Peris Muthoni Email & Phone Number

Nairobi

 Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance. Identify and recommend market research programme aimed at enhancing brand positioning. Analyzing market research data including secondary research and taking corrective action for enhancement of brand strategies. Effective management of brand advertising and sales promotion to generate brand growth. Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term. Monitor competitor activities affecting the brand and take appropriate corrective action Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager. Plan and implement brand media strategy. Market intelligence through regular trade visits and utilizing this to enhance brand activities.

 Execute Tusker Project Fame 6 PR activities to promote the show. Manage and Coordinate all Below the Line activities on/Off trade with Customer Marketing and Sales Department.  Manage the Below the Line Promotion budget. Daily reporting of all the Below the line activities between the months of August- December Undertake Measurement and Evaluation of Tusker project Fame Manage and coordinate all internal engagement. Coordinate and Execute all PR activities that Relates to Brand Promotions. Lead Project team meetings management. To plan, organize and Execute events involving the Tusker. To undertake post-event follow up of activities carried out. To liaise with advertising agency on advertising campaigns. To track Advertising Merchandising and promotion budgets.

Delivery of sales volume targets as dictated by market potential and company growth strategies.Commercialization of brand strategies within my area of coverage.Distributor crew management to ensure optimal route service to the accounts in my assigned territory.Market analysis to ensure capturing real-time information on competition performance, growth drivers and emerging opportunities.Network effectively among operators (buying and non-buying functions) and represent the interests for EABL and respective accounts.Initiate and foster effective relationship with distributors and business owners leading to greater market penetration and expansion of distribution operations.

Nairibi, Kenya

Pursue and develop new markets through proactive direct sales efforts, including sales representations, campaigns and persuasive verbal marketing.Enhance brand awareness initiatives and introduce product testing through promotion campaigns. Organize merchandising programs, product launches, promotions, shows and brand tasting to increase awareness hence grow sales and increase revenue.Maximize customer satisfaction and revenue goals through bridging distribution gaps in assigned territory.Develop quality long-term business relations with exceptionally high percentage of repeat customers and a corresponding increase in sales.

Increased Visibility for our brands in the assigned Supermarkets through effective merchandising and sampling. This was evidenced by the realized 20% growth in sales in the assigned outlets through the 2007-2008 periods.Cultivated amazing relations with the outlet managers which made it easier to drive the Eabl agenda in the assigned outlets (shelf space negotiations, sampling and allocation of hotspots).Implemented category management and merchandising in the assigned supermarkets which translated into greater visibility for the Eabl brands.

Sourcing new markets for the company’s healthcare products both the private and Public sector.Part of the think-tank tasked with formulating sales and marketing strategies to outperform the competition. Delivery of the set target while protecting and growing the existing market.

Post Graduate Diploma, Chartered Instutute Of Marketring

Bachelor Of Science, International Business Administration