Executive for the areas of General Management / Marketing & SalesSenior Executive with more than 20 years managing Marketing, Sales and Business Development in national and multinational companies, experienced in Start Ups, Strategic Analysis, Leadership Capabilities, Result Oriented and Focused in business efficiency optimization.Experience in Management and Development of Marketing, Sales, Operational and Financial Teams. Strategic Planning Development, Annual Budget, Market Analyses, Responsible for P&L and Business Development.Efficiency in Business Development with experience in CRM implementation, Finance and Operation Controls and KPI’s establishment; Marketing Campaigns and excellent Client Relationship, Value Chain Critical Analysis including potential market evaluation, competitive scenarios, Players Mapping and external influencers.Media Training made in Brazil and in United States.Solid Knowledge in implementation and management of Sales process: Launch of potential client data bank, development and execution of Marketing Campaigns, definition of procedures to quote preparation, Price Policy Development, Sales Funnel Control, Budget and Follow Up control.Contract and develop corporate communication including Re-Branding initiatives. Company Logo change, Site Development, Digital Marketing, Social Media Content, User Experience (UX), Data Science, Data Analytics and Digital Business.Company Contact in Trade Associations, Chamber of Commerce and Goverment Entities as: INMETRO, ANATEL, ANVISA, , MCT (Ministry of Science and Technology), AMCHAM, BRAMEX, ABINEE e ABIMAQ.Key Member of Mergers & Acquisitions team responsible for acquire the biggest Brazilian product test laboratory for Appliances and Lighting. Analytical Capability, Complex Negotiations, Strong Relationship with Clients, Focused in Results, Excellent Communication Skills, Conflict and Problem Solving, Adaptable to new functions and environments. English and Spanish fluent.