Alex Perkins Email & Phone Number

Florence, Kentucky, Us

Wiseway Supply is a leading regional distributor of plumbing, electrical, and lighting fixtures. Since 1972, Wiseway Supply has been dedicated to providing our customers with the most knowledgeable product expertise and accommodating customer service. Started by Biz Cain over 50 years ago, Wiseway Supply continues its trajectory of rapid growth with 11 locations spreading from Central Kentucky and extending across greater Cincinnati and into Central Ohio and Indiana. Wiseway also has an integrated Distribution Center that ships nationwide. Our team of industry experts distribute the most trusted name-brand supplies to commercial and residential contractors. Plus, in our two lighting & plumbing showrooms, builders, remodelers, and homeowners can choose from our wide array of high-end plumbing and lighting fixtures – the perfect way to reflect their style and make their home their own. We’re proud of our proven 50-year track record. We look forward to continuing to be your most knowledgeable and reliable electric, plumbing, and lighting supplier.

Cincinnati, Ohio, Us

Growth-dedicated marketer with a focused passion for creating experiences and messages that drive positive brand awareness and persuade consumers to act.

Full-service Consultancy built to deliver small-to-midsized organizations strategic plans to market and grow revenue. Obsessed with executing the multi-channel campaigns that win hearts and minds.• Launched Loyalty Rewards Program• Pioneered vision of expanding Loyalty Rewards program to be national in scope and among industry verticals • Developed new marketing and sales plan for company tradeshow

Newport, Ky, Us

Driving growth via disciplined approach to awareness-building, inbound marketing, analytics and community relations.

Concord, Nc, Us

Multi-media campaign development and execution. Our mission - grow NASCAR fan base in the Commonwealth.

Boston, Ma, Us

Responsible for North American B2B lead generation and marketing activity. Developed and deployed an integrated marketing model to optimize the quality and quantity of sales leads. Partnered with sales and Fidelity Investments 401(k) teams to ensure our value proposition was leveraged to help maximize revenue. Accomplishments:• Drove 140% achievement of Opportunity Creation goal• Developed and executed company’s first B2B advertising campaign. Drove 12M brand impressions and increased brand awareness by an impressive 10% via flawless execution of web and print advertising• Successfully developed and deployed our new North American website

Paris, Fr

Bottom line accountability for fastest growing, largest revenue generating division. Responsible for delivering best-in-class advertising research, analysis and presentation.Accomplishments:• Directly responsible for $5.6M, or 35% of revenue• Lead Ipsos ASI consultant. Worked closely with P&G Brand and Consumer Market Knowledge teams to deliver advertising analyses that answered critical business questions for billion dollar brands; particularly Pantene and Olay• Contributing member of Ipsos Leadership Team responsible for setting and achieving Strategic Plan.

Cincinnati, Ohio, Us

Brand Account Leader – Hershey Foods – Global Innovation Accomplishments:• Responsible for global redesign of the 100 year-old brand to establish consistent Hershey branding• Success was highlighted by global brand identity adoption in US, Asia, Brazil, China, Mexico, and Middle East

Cincinnati, Oh, Us

Responsible for driving client and agency profitability. Consistently delivered strong results for top consumer brands:Airheads, Chiquita, ConAgra, Crayola, Lego, Lipton, Pillsbury, Unilever Accomplishments:• Chiquita – lead award-winning marketing campaign:Won 1999 Produce Marketing Excellence Award for Chiquita promotional Program and the 2003 Chiquita/Discovery Channel Environment Experience Promotion• Chiquita – negotiated and managed in-store produce promotion which leveraged their eco-friendly initiatives • ConAgra Foods – Reinvented $100MM frozen kids-meal brand via a new brand position, 10 new products and a consumer communications plan that generated a 14% sales increase and 17% profit increase • ConAgra Foods – created, negotiated and executed national grocery promotions that drove brand volume increases of 23% to 51%• Tetra Trade Advertising Campaign: developed trade campaign for leading pet care brand (aquatic/fish)

Pawtucket, Ri, Us

Accomplishments:• Key contributor to brand reinvention via an integrated campaign of brand repositioning, identity transformation, new product development and breakthrough advertising• Concept-to-Market Product Development – worked with cross-functional team of research/design/engineering to develop and launch new line of global products • Advertising Management - worked with NY-based agency to produce global ad campaign. Responsible for creative process drove volume and share point increases • Global Package Development – played significant role in transforming the brand’s visual identity

Griffin, Georgia, Us

Managed all facets of marketing and retail operations for diverse bicycling and industrial gas businesses.Accomplishments:• Responsible for developing and managing company’s advertising and marketing program• Reduced personnel turnover from 25% to 5% annually by instilling a culture built upon mutual respect, high quality workmanship and friendly, caring service• Led team of nine

Findlay, Ohio, Us

Accomplishments:• Developed collaborative consulting approach with 20 independent dealers that generated new merchandising and operations which increased client gross profits by as much as 45%

Master Of Business Administration - Mba, Marketing

Mba, Marketing

Bachelor Of Business Administration - Bba, Marketing

Bachelor Of Business Administration - Bba, Marketing

Bachelor Of Business Administration - Bba, Marketing

Bachelor Of Business Administration - Bba, Marketing

Master Of Business Administration - Mba, Marketing