• Business development at communications and media agency• Marketing audit and strategy• Customer relationship• Team management

• Responsibility for group marketing strategy of 2nd largest car dealer group in CZ• Coordination of marketing activities of 15 showrooms in CZ and SK for brands BMW, Ford, Hyundai, Mazda, MINI, Mitsubishi, Opel, Peugeot, Skoda a Volvo• Set-up and optimization of online channels including social media and e-commerce• Redirecting from traditional sales model to digital omnichannel ecosystem • Digital content monetization, building community of followers and influencer marketing• Team leading and development of 6 people• Managing and measurement of marketing campaigns and events – ATL and BTL • Orchestration of complete company communication – internal and external (PR)• Procurement, coordination and negotiation with 3rd party suppliers• Brand management and awareness boost to relevant target groups – B2C and B2B

• Set-up and execution of marketing strategy of largest train operator in CZ for retail and corporate clients • Establishment of e-shop, smart device application and presence in social media• Optimization of marketing processes - 18% costs savings in media and creative budgets• Leading of 3 departments • Orchestrating communications and PR activities• Management and development of loyalty program “CD Bonus” • Active cooperation with international railway partners

Marketing Manager for Czech Republic (03/2007 – 05/2008)• Execution of marketing strategy in CZ• Awarded “Pension Fund of Year” for loyalty program “AXA Club”• Responsibility for rebranding from Winterthur to AXA• Dynamic CRM client segmentation and up-selling campaigns • Leadership and development of team of 4• Coordinating and optimizing creative, media and PR providers

• Consulting and execution of PR activities for small clients• Support to managers of large PR clients• Copywriting, creative writing, content generation and graphic design• Responsibility for press releases and conferences - telco and finance