Alice-Jane (Aj) Pell Email & Phone Number

San Francisco Bay Area

www.weareperidot.com

Emeryville, Ca

•Played an instrumental role in growing one of the Bay Area’s first green-certified and sustainable catering and event planning companies, leading the planning and execution of 400+ corporate and private events annually •Actively led all or multiple aspects of events, from design through on-site execution, ensuring an unforgettable experience for up to 4K guests – seamlessly collaborated with catering and up to 200 outside vendors, including florists, rental firms, and venues •Spearheaded, designed, and implemented the company’s first formalized hiring and onboarding process facilitating the addition of over 125 employees and building a staff that embodied the values and passions of the rapidly growing business•Coached, developed, and led a team of 40, creating a mission-driven and eclectic team culture that competed successfully again the local market’s higher-end event management and catering companies •Partnered with corporate, non-profit, and individual clients clarifying event objectives, establishing budgets, setting a vision, and identifying partnership and sponsorship relationships – creatively and effectively managed budgets of up to $500K •Led the development and management of complex master event plans partnering with local vendors, including entertainment, décor, and venues, and assembling, onboarding, and supervising on-site teams of up to 150 people •Received exceptional client feedback and grew referrals by over 50% annually contributing to recognition as one of Modern Bride’s “Top 25 Trendsetters” in 2006 – 60% annual revenue growth enabled business to launch a new restaurant •Configured a newly acquired 20,000 square-foot warehouse and hired a warehouse manager ensuring over $25k in inventory, including equipment, catering supplies, and décor, was organized, managed, and utilized – saved over $100k annually in vendor costs

Maui, Hi

•Guided groups of up to 15 adults and children on fun and educational hiking and adventure tours of up to eight hours exploring Maui’s diverse and spectacular public and private destinations, including waterfalls, craters, and rainforests •Built a deep knowledge and love for the island’s rich botany, geology, culture, and history providing a safe, unique, and highly personalized experience for all guests •Trained and coached more than 30 guides over four years helping elevate the company to one of the island’s top tour companies

•Organized and led groups of up to 13 international budget travelers, ages 18 to 70, on one-of-a-kind, immersive adventure camping trips throughout the U.S. and Canada lasting from 10 days to nine weeks•Led up to 20 trips annually, taking care of every detail for travelers, including accommodations, transportation, food, and activities•Researched and developed a deep knowledge of local people, amenities, and activities planning customized itineraries appealing to each group’s unique interests and goals – remained flexible to ensure experiences were fun and meaningful•Effectively adapted to a wide range of personalities, styles, and cultures quickly building rapport and trust while minimizing conflicts and unhealthy groups dynamics

B.A, Broadcasting Journalism And Television Production

Bachelor Of Arts - Ba, Broadcast Journalism