Author, Entrepreneurship Consultant And Coach
Current• Author of four books on small business and nonprofit management, all published by Nolo: Starting and Building a Nonprofit (10th ed, 2024), The Women's Small Business Start-Up Kit (7th ed, 2023), The Small Business Start-Up Kit (13th ed, 2024), The Small Business Start-Up Kit for California (15th ed, 2024). • Provide coaching services to businesses, nonprofits and independent entrepreneurs. Areas of focus include clarifying business strategy and model; defining business structures; developing and documenting business systems; strategic planning; legal/bureaucratic compliance; intellectual property management; marketing/branding; online business and social media; financial management; and staff management. • Host and creator of videocast Pyragraph LIVE (www.pyragraph.com/live), and podcast Self-Employed Happy Hour (www.selfemployedhappyhour.com).• Blogger on small business and self-employment issues at www.peripakroo.com.• Teach classes and speak publicly on the topics of self-employment, small business and creative careers. Public speaking engagements include keynote address for Congressional Art Competition and featured speaker at Adobe Creative Jam. Instructor for several years at WESST Corp in Albuquerque, a nonprofit whose mission is to facilitate entrepreneurship among women and economically disadvantaged populations in the state of New Mexico.