Market responsibility for all products within Access Hardwares Solution for Sweden, Norway, Denmark, Finland and Baltikum.

Coordinating marketing activities on a Nordic level

Restructuring and fine tune the sales organization into a more competitive team.

Goalie Coach for Bålsta HC and also backup coach at Sweden Hockey Institute.

Founder of the largest indoor ski project in the world.

Responsable for the operation in the Stockholm area, with 34 employes. We conduct installations, service and support of security soloutions in the region. The turnover was 2010 ~50 MSek.

Marketing Manager .Kaba belongs to the Kaba Holding AG with its base in Switzerland. Kaba is a technological leader within the security business world wide. As Marketing Manager my responsibilities are mainly Sweden and Finland today. Main tasks today are to define and implement the strategic focus of all marketing activities within the region.I am also part of the workgroup for marketing activities through out Europe. One part of the success is the fact that we today are more visible on the market and that we are changing from product to market focus on all our activities.

Task to introduce a new accesscontrol system onto the Swedish market. Creating marketing material for Access Control, intrusion and CCTV equipment.

• Responable for localisation of products/services to all 35 sales offices within EMEA region, Europe, Middle East &Africa• Defining, the strategy and product policy of Commercial Access Control System.• Collecting and analysing market data in order to specify the commercial requirements and product marketing plans of new products.• Working in close relation with development, but also with other departments, such as marketing, customer and application support• Initiating and developing product and commercial documentation.• Co-ordinating introduction of new products.• Being responsible for the product lifecycle.• All Market releases for the rest of our teams products, into the commercial market.• Exhibitions responsibility for the product group, attending many of the large security exhibitions through out Europe. Accomplishments.• Successful transition to a new access control platform.• Successful relocation of production and R&D department from Holland to China and Ireland.• Working closely to our purchasing officer to reduce cost with 5-10% on a yearly base.

Support technichan: 1994-1998- Telephone support on security products, specialized on Access ControlSales representative Sweden: 1998-1999- Sales on total product portfolio, but with budget responsibility on Access Control.Key account Nordic: 1999-2000- Mainly on Access control product portfolioSales Manager Nordic and Deputy GM (general manger):2000-2001