Alex Perkins Email and Phone Number
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Alex Perkins personal email
Highly disciplined, strategic marketing leader with proven ability to deliver beyond ordinary results through focus on insight, innovation, and execution. A leader by way of a unique set of marketing, advertising, packaging, promotion and market research skills built through brand, agency and supplier roles. Over fifteen years experience in driving success via marketing programs, new product introductions, promotional strategies and consultation for market-leading consumer brands. Proven ability to develop insightful marketing and promotional strategies that result in high-impact executions, which drive base brand and incremental brand revenue.Primary Skills & Competencies: Marketing StrategyB2B Inbound Lead Generation and AutomationDirect Marketing Best PracticesBreakthrough - B2B and B2C Marketing PromotionsSales Growth LeadershipNew Product DevelopmentInteractive Strategy and developmentPipeline & platform developmentBusiness reinventionTeam building / employee developmentInternational project managementMarket researchBrand management, strategy, positioningAdvertising (TV, radio, print, outdoor, online)
Wiseway Supply
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Director Of MarketingWiseway Supply Apr 2024 - PresentFlorence, Kentucky, UsWiseway Supply is a leading regional distributor of plumbing, electrical, and lighting fixtures. Since 1972, Wiseway Supply has been dedicated to providing our customers with the most knowledgeable product expertise and accommodating customer service. Started by Biz Cain over 50 years ago, Wiseway Supply continues its trajectory of rapid growth with 11 locations spreading from Central Kentucky and extending across greater Cincinnati and into Central Ohio and Indiana. Wiseway also has an integrated Distribution Center that ships nationwide. Our team of industry experts distribute the most trusted name-brand supplies to commercial and residential contractors. Plus, in our two lighting & plumbing showrooms, builders, remodelers, and homeowners can choose from our wide array of high-end plumbing and lighting fixtures – the perfect way to reflect their style and make their home their own. We’re proud of our proven 50-year track record. We look forward to continuing to be your most knowledgeable and reliable electric, plumbing, and lighting supplier.
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Experiential Marketing Strategist & Buying LeadPep, Llc. Nov 2023 - Apr 2024Cincinnati, Ohio, UsGrowth-dedicated marketer with a focused passion for creating experiences and messages that drive positive brand awareness and persuade consumers to act. -
Lead Consultant / OwnerAuctus Marketing Group Llc. (Formerly The Consultancy) Jun 2007 - Dec 2023Full-service Consultancy built to deliver small-to-midsized organizations strategic plans to market and grow revenue. Obsessed with executing the multi-channel campaigns that win hearts and minds.• Launched Loyalty Rewards Program• Pioneered vision of expanding Loyalty Rewards program to be national in scope and among industry verticals • Developed new marketing and sales plan for company tradeshow
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Director - Marketing & CommunicationsGlobal Business Solutions, Inc. Feb 2017 - May 2023Newport, Ky, UsDriving growth via disciplined approach to awareness-building, inbound marketing, analytics and community relations. -
Marketing ManagerSpeedway Motorsports Sep 2012 - Feb 2017Concord, Nc, UsMulti-media campaign development and execution. Our mission - grow NASCAR fan base in the Commonwealth. -
Director - Marketing Lead Generation & Campaign DevelopmentFidelity Investments Feb 2008 - Oct 2011Boston, Ma, UsResponsible for North American B2B lead generation and marketing activity. Developed and deployed an integrated marketing model to optimize the quality and quantity of sales leads. Partnered with sales and Fidelity Investments 401(k) teams to ensure our value proposition was leveraged to help maximize revenue. Accomplishments:• Drove 140% achievement of Opportunity Creation goal• Developed and executed company’s first B2B advertising campaign. Drove 12M brand impressions and increased brand awareness by an impressive 10% via flawless execution of web and print advertising• Successfully developed and deployed our new North American website -
Director - Advertising Testing - P&G Beauty CareIpsos May 2006 - Jun 2007Paris, FrBottom line accountability for fastest growing, largest revenue generating division. Responsible for delivering best-in-class advertising research, analysis and presentation.Accomplishments:• Directly responsible for $5.6M, or 35% of revenue• Lead Ipsos ASI consultant. Worked closely with P&G Brand and Consumer Market Knowledge teams to deliver advertising analyses that answered critical business questions for billion dollar brands; particularly Pantene and Olay• Contributing member of Ipsos Leadership Team responsible for setting and achieving Strategic Plan. -
