Pericles Antoniades Email & Phone Number

Zurich, Switzerland

Athens, Attiki, Greece

PPC is the leading Southeast European electric utility, with activities in electricity generation, distribution and sale of advanced energy products and services in Greece, Romania and North Macedonia. PPC Group also acquired Kotsovolos, the leading electrical and electronics retailer in Greece from Currys plc.

Austin, Texas, United States

Talent Brand Alliance (TBA) is the community built by and for practitioners of employer branding, recruitment marketing, and employee communications storytelling. Leading the EMEA marketing committee and overseeing messaging, PR, and internal/external communications to better inform, coordinate, and promote member activity and TBA initiatives.

Athens, Attiki, Greece

Responsible for:- Shaping and leading the EB team in Corporate Communications, reporting to the co-founder - Developing the global EVP (Employer Value Proposition) for Greece, Portugal, Brazil, Romania, Bulgaria, Czechia- Rebranding the Kaizen Gaming visual identity and tone of voice based on EVP, and full ownership of the global brand to ensure brand consistency (in activation across all internal and external touchpoints globally)- Running Great Place to Work survey - received certification in all regions and listed as one of the Best Workplaces in Europe (also #2 Best Workplaces Portugal, #5 in Greece)- Serving an aggressive two-year hiring plan, from a headcount of 1,000 (2021) to 3,000 (2024) and 26 markets by 2026- Ensuring we bring our EVP to life throughout the entire candidate and employee lifecycle- Designing the new careers site with full ATS integration with award-winning London-based employer branding agency- Preparing the moving to the new Kaizen Campus, overseeing office branding, the internal and external campaign, ultimately rebranding all regional offices in a consistent identity to increase brand enforcement - Working together with the Internal Comms team for internal employer branding topics, creating experiences for employees, in-office and Slack activations, including events, and the new Intranet platform- Developing annual internal and external Employer Branding strategy- Launching and directing all our social media channels (LinkedIn, Facebook, Instagram, YouTube), and establishing a multichannel content strategy, including programmatic, job boards, employee review sites, and digital news outlets- Leading all HR Communications in traditional media- Initiating DEI activations internally and externally in several dimensions (Gender, Culture, Sexual Orientation, Gender Identity), including gender-neutral and inclusive language in all communications - Overseeing internal and external calendar

Thessaloniki, Central Macedonia, Greece

- Department head, part of the HR leadership team of Lidl Hellas and Lidl Cyprus, with 2 direct reports, with over €2million budget responsibility - C-level exposure: reporting to the CHRO, weekly meetings with CEO- Strategy with results: Lidl Hellas climbed from #10 to #4 (2019) and #1 (2020) in the annual Employer of Choice survey- Awarded strategy: 38 awards in Greece and Cyprus (Effie & Ermis, RAD, HR team of the year)- Launched local projects that got picked up by Lidl International for global launch - Shaped the HR Marketing department from scratch: partnerships, processes, positioning, stakeholders management- Repositioned the employer brand, including tone of voice and job ads- Responsible for all Employer Branding and HR Communications (external & internal), including mass media, lifestyle, and HR press, and all CHRO comms (speeches, interviews)- Developed the EVP, a local initiative, with a trusted global expert- Owned all career-related channels: careers websites (team.lidl.gr & team.lidl.com.cy), LinkedIn channels- Ran Employer Branding and Recruitment Marketing campaigns on all social media channels (Facebook, Instagram, Twitter, LinkedIn & YouTube), on Google networks, offline channels and other EB-related channels- Led all Diversity & Inclusions communications internally and externally- Developed and launched the first permanent employee ambassador program group-wide, for EB communications- Created the innovative, engaging escape room challenge made by Lidl Hellas, Lidl Skills Trap, that travelled all over Greece - Developed the brand and communications of Lidl UP: Learn & Work, an initiative by Lidl Hellas and the Ministry of Education and Religious Affairs launching the first 2-year Vocational Training in Retail Management in Greece, alongside the entire Lidl UP programs family (for Interns, Trainees and International Trainees)- Launched 3 multi-awarded TVCs for the Greek and Cypriot markets and their accompanying digital campaigns

Zürich Area, Switzerland

- Project lead for the production of UBS's first Global EVP film (30+ different edits), including omnichannel activation (internal and external)- Global Diversity & Inclusion lead for all comms to candidates through careers channels- UBS Career Comeback project lead for external comms, UBS' prestigious returners programme- Developed and ran external and internal initiatives for EVP (Employer Value Proposition) activation- Improved candidate experience by enriching with media content job ads and application process- Channel owner of the external careers blog (UBS Backstage), sourced employee-generated content and produced special content- Ran regional and global campaigns on social media

Sankt Gallen Area, Switzerland

Part of the CEMS Business Project. My team and I were invited to solve a real business case in the span of one semester with one company and one academic tutor."Reposition UBS as an Employer of Choice"• Employer (re)branding• Recruitment marketing• Gap analysis• Content and channel plan

Helsinki, Finland

External consultant for CERN's innovation unit, Ideasquare, as part of the master's degree Industry Project. My team and I were invited to solve a real business case in the span of one academic year with one company and one academic tutor."Bridging the gap between science and the public, and fostering their collaboration"• Societal impact through multidisciplinary collaboration and co-creation• Audience development• Public engagement in science• Science communications

Athens, Greece

• Social media development for Digital Minds• Select accounts management• YouTube partnership programme• Advertising through YouTube• Use of Google's CRM

Athens, Greece

Member (marketing role) of "University Lab '13" team based on multidisciplinary collaboration on three projects:• New Product Development (winning team): Development of a new product from idea to market launch• KORRES Stores: Creation of a concept store in a European city and KORRES brand launch with zero prior brand awareness• Digital Strategy: Design of campaigns on multiple social media networks in order to attract new audience

Athens, Greece

• Inventory support• Below-the-line marketing actions• Social media launch development

Master Of Science (M.Sc.), International Management

CEMS Exchange Semester

Master Of Science (M.Sc.) In International Management, International Management, 4.20/5 (To Date)

Aalto University & University of St. Gallen (HSG)

Master Of Science (M.Sc.) In Economics And Business Administration, International Design Business Management, 4.24/5

• Multidisciplinary collaboration: business, design & technology • Design thinking • Design-driven innovation • Design as a competitive.

Erasmus Student Exchange Programme, Ma Business Administration

Bachelor Of Science With Honours (B.Sc. Hons) In Business Administration, Marketing, First-Class Honours, 8.66

• 240 ECTS degree • 60+ ECTS major on Marketing (incl. International Marketing, Branding, Services Marketing, Consumer Behaviour.