My professional expertise seamlessly merges strategy, creativity, and communication – and encompasses a wide skillset ranging from digital strategy and CX to marketing and digital concept development. With 25+ years of hands-on experience, I have successfully collaborated with leading global brands across a diverse range of industry sectors (both B2B and B2C). Over the years, I've held various roles with diverse responsibilities, including team leadership in different capacities at every company I've worked for during my career. A selection of areas of experience and expertise:- Digital strategy & Online strategy- Digital creative direction - CX/UX incl. customer insights & journey mapping- Digital concept development - Marketing & Advertising (both digital and traditional)- Digital platforms: Websites, E-com, Apps, Social Media, E-mail- Search engine optimization - Copywriting & UX writing- Project management & LeadershipClients and brands that I have worked with over the years:Aker Solutions, Akademiska Hus, Blomsterlandet, Braun, Danske Bank, Dafgårds, Ericsson, Euroflorist, Gardena, Göteborg & Co, Göteborg Energi, GöteborgsOperan, Göteborgs-Posten, Haglöfs, Husqvarna Construction Products, Husqvarna Forest & Garden, Jaktia, Jonsered, Liseberg, L'Oréal, Lynk & Co, Mölnlycke Healthcare, Non Smoking Generation, O’boy, Posten, Qmatic, Sandvik Rock Tools, Semper, Stena Metall, Tele2 Comviq, TENA, Terelion (Varel), Toyota Material Handling, TV4, Volvo Cars, Volvo Construction Equipment, Volvo Penta.