-Developed and executed a comprehensive marketing strategy aligned with Ballmecca's mission, driving brand growth and user engagement.-Led brand positioning across social media, advertising, and email channels, ensuring consistent messaging and strong brand presence.-Analyzed market trends and audience insights to continuously refine marketing strategies and enhance user experience.-Measured and reported on marketing effectiveness, leveraging data to refine and optimize campaigns.

- Founded and led a coffee cart startup from concept to successful operation, defining the company's mission, values, and strategic direction. Drove innovation within the industry by introducing a disruptive product that addressed a critical market gap.- Conducted in-depth market research to identify emerging trends and customer preferences.- Create brand marketing and creative content.- Generate video and live stream materials for growing marketing initiatives, events, campaigns, are flavor debuts, and ongoing content series.- Created a unique coffee experience through a pop-up mobile cart and trailer. - Developed a resource-rich TikTok (30k Followers) featuring brewing tutorials and interactive tools to assist customers in choosing coffee.- Expanded services to include mobile coffee setups for various events, such as festivals and corporate gatherings.

- Created food festival concepts in several cities across the United States.- Enhanced online engagement on several platforms with a multitude of content creation to support the social media presence which increased sales by 900% in five years.- Organized press releases and created a media list for news coverage.- Cultivated corporate partnerships for online promotions.- Directed and executed successful food-centered experiential events, averaging 5000-150,000 attendees (20 events per year).- Conducted thorough competitor analysis.- Evaluated ad strategies, SEO optimization, bids, KPI's and website edits.- Utilized data analytics to optimize conversion rates and achieve a 20% increase in website traffic.- Generated and curated social media content aligned with monthly marketing plans. - Scouted locations, secured permits, and monitored key performance indicators. - Cultivated strategic partnerships with industry influencers and brands, resulting in a 40% expansion of the customer base and enhanced brand visibility within the target market.- Managed feedback and online reviews, ensuring responsive and positive interactions.- Led recruitment of day-of event staff and coordinated event logistics.- Executed email campaigns for a subscriber base of over 16k.- Handled catering and vendor recruitment. - Managed budgets and financial reporting via Quickbooks.- Coordinated AV and talent equipment necessities for seamless event production. - Hire staff members and oversee the coordination of daily responsibilities.

- Developed, organized and executed marketing events for Yelp Elite members.- Created guerrilla marketing programs for yearly Yelp events.- Curated a vendor list for events.- Location Scouting.- Day of event coordinator.- Co-managed the Twitter handle, Instagram and Facebook page.- Managed national campaigns with on-site projects.- Assisted with online community building.

- Provide professional administrative support to Director of Operations.- Answered and directed all incoming phone calls.- Supported special requests on projects as requested.- Followed-up with customers to ensure service requests are completed to their satisfaction.- Maintain and updated employee, clients and customer contact databases- Managed a team of over 15 front desk staff and maintenance staff to oversee property management projects.- Translated requests from residents to management and building maintenance.- Organized building meetings with residents and owners.- Responded to queries and requests from residents.- Coordinated meetings, luncheons, travel plans and engagements.- Communicated and followed-through with outside agencies, vendors and customers.

- Utilized Lush resources to develop effective sales techniques and product knowledge to increase sales.-Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements.- Ongoing training and development on Lush products and values.- Assisted in product placement and visual merchandising, maintaining an attractive and inviting appearance.

- Gained knowledge of programming software. (e.g. Dalet, Prophet, Music Master).- Edited shows using Adobe Audition and Pro Tools.- Researched music and artist information to generate interview questions.- Increased social media following and original content.- Monitored social media and online sources for industry trends.- Assisted with building specialty programming in automation system.- Compiled playlists for mix shows to be reported to music labels.- Shadowed artist studio sessions; including in studio performances and interview sessions.