Aaron Perkins Email & Phone Number

Newark, California, Us

Leads cross discipline research teams for a variety of industry clients. From GTM strategy to NorthStar product vision research, Aaron creates an environment of collaboration between the various project teams that fosters innovation and joint ownership, bringing the best results from each group. • Helped a client to understand a new sustainability product concept acceptance across both the US and Europe, conducting a quantitative study that incorporated Max diff analysis to determine key elements required in the new product concept.• Delivered on a NorthStar product vision using qualitative and UX design research to help define the key developer audience of the future and what their needs will be for a cloud database management system.• Lead a team of Content, UX and Insights researchers to conduct an extensive site audit, competitive analysis and audience discovery to help reshape an existing website to better meet the needs of potential users.• Conducted an extensive UX testing sequence to optimize a client retail website across multiple countries on a tight deadline. Working closely with a large interdisciplinary team to create innovative new approaches to sales content and design.

Beaverton, Oregon, Us

PK designs pioneering experiences for customers. PK accelerates outcomes through cutting edge technology. PK is the Experience Engineering firm.As an Insights Manager at PK, I am responsible for planning, design, and oversight of mixed method research projects for any of the several industry verticals at the company. Work is very cross-functional, utilizing all of the consultant expertise PK has to offer. Outcome driven and customer focused I am an insights expert, finding answers for client questions.

Salt Lake City, Utah, Us

Collaborated with clients to design research projects from start to finish: analysis plan, questionnaire development, sampling, project execution and reporting. Developed and presented strong analytical stories distilling data into actionable business opportunities. Effectively managed multiple research projects concurrently, handling budgeting, invoicing and financial reviews. Lead internal teams to help execute the research studies. Educated teammates on new techniques. Designed and implemented digital dashboards for quick glance analysis and easy distribution among stakeholders.

Milwaukee, Wi, Us

Directed and oversaw programming for quantitative and qualitative surveys with eye on quality control and proper sample technique. Utilized advanced analysis such as linear regression, max diff, factor analysis, etc. to discover actionable business insights. Managed, mentored and provided opportunities for advancement for junior Market Probe staff.

Milwaukee, Wi, Us

Selected for transfer to Singapore branch to institute global inter-office initiatives that strengthened communication and efficiency of projects across several countries.

Milwaukee, Wi, Us

Honed my skills for market research benchmarking and trending studies by conducting primary and secondary research for a variety of clients using multiple survey methodologies. Created new internet search methodologies to increase research efficiency which raised project revenues by 5%. Worked directly with and coached interviewers to increase response rates for phone studies.

Master'S Degree, Cultural Anthropology

Global Perceptions Certificate

Double Bachelor'S Degree, Anthropology And History