Purpose driven leader and non-executive, having delivered strong results +20 years both in global executive as well as in non-executive roles leading start-ups, transformations and turnarounds thriving when contributing to a better and safer society for the many. I have held directorship in a number of functional disciplines as retailing, e-commerce, product development, supply chain, advocacy work for creating a more attractive and sustainable talent and competence flow, hospitality business as well as property development. All areas have required a leadership of business strategy, transformation, profitability and in some cases start-up and digitalization.As a non-executive I have experience from boards in Asia, US and Germany and Sweden, having international experience as well as being Chairwoman of the boards in subsidiaries.PROFESSIONAL REPUTATION - PERNILLA JONSSON”With brilliant leadership skills, global experience, and a strong strategic and visionary ability, together with Pernilla, you can move mountains and have fun at the same time. Pernilla leads with energy and passion. She is a pioneer: curious, courageous, powerful, and energetic. You can move mountains with her and have fun doing it. With her global experience, she inspires and impresses with her leadership. She is pragmatic, down-to-earth, visionary, and exceptionally good at finding new ways of doing things. She combines her passion with a huge drive; she is genuine, and her commitment is particularly evident when challenged. Pernilla has a brilliant leadership style and gets people on board; she is warm, wise, and analytical. With a strong understanding of complexity, she has an amazing ability to act strategically, navigate through challenges, and ensure success. She is quick on her feet, has a clear business focus, and possesses an outstanding ability to solve problems quickly and deliver high quality. Pernilla is highly trustworthy, recognising the strengths of individuals and inspiring them to perform at their best.” The summary is based on anonymous responses from 12 colleagues and clients in July 2024analysed by Per Frykman - Founder of Reputation Mastery™ - ✉ per@reputationmastery.se