Managed a team of 4 designers on SoftwareAdvice and UpCity. Led a full redesign of product and category pages to boost SEO, drive organic traffic, and make it easier for customers to find the software they need.

Helped create product strategy, competitive analysis, user research, early product concepts, and prototypes for startup founders.

Led the product and marketing design strategy, scaling a cross-functional team of six across product design, brand, content, and design operations. I worked closely with product management, engineering, and marketing to align design initiatives with business goals, driving measurable growth and customer retention.• Increased ARR by 30% over two years by leading the design and launch of high-impact features, including Profiles, Access Management, and Data Governance, which addressed critical customer pain points and expanded the product’s value proposition.• Improved customer retention by 20% through a comprehensive product redesign that enhanced the user experience, streamlined workflows, and addressed top customer feedback.• Accelerated time-to-market by 40% by building a scalable design system that standardized UI/UX across all products, reducing development bottlenecks and ensuring brand consistency.• Boosted new customer acquisition by 25% through collaboration with marketing on a company rebrand, including redesigning the website and key product interfaces, improving conversion rates and overall brand perception.• Led a cross-functional effort to optimize onboarding flows, resulting in a 15% increase in activation rates for new users within the first 90 days.

Built the design function from the ground up, scaling from a team of one to a team of multi-disciplinary creatives. Worked closely with product and engineering to deliver features that directly impacted user satisfaction and product adoption.• Increased product adoption by 40% through the development and launch of a streamlined onboarding experience, improving first-time user engagement and reducing churn.• Led the creation of an initial design system that reduced design-to-development time by 30%, enabling faster iteration and delivery of new features.• Led the design and implementation of new product enhancements, resulting in a 10% lift in NPS and a significant reduction in support tickets related to UI/UX issues.

I helped to establish design operations, created the foundation of the UX research program and refined our product development processes.I designed solutions for Access Management and Integrations for Slack and Teams.

I built and managed our Design Department of 7 creatives. Together we launched over 50 projects for clients like Discover, Bain, EY, AAA, LiveNation and more. After 4 years, design exclusive work made up nearly 50% of our client projects.

I was the founding designer. I Led design and development teams to launch dozens of projects for clients such as Cisco, Intuit, American Express, and Visa

I built Weird Street to support small business owners who were amazing at their crafts — pulling espresso shots, curating a retail experience, or amazing upholsterers — but not so amazing at the less enchanting stuff like sales, bookkeeping, and marketing. We connected these businesses with other businesses in those essential areas, creating an exchange of skills and innovation.

As a team leader on AT&T's enterprise products, I led multiple design teams to improve AT&T's BVoIP and infrastructure management solutions.

I developed the 'Northstar' vision for the AT&T enterprise business device management product.

As a design member on the Intuit Labs team for Professional Accounting, I uncovered new business opportunities and expanded Intuit's offerings by creating the first mobile tax filing application, a matchmaking tool within Quickbooks that evolved into TurboTax Live, and a client relationship management tool for CPAs to more effectively manage their client load.

As the founding designer for TigerText I designed an app that helped doctors and nurses save lives. I developed a design system and performed customer research interviews with dozens of healthcare professionals.

Created campaign specific web landing page experiences for clients like BBC, Fandango, Intermix, and more.