Nate Perkins Email and Phone Number

Leader of the Provider product vertical

Frontline Education is a provider of school administration software solutions for US K-12 school districts. Thoma Bravo completed a successful sale of Frontline to Roper Technologies in October of 2022.Managed cross-functional go-to-market strategy efforts and led the Marketing Operations team including marketing analytics, reporting, lead operations, and oversight of the Digital Marketing team.

Managed strategy, go-to-market, marketing, sales, advanced analytics and transformation projects for Fortune 500 clients across a variety of industries including technology (SaaS, IaaS, hardware), healthcare, and insurance. Topic expertise includes B2B sales, GTM strategy, digital marketing, analytics, and org strategy. Led Pride@BCG for the Great Lakes offices (Chicago, Minneapolis, Detroit).Selected project experience included:• Advanced analytics models for a US insurance company: Led a collaboration with BCG GAMMA (BCG’s data science division) at a large insurance company utilizing advanced machine learning techniques to develop predictive models including a prospect suppression model trained on 90M prospects and 500M targeted ads aimed at reducing unproductive marketing spend• Marketing org redesign for a leading MedTech company: Managed the design and planning of a major org redesign in EMEA & APAC including role redefinition, centralization of key functions, a ~20% headcount reduction, and works council planning as part of a program targeting $100M in run-rate savings

Part of the San Francisco office until returning to Chicago in January 2018.Selected project experience included:• Marketing investment model for a global software company: Led the creation of a digital marketing investment model optimizing $100M in spend for a cloud IaaS product division with a comprehensive analysis of investment impacts including lead generation, content, trial investments, tele-sales and customer success• Account coverage model overhaul at a global software company: Managed go-live preparations for a global marketing, inside sales, and ops transformation including role and process redesigns, alignment across business functions, and risk assessments, as $5B+ of accounts were transitioned from field to inside sales• Sales model evolution for a Fortune 100 technology company: Led design and planning of pilot initiatives including an all-virtual SMB selling model, pooled specialist teams, and redesigned incentive schemes prioritizing recurring revenue, as part of a sales op model transformation for a $40B+ technology company• Call center pilot at a global software company: Directed pilot preparations and launch of two new customer call centers in Nicaragua and Vietnam with almost 1,000 employees aimed at reducing costs and improving service. Included capacity and call volume ramp planning, vendor negotiations, and vendor pricing structures

Returned from business school to the San Francisco office in 2015 to gain experience in the technology sector serving Fortune 100 hardware and software technology companies on the West Coast.Selected experience included:• Commercialization strategy for an industrial goods company: Created go-to-market (GTM) playbooks including customer value proposition (e.g., reduced downtime, predictable maintenance) and target customers for an Internet-of-Things (IoT) software platform in the oil & gas space• Transformation for a technology equipment company: Developed a comprehensive communication and change management plan to address concerns related to talent retention, skill development, and organizational cohesion during an unprecedented $1B cost cutting effort• Org strategy for a leading technology company: Surveyed 500+ managers representing over 5,000 employees as part of an organizational diagnostic for a customer service division to create recommendations for role standardization and centralization of activities resulting in a major strategic reorganization

Business Planning in the Office Consumer division

Focused on growth, product strategy, and corporate development topics for aerospace and defense, chemical, and automotive companies.Selected experience included:• Nascent technology evaluation for a diversified technology company: Quantified and detailed new opportunities in next-generation biofuels, including value chain analysis with costs by segment modeled for multiple technologies and feedstocks

Selected experience included:• Next-generation product strategy for a global industrial goods company: Built business cases for a $10B+ next-generation product decision with a robust model for potential product offerings and sales scenarios including competitor and customer responses and a global demand landscape assessment