ from new and repeat customers

Appointed to deliver 20% YoY revenue growth from eCommerce ($10M/year) • P&L accountable for execution of the EMEA eCommerce and Digital Marketing strategy• Recruitment/restructure of the Digital team to accelerate revenues and mitigate risk of low growth by hiring the right talent for the right role• Redesigned and enhanced 11 regional websites to increase revenue and reduce cost of account management through improved search, speed and UX• Implemented PIM/DAM (product information and assets) platform to support web merchandising and increase revenue through correct product identification, cross sell/ upsell• Launched new mobile apps in 2 countries to reduce cost of customer acquisition through ease of ordering goods• Devised digital demand generation campaigns to increase revenue and reduce cost of customer acquisition by offering the right product at the right price• Introduced CRM customer profiling/stratification campaigns to increase revenue by targeting the right customer at the right time• Coordinated large customer electronic ordering project to increase 'touchless' revenue and reduce risk of losing customers• Led the Product Management team to drive supplier co-op marketing performance to increase income from marketing revenues and lower cost of campaign execution• Weekly/ Monthly/Quarterly KPI reporting to identify business risks, examine areas to reduce costs and focus on increased gross product margin through eCommerce compared to offline sales (3% higher)Result: This increased EMEA eCommerce revenue by 20% YOY to $75M in a 3 year period with $4M of revenue attributable to the marketing activities above

Recruited to help drive EMEA sales growth of 10% YoY • Achieved 2% of total revenue from net new customers and 3% from new product introductions in a 12 month period through consistent implementation and execution of the marketing strategy across EMEA to ensure the successful delivery of a 4-3-2-1 (10%) growth strategy• Managed a Field Marketing team of 15 across 13 countries to increase revenue through consistent execution across EMEA• Deployed (Adobe) Marketo platform to Increase revenue through automated campaigns, economies of scale across countries, create a centralised database• Ensured full GDPR compliance before May 2018 deadline with fully marketable database• Introduced customer lifecycle strategy and campaign approach to increase revenue and reduce churn, which drove a 10% improvement in CTO (click to open) rates on email with $300K of attributable revenue in 6 months• Devised a Co-op marketing programme for vendors with MDF to spend on EMEA wide product launches• Budget management to measure supplier income against spend for net positive contribution to bottom line, which delivered $300K of profit • Identified $2M of ‘at risk ‘revenue by upgrading customer satisfaction surveys with action plans implemented for business improvement and reducing customer churn; improved NPS by 10 points in following 6 months• Initiated product information management (PIM) process with Xerox Managed Services & Stibo STEP platform, succeeding in automating UK catalogue production for first time, leading to 2x faster turnaround time and increased supplier income of $150KResult: Achieved 12% YoY EMEA annual revenue growth of $50M

Interim role to help deliver demonstrable ROI of 200% on marketing activity in a SaaS environment• Establish the global marketing strategy for Fraud, Risk & Compliance to unify the audience across all territories.• Launched fraud bureaus in UK and key APAC countries in line with business objectives and redesigned websites to help drive 20% revenue growth YoY from new business.• Helped deliver $50K cross sell of ID Verification solutions into existing Asian installations and vice versa for application and transactional fraud monitoring into the ID Verification customer base.• Developed key account marketing for 3 key verticals of Gaming, Retail & FinTech to deliver £250K of new business revenue in 6 months.• Managed a team of 2 in UK & Australia.• Designed, developed and delivered innovative integrated digital lead-gen campaigns, including PPC, email, events, research, PR, social and sales toolkits.Result: Helped the sales team grow Fraud, Risk & Compliance business unit revenues by 18% YoY globally to £16.7M, from a £1.5M marketing budget