Brand LeaderLpk May 2005 - May 2006Cincinnati, Ohio, UsBrand Account Leader – Hershey Foods – Global Innovation Accomplishments:• Responsible for global redesign of the 100 year-old brand to establish consistent Hershey branding• Success was highlighted by global brand identity adoption in US, Asia, Brazil, China, Mexico, and Middle East -
Senior Consultant - Account DirectorWondergroup Mar 1999 - May 2005Cincinnati, Oh, UsResponsible for driving client and agency profitability. Consistently delivered strong results for top consumer brands:Airheads, Chiquita, ConAgra, Crayola, Lego, Lipton, Pillsbury, Unilever Accomplishments:• Chiquita – lead award-winning marketing campaign:Won 1999 Produce Marketing Excellence Award for Chiquita promotional Program and the 2003 Chiquita/Discovery Channel Environment Experience Promotion• Chiquita – negotiated and managed in-store produce promotion which leveraged their eco-friendly initiatives • ConAgra Foods – Reinvented $100MM frozen kids-meal brand via a new brand position, 10 new products and a consumer communications plan that generated a 14% sales increase and 17% profit increase • ConAgra Foods – created, negotiated and executed national grocery promotions that drove brand volume increases of 23% to 51%• Tetra Trade Advertising Campaign: developed trade campaign for leading pet care brand (aquatic/fish) -
Assistant Brand ManagerHasbro Jul 1997 - Mar 1999Pawtucket, Ri, UsAccomplishments:• Key contributor to brand reinvention via an integrated campaign of brand repositioning, identity transformation, new product development and breakthrough advertising• Concept-to-Market Product Development – worked with cross-functional team of research/design/engineering to develop and launch new line of global products • Advertising Management - worked with NY-based agency to produce global ad campaign. Responsible for creative process drove volume and share point increases • Global Package Development – played significant role in transforming the brand’s visual identity -
Marketing & Operations ManagerWright Brothers Inc Sep 1992 - Jan 1997Griffin, Georgia, UsManaged all facets of marketing and retail operations for diverse bicycling and industrial gas businesses.Accomplishments:• Responsible for developing and managing company’s advertising and marketing program• Reduced personnel turnover from 25% to 5% annually by instilling a culture built upon mutual respect, high quality workmanship and friendly, caring service• Led team of nine -
Marketing RepresentativeMarathon Petroleum Corporation Jun 1990 - Jul 1992Findlay, Ohio, UsAccomplishments:• Developed collaborative consulting approach with 20 independent dealers that generated new merchandising and operations which increased client gross profits by as much as 45%
Alex Perkins Skills
Alex Perkins Education Details
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Xavier University - Williams College Of BusinessMarketing -
Xavier University - Williams College Of BusinessMarketing
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University Of KentuckyMarketing
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University Of KentuckyMarketing
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University Of KentuckyMarketing
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University Of KentuckyMarketing
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Xavier University - Williams College Of BusinessMarketing
Frequently Asked Questions about Alex Perkins
What company does Alex Perkins work for?
Alex Perkins works for Wiseway Supply
What is Alex Perkins's role at the current company?
Alex Perkins's current role is Marketing Director - Multi-Channel Marketer - Brand Champion - Business Developer - Team Leader - Master Communicator.
What is Alex Perkins's email address?
Alex Perkins's email address is ap****@****inc.com
What schools did Alex Perkins attend?
Alex Perkins attended Xavier University - Williams College Of Business, Xavier University - Williams College Of Business, University Of Kentucky, University Of Kentucky, University Of Kentucky, University Of Kentucky, Xavier University - Williams College Of Business.
What skills is Alex Perkins known for?
Alex Perkins has skills like Integrated Marketing, Marketing Strategy, Strategy, Advertising, Brand Management, Marketing, Marketing Communications, Market Research, Team Building, B2b, Lead Generation, Online Advertising.
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