Role is about growing and developing Yandex Search services distribution across mobile devices in retail channel thru strong collaboration with Telco partners (Megafon, Beeline, MTS, Tele 2), CES (MVM, DNS) and Online (Citilink, Ozon) across Russia and CISKey responsibilities:- Leading and managing Retail Distribution team to ensure effective Yandex services distribution strategies are implemented- Being responsible for achieving main KPI's: Installations, activations, retention, Mobile share for Android and iOS- Leading strong collaboration and partnerships with Retail Partners, focusing on driving Yandex services and creating win-win collaborations with priorities for such products as Yandex Search and Yandex Browser as well as other products such as Taxi, Market, Maps, Keyboards, and Auto - Identifying growth opportunities among existing partners and exploring new collaboration to enhance the distribution and reach of Yandex services across Russia and CIS markets- Leading and coordinating various projects aimed at optimizing service distribution, improving user experience, and maximizing coverage and potential of distribution- Collaborating with different departments within Yandex to align service distribution strategies with broader organizational objectives - Driving market analysis to identify trends and insights that can bring value to service distribution strategies and partnerships- Explore and develop new Growth Opportunities via new channels, mechanics and cooperations to enhance Yandex share and grow users

Description:Role is about the strategy, revenue & investment priorities as well as the Go To Market objectives and execution across Managed and Distributors Retail partners for the Consumer segment. This is a multi-faceted role engaging across Sales, Channel Marketing, Finance, Product Management, World Wide Category and local EMEA teams to help influence the strategy for the Category and subsequently to support in developing and executing seasonal plans that drive Microsoft 365 revenue through subscriber acquisition and renewal. Responsible for cross-organization collaboration to land Category transformational projects such as Recurring Billing and building the subscriber acquisition capacity of Managed Retailer Accounts. A key contributor to promoting and securing a culture of collaboration, respect, trust, and inclusion in the wider EMEA M365 team.Key responsibilities:• Understand the product value proposition in line with modern Consumer needs and distill go to market tactics that deliver clear value to our customers. Understand our Partners’ priorities, strengths and challenges and work together with them to deliver winning customer propositions across physical stores and online• Explore growth opportunities through the identification and integration of new sales channels, services, features and business models. Capitalize cross-category synergies, maximize investment efficiency, and define proposals to optimize commercial value.• Utilize business intelligence data, customer, and partner insights to assess business performance. Contribute to the EMEA Rhythm of Business (ROB) framework according to worldwide and regional cycles.• Ensure readiness across the entire CEE CCSM team for M365, including a lock-step partnership with Sales, Marketing, Finance and Sales Operations to influence and execute global programs adoptions as well as building and landing regional programs.

Key responsibility is to attain Office scorecard targets cascaded to Russia, CIS and Growth Markets across 4 main channels like: Managed retail partners (MVM Group, DNS, Citilink, Sulpak, etc); Online channel (MS Store); Breadth channel (Regional Partners – more than 100 retail accounts) and OEM. The key role of Microsoft Office Category Lead is to be responsible for the Office business strategy in Russia, CIS and Growth Markets (Baltics, Black Sea, Balkans and Adriatics)Key responsibilities:- Create and land a deep and comprehensive Office integrated consumer marketing strategy and vision in the country consumer channel, including managing new channels or method of distribution (and how they overlap with the retail channel)- Provide in depth business analysis on the country Office business performance for revenue and percent attach - Execute cross all channels component of a comprehensive brand strategy that encompasses the Office products and services- Set overall Office strategy and direction for Office product launches, marketing campaigns and consumer initiatives, e.g. ensuring appropriate pricing and SKU mix- Own the overall numbers for Office category including revenue, forecasting, contribution margin and marketing spend

Key responsibility of Office Category Lead is to attain KPI's and drive product strategy in market across main channels: Retail, Online Store (Microsoft Store), Other Distribution and OEM:- Successful Launch of Electronic Sales Distribution in Russia (1st WW market in Microsoft) followed by print-to-receipt realization and sales increase - Developing of new sales motion approach - Office Sales thru service zones - WW Best Practice, Share Fighters Award, Circle of Excellence Gold Club Award winner- Launch of Subscription with further business growth in all channels driving the balanced strategy and choosing the right instruments for different partners Working closely with Retail and OEM leads drive Office product strategy, controlling product mix, landing right mechanics for achieving KPIs- 360 degrees marketing strategy execution (Readiness, Visuals, Storytelling, etc) with clear understanding of metrics and KPI's

Working as a Windows platform and Office lead was responsible for:- Achieving revenue and metrics KPIs in both Windows and Office Categories @ Retail - Windows and Office categories GTM strategy with deep understanding of retail business and landing the consumer initiatives- Responsible for managing retail distributors, signing contracts, building strong relations for driving business in Russia- Create, lead and control channel marketing campaigns at different levels: Distributors, Resellers, Retailers using different mechanics and utilizing experiences from other markets- Product Launch campaigns: Drive, control of execution, managing the budget- Control of Product portfolio thru SKU's mapping, price positioning in accordance with retailer’s business

Responsible for achieving revenue and scorecard metrics KPI's in Retail business for Office category thru:- Landing and execution comprehensive product strategy in Managed Retail channel (Federal chains + 30 regional accounts of Russia)- Driving and achieving main KPI - Office attach (metric was overachieved)- via strong execution of ATL/BTL strategy and channel penetration- Provide in depth business analysis on the country Office business performance for revenue and percent attach - Execute the retail channel component of a comprehensive brand strategy that encompasses the Office products and services- Successful launch of new product in market with deep competitive piracy coverageAward winner: Retail Shine Award winner (Impact and Influence competency) – for Breakthrough program with Breadth channel accounts

Responsible for driving and executing thru partners' marketing strategy:- Drive and execute marketing programs for Solution Partners in SMB segment- Creation and implementation of Through-Partner Marketing, Opportunity and Demand Generation Engines - Execution of Channel Strategy, including breadth and new communities- Represent overall partner ecosystem for Russia, driving One Microsoft voice, partner alignment , and partner marketing role efficiency- Set and coordination of Microsoft Partner program, including marketing initiatives for partner loyalty increase- Coordination and initiation of various thru-partners’ programs (conferences, road-shows, incentives, etc)- End-to-end Microsoft Partner Program and Readiness plans execution across Russia- Co-marketing coaching programs for partners: set and development- Represent Solution partners segment in all Microsoft loyalty events (Platform, Partners Forum, etc)

- Adapting and executing corporate Marketing campaigns and tools to Russian Market as well as developing special local Marketing activities supporting Sales & Marketing Strategy for Russia. - Developing of new direction in Samsung – corporate printers sales channel (marketing strategy, positioning, etc)- Product Strategy development and implementation (both B2B and B2C segments)- ATL&BTL activities (planning, executing, budget control, reporting) - Co-op marketing strategy coordination and implementation (regional and federal partners) - Acting as V-Team lead for regional offices across Russia subsidiary (about 21 offices) - Manage and control the Russian MarCom budget, responsible for regular reporting - Create sell-in and sell-out Promotions, work on regional program jointly with Sales representatives in order to present it to the customer and expand regional distribution.