Appointed to help grow EMEA revenues for the Consumer business to $50M • Owned the P&L for the Consumer business unit to increase revenue, drive down product cost and reduce risk of price erosion across all European markets• Led development roadmap with Global Product Management to ensure ‘fit for market’ portfolio across Gaming, PC and Bluetooth headset categories.• Coordinated marketing operations to drive revenue growth through indirect sales channels of retailers, resellers and technology partners.• Worked with EMEA leadership to open new markets (CIS, Russia & Turkey)• Implemented new channel trade terms to combat price erosion online and succeeded in increasing street price by 10-15% by reducing grey market imports.• Introduced product content syndication with Amazon, Price Spider and C-Net to improve reach and relevancy with channel partners, increasing revenues by $5M over 3 years• QBR’s with GfK Market Data analysts to understand dynamics and opportunities for revenue growth in key geographies. • Signed, built, managed and maintained collaborative and trusted partnerships with Apple, Sony Europe, Lagadere Sports, EnergyLab NV and Deezer.• Initiated D2C marketing campaigns to drive brand preference & understanding with target audience, which delivered best-in-class ROI performance (low CPE) and social engagement in the headphone category.• Managed and optimised a $4M budget across social media in 8 countries, PPC in 5 countries, product packaging and collateral, and a PR agency network across 8 regions.• Company spokesperson for consumer trends, like ‘smarter working’ and thought leadership at industry events, such as IFA and Mobile World CongressResult: Improved revenue by 70% from $30M to $50M and 3% on the bottom line over 6 years, gaining #1 market share in EU3 (DE, FR, UK) for Bluetooth headsets. Won "Presidents Club" Award in 2013 for Leadership & Results

Onboarded to help build a $30M revenue EMEA business by developing the market for Mobile Bluetooth headsets across EMEA• Launched the most successful selling Bluetooth headset line, ‘Voyager Pro’, which delivered market share growth of 10% in 3 years, becoming the #1 Selling Bluetooth headset in Europe• Led development roadmap with EMEA Product Management to ensure ‘fit for market’ portfolio across Mobile Bluetooth & Corded headset markets.• Triangulated data from Strategy Analytics, GfK and own revenues to build a market model by country for effective segmentation and targeting.• Managed product launches with though-the-line marketing activities to ensure competitive product positioning & sales opportunities, recognising revenues of $100K from Airport stores in Spain over 12 months, following a retail POS roll-out demonstrating our products• Worked on range reviews & merchandising with key European retailers & Telco operators, e.g. FNAC, MediaMarkt, Carphone Warehouse, Vodafone, Orange & Telefonica and doubled Bluetooth headset market share to over 30% in UK, Germany and France• Achieved $1m annual turnover of new headset assortment with Apple EMEA, increasing share of voice for category.• Championed the “consumer voice” in everything we did from product design and accessories, to messaging on retail packaging.Result: Succeeded in delivering $12M of revenue growth per annum for 3 years

Hired to help grow the business from £50M to £60M revenue• Designed and developed the company marketing strategy across product, channel and PR.• Instrumental in moving the offline 500-page product catalogue online for the first time in the company history and delivered e-commerce website traffic growth of 20%.• Introduced product strategies with tier 1 suppliers for campaigns for sales teams and customers to grow revenues and increase profit margins.• Developed the online and offline branding for use in customer marketing, including web site UI, SEO and PPC.Result: Helped delivery of £7M revenue growth in one year

Recruited to help implement marketing strategy to increase YoY revenues• Defined and implemented the marketing strategy across 8 direct and indirect sales channels• Accountable for £2M marketing budget across all ATL and BTL activity.• Increased brand awareness with the company’s first TV campaign on Channel 4 supported by an interactive online ‘broadband chooser’ and a mass direct marketing campaign to 5000+ businesses in North West England.Result: £15M of revenue growth before buy-out by Thus

Appointed to deliver iPod revenues across Europe for in retail and reseller channels• Developing below-the-line marketing activity with country channel sales teams.• Developed and implemented proposition strategies and market development plans.• Defined EU merchandising guidelines for indirect sales channels for the first time. Result: 200% growth in iPod sales with key customer accounts, including FNAC, DSGi and Gravis

Appointed to develop sales performance through multi-site retail channels• Established ‘brand’ sales reps to support key retail channels and develop sales performance across Europe. • Successfully implemented a sales training program across 5 European countries• Set and monitored sales targets & KPI’s to ensure target ROI of programResult: Increased profit margins by 15% in stores utilising the programme

Promoted to increase revenues in UK retailers with consumer product portfolio• Executed retail marketing initiatives and field based sales training activity• Achieved award at European Sales conference for retail channel training.• Introduced indirect tactical teams for product demonstrations throughout retail channel.• Successfully co-ordinated store re-fits, product launch events & conferences.Result: Grew UK retail channel business by 30% between within a two year period