Perle-Anne Deshays Email & Phone Number

Montreal, Qc, Ca

Canada

🔬 Identified business goals with clients, defined the user research process (design thinking) includingresearch planning, user interview, survey, user personas, empathy mapping, user testing, competitoranalysis, business goals, UX research analysis and platform audit 👥 Developed the user journey mapping, completed qualitative and quantitative research analysis andorganized focus group📱Built User Interface, prototyping, wireframing, design systems, lo-fidelity and hi-fidelity mockups toenhance user-friendliness navigation across multiple platforms on mobile and desktop📊 Translated complex information through visual hierarchy, typography, color theory, imagery andiconography for building of design systems🖋️ Developed content strategy including UX writing and SEO as well as information architecture toimprove navigation and user experience🧐 Conducted usability and A/B testing to identify pain points and analyzed user reactions in order toimprove the product interface and make the necessary changes

Lisses, Île-De-France, France

🔍 Implemented SEO best practices to improve organic search rankings and drive organic traffic 🔬 Conducted SEO audit to optimize on-page and off-page SEO, as well as HTML tags and URL structure, search console to improve SEO for e-commerce and foundation website📊 Analyzed websites performance with Google Analytics; tracked KPIs such as average position,number of views, clicks and leads🖋️ Created an editorial SEO content strategy and a semantic audit for content aimed at achievingbusiness objectives and boosting specific product categories 📍 Implemented a local SEO strategy in collaboration with the communications team 📈 Analyzed audience's needs to create qualitative articles to be highly ranked by Google 📄 Created briefs for web editors and management team, implemented content on the website👥 Completed UX audit, created personas and multiple scenarios and test users workshops🛒 Improved e-merchandising by configuring products on Magento and retail operations according toseasonal themes 🗂️ Optimized website by creating filters to facilitate user navigation📌 Improved SEA by creating web marketing campaigns (Instagram and Facebook) and managed🛍️ Google Shopping feeds to show a selection of products in line with the seasons 👫👫 Collaborated with cross-functional teams including developers, product managers, businessdevelopers, customer service, audiovisual team and communications team👩🏻‍🤝‍👩🏼 Managed and trained a team of 2 people to support e-commerce teams

Région De Paris, France

♟️ Defined a digital strategy plan including audit, monitoring, competitive benchmark,recommendations, reporting, new visual identity, etc., resulting in an increase in engagement📆 Crafted and executed the marketing content strategy and the editorial calendar💻 Created website pages, published and updated the CMS Shopify and improved SEO🎨 Created the brand & visual identity and created content for Instagram posts, leading to an increase inengagement 📄 Created digital and paper marketing materials, press releases, branding, storytelling, brand identity,flyers, business cards

Master’S Degree, Double Degrees - Digital Marketing & Data Analytics

📚 RGPD, Web Analytics, Data and e-commerce strategy, Creation & Design, Video Marketing, HTML & CSS coding, Digital Advertising, Consumer.

Master’S Degree, Double Degrees - Digital Marketing & Data Analytics

📚 Gestion de projet Agile, RSE, Soft skills, MBTI, Start-up et Entrepreneurship, Management in a digital world, International Business.

Bachelor, Specialized In Luxury, Merchandising And Design

📚 Merchandising, Digital marketing, Design, Product design, Communication and space, Merchandising project, Distribution strategy.