Perla Rueda Email & Phone Number

Paris, Île-De-France, France

Key Missions : • Analyzed performance metrics and optimized market penetration through strategic recommendations.• Planned and executed product launches across Europe, including trade marketing plans and POS materials.• Conducted pricing studies, competitive analysis, and trend monitoring.• Developed and implemented trade marketing plans and POS materials.• Managed e-commerce visibility on Sephora and developed CRM strategies.• Oversaw resource allocation, logistics, budgeting, and coordinated with US headquarters.

Missions: - E-Commerce Strategy Enhancement: Contributed to the development and execution of e-commerce strategies, including gifting and sampling initiatives, and special operations, to drive engagement and sales.- Performance Analysis and Optimization: Analyzed key performance indicators (KPIs), tracked site performance, and devised targeted action plans to enhance user experience and increase conversion rates.- Strategic Initiatives: Collaborated with cross-functional teams to implement strategic initiatives that aligned with Givenchy's brand objectives and enhanced overall market positioning.- Website Management: Managed updates across five Givenchybeauty.com sites, focusing on user interface improvements and content optimization to boost user experience and drive conversions.- Innovative Competitive Benchmarking: Conducted competitive benchmarking to identify market trends and opportunities for innovation, ensuring Givenchy's e-commerce presence remained ahead of industry standards.

Pau, Nouvelle-Aquitaine, France

Missions:- Collaborated directly with the CEO to refine and execute the brand's business strategy in a focused and dynamic team environment.- Led the development of a product catalog, expanding it to over 100 items and entering six new markets, resulting in a 250% increase in sales.- Enhanced and optimized digital content, including the brand's website and social media platforms like TikTok and Instagram, and created a pivotal campaign video.- Strengthened brand visibility by actively participating in trade shows and leading new product launch campaigns.

The role of PEPITE is recognized by the Ministry of Higher Education, Research, and Innovation as a leading center for raising awareness, initiating, and supporting young people in their entrepreneurial endeavors.PEPITE manages the National Student Entrepreneur Status, which allows students to receive dedicated support, obtain schedule accommodations, or transform their internship period into a time dedicated to their entrepreneurial project.

Pau, Nouvelle-Aquitaine, France

Promoted brand awareness by listening to customers, providing guidance and advice, and driving the store's development to achieve its objectives.

Pau

Responsible for managing the communication strategy for Silver Smok, a company specializing in the sale of electronic cigarettes, with the objective of increasing customer loyalty.

Montréal, Québec, Canada

Programme Grande École/ Master'S In Management, Strategy

Strategy Track Main Courses : - Advanced Strategy - M&A - Valuation and Modelling in Excel - Corporate Finance - Marketing

Licence - Économie De Gestion, Business/Commerce, General

Bci - Exchange Program, Economy And Management

D2E - Outils Pour Entreprendre, Entrepreneurship/Entrepreneurial Studies

Le rôle de PEPITE est labellisé par le Ministère de l’Enseignement Supérieur de la Recherche et de l’Innovation comme pôle de référence.

Césure, Foreign Languages And Literatures, General

Apprentissage de la l'espagnol dans le cadre d'une année de césure