As the CMO of Stockholm-based fintech company Qvalia, Per Holmlund helps companies excel in improving and automating their finance processes.His 20 years of marketing and communications background includes online and offline marketing planning and craftsmanship within fintech, enterprise B2B, and investment promotion; covering PR execution, concept development, lead generation, content marketing, market research, and SaaS UX concept development.He has previously founded and co-founded several companies within the fintech and e-commerce sectors. He has had leading marketing and PR roles for global SaaS, engineering, and investment promotion companies. Milestones*Chief Marketing Officer at Qvalia, the Nordic leader in financial data mining and finance process automation technology*Head of PR at Sweco, Europe's leading engineering consultancy (2017). Developed and implemented an new strategy and consolidating global PR efforts across all business areas and markets. Focus on accelerating strategic corporate media relations and investor relations*Senior Manager of Public Relations for Planview (2015-2017), the global leader in resource and portfolio management solutions. Globally responsible for all earned media activities; media relations, agency relations, communications advisory, content strategy and social media. Exceeded PR impact goals by 38% in 2015. Finalist in B2B Marketing Awards, London, with the Chaos Theory campaign*PR Manager for Projectplace (2013-2015), the world’s first SaaS solution. Developed and implemented a new global strategy for PR operations which resulted in 18% cost reduction and 124% increase in media presence during 2014*PR Manager for Stockholm Business Region, Stockholm’s investment promotion agency 2008-2015. Focus on city branding and investor relations*PR Manager for Ports of Stockholm (2005-2008), the Baltic region’s largest hub in terms of personnel traffic and logistics*PR Consultant and Account Manager at HGI (2003-2005), a marketing communications agency. Developed and launched Sweden's (Northern Europe's?) first online PR influencer service