Peric Fang Email & Phone Number

• Performed competitive landscape analysis for contemporary art market in US and launched e-commerce gallery from ground up, generated millions annual sales.
• Conducted digital advertising trends and consumer preferences analysis to identify growth opportunities, designed and implemented efficient marketing and promotion tactics, led to 30% quarterly growth in site traffic.
• Monitored online presence of company’s brand and engaged with clients across Email, Instagram, LinkedIn and Tiktok, strengthened customer relationships
• Managed a 6-person team in US and Japan with a strategic business plan, built long-term relationships with ~10 galleries for art sourcing and international logistics, increasing profit margin by 25%.

San Jose, CA, US

• Spearheaded weekly consolidation for a $1B+ global portfolio, analyzed business performance and identified potential opportunities/risks across Americas, EMEA, APAC, and Japan, provided critical insights for strategic.
• Designed and maintained innovative driver-based financial models using Tableau and Excel, transitioned from outdated run-rate models, enabling finance teams to analyze and adjust critical variables, increasing forecast.
• Facilitated transition from traditional PowerPoint presentation to interactive Power BI dashboard for weekly financial meetings, trained 10+ colleagues on dashboard usage, streamlining worldwide financial consolidation.
• Owned annual forecast for a $1B+ book of business end to end, led kick-off meetings with detailed calendar, developed spreadsheets for growth analysis, and sent regular reminders to respective counterparts, ensuring.

San Jose, CA, US

• Implemented strategic automation to enhance bi-weekly financial outlook process for a $300M+ book of business, significantly reducing manual entries into IBM Planning Analytics, increasing process efficiency by 40%.
• Conducted weekly KPI analyses with India's Global Business Division across 10+ Creative Cloud products, identified and validated key metrics driving potential upside/downside, increasing target accuracy by 15%.

Los Angeles, CA, US

• Leadership:
• VP of Marketing, Business of Entertainment Association
• VP of Marketing, Entrepreneur & Venture Management Association
• VP of Events, Graduate International Student ClubMembership: High Tech Association; Graduate Marketing Association; Marshall Finance Association; Marshall Pride; Graduate Asian Business Society

San Jose, CA, US

• As a Finance MBA Intern, I support Digital Media WW Consumer & Business Sales. My project involves quantifying the financial impact of the Global 34 language expansion initiative on Adobe Creative Cloud for the global.
• Collaborated with international strategy & product management team on their global growth and strategy plan providing analyses on market penetration, market growth, and customer retention; identified a $2B+ global.
• Built financial models to quantify impact of the launch of 34 language packs on all Adobe products across North America, EMEA, and APAC; results were utilized by teams to validate and improve Adobe’s growth strategy.
• Presented key insights and recommendations on launching new product features to senior management including Senior Director of International Strategy and Director of Finance; received over 50 endorsements across the.

London, GB

• Oversaw 6-person cross-functional team for entertainment M&A audit project on tight deadline, communicated with management and utilized each team member’s expertise to deliver the project ahead of schedule by 10%.
• Developed evaluation model for three $400M residential properties comprising ~1500 condo units, performed independent appraisal analysis, improved efficiency and reduced project cost by 15%.
• Built cost valuation model of a $1B real estate project, discovered $120M impairment and proposed an appropriate solution to meet due diligence requirements, ensured proper compliance with U.S. GAAP standards.
• Led 4-person team for $7B Fortune 500 company audit, innovated new automation tools to analyze raw financial data, increased productivity and achieved $100K higher gross profit for the engagement.
• Reviewed financial package from the New York audit team, converted consolidated financial statements from U.S. GAAP to IFRS and presented to the primary audit team in China, shortening timeline by 3 weeks.
• Coached 2 junior associates on professional growth, providing instruction and constructive feedback, guiding counselees in achieving gold standard ranking in year-end review.

London, GB

• Analyzed financial data and reviewed meeting minutes as part of a forensic audit, verified no unusual transactions in support of carve-out audit for $70B acquisition in entertainment industry, condensing the timeline.
• Prioritized and organized business procedure walkthrough meetings with ~10 departments in US and Europe for $4B SaaS technology company, completing interviews 40% faster through effective time management.
• Strategized and established effective audit planning, researched company and industry trends, validated 20+ clinical trials in over 100 research sites to support IPO of a biotechnology company, ensuring 99% accuracy.
• Identified $2.5M unpaid property tax by performing fluctuation analysis and reviewing property tax bills, which allowed client to avoid up to 10% penalty charge.
• Worked with tax team to finalize year-end audit; avoided over $20M tax penalty by recommending in-time adjustments to management.

Beijing, CN

Master Of Business Administration - Mba

Graduate Certificate, Business Analytics

Graduate Certificate, Marketing

Certificate, Design And Visual Communications, General

Master'S Degree, Accounting

Bachelor Of Arts (B.A.), Business Economics