Pernilla Sandström
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Pernilla Sandström Email & Phone Number

CCO - Retail Manager at Lekia AB
Location: Greater Helsingborg Metropolitan Area, Sweden 12 work roles 3 schools
1 work email found @coop.se LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email p****@coop.se
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Current company
Role
CCO - Retail Manager
Location
Greater Helsingborg Metropolitan Area, Sweden
Company size

Who is Pernilla Sandström? Overview

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Quick answer

Pernilla Sandström is listed as CCO - Retail Manager at Lekia AB, a with 275 employees, based in Greater Helsingborg Metropolitan Area, Sweden. AeroLeads shows a work email signal at coop.se and a matched LinkedIn profile for Pernilla Sandström.

Pernilla Sandström previously worked as Retail Manager at Lekia Ab and Sales Director at Btj. Pernilla Sandström holds Affärsutveckling Unified Commerce from Ihm Business School.

Company email context

Email format at Lekia AB

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*@coop.se
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Profile bio

About Pernilla Sandström

Experienced leader, with 18+ years in retail, e-comm industry. Documented experience in change management, drive strong sales and market growth, experience in digital transformation, building team competencies and customer satisfaction.Objective:Interested in assignments such as; CEO, Business Area Manager, Sales Director, Marketing Director - in Retail, F&B Industry, FMCG, e-comm, Food Production.Sales, Marketing, Business Development, Organizational Development, Digital Transformation, B2B, B2C, D2CCompetences:Retail, R&B Industry, FMCG, Change Management, Business Development, Business Strategies, Digital Transformation, Business Operations, Customer Satisfaction, Building Team competencies, Establishment, Negotiation, FranchiseDocumented success of driving sales and market growthProfessional profile:• Experienced Executive Leader; 18+ Years in Retail and e-comm• Business Area Manager Stora Coop (Storhandel); 42 Supermarkets, restaurants, turnover SEK 8 billion, 3000 + Employees, digital sales channel 40+ Pick & Collect,• Performance and Budget responsibility• Building long-term customer satisfaction trough documented success in NKI / NPS development• Business development; Customer Offering - Assortment, Pricing, and improving the customer buying journey• Digital transformation; Building digital sales channel, implementing digital tools for employees & customers• Concept development, Brand building and store implementation• Establishment Manager; Responsible for strategic work regardin store network of 340+ stores• Responsibility for rental portfolio, value SEK 1 billion• Business acquisitions (Netto Sweden AB was acquired by Coop)• Corporate turnover experience• Franchise; Both franchisors and franchisees

Listed skills include Retail, Management, Merchandising, Sales Management, and 11 others.

Current workplace

Pernilla Sandström's current company

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Lekia AB
Lekia Ab
CCO - Retail Manager
Helsingborg, Skåne County, SE
Website
Employees
275
AeroLeads page
12 roles · 36 years

Pernilla Sandström work experience

A career timeline built from the work history available for this profile.

Cco - Retail Manager

Helsingborg, Skåne County, Se

Retail Manager

Current

Malmö, Skåne Län, Sverige

Lekia koncernen är nordens största leksakskedja med ca 190 butiker i Sverige och Norge.I uppdraget kommer jag ansvara för att skapa tillväxt genom att bygga Lekia’s varumärket starkare, skapa en omnikanal med ett dedikerat fokus på kundens behov och upplevelse av sin köpresa hos oss samt aktiviteter för att stärka lojaliteten.Join us!

May 2024 - Present

Sales Director

Btj

Lund, Skåne County, Sweden

Responsible for the sales team tasked with providing SaaS services and media production to public organizations, government agencies, and businesses

Jan 2024 - May 2024

Business Area Manager Stora Coop (Storhandel), Sales And Operation Director Stora Coop (Storhandel)

Sweden

• Total responsibility for 42 Stora Coop stores, restaurants, production kitchens, bakeries • Turnover 8+ Billion SEK. Sales and market growth of 1+ Billion SEK, 4 direct reporting District Managers and 3000+ employees in the Business Area• Digital transformation: Building digital sales channel, 40+ Pick & Collect points, 4+ picking units for home delivery, implementing digital for employees and creating a digital customer experience• Responsible for performance in daily operations and budget follow-up• Sets strategic business plans, milestones and follow-up to achieve committed profitability• Business development; Customer offer – Assortment, pricing and improving the customer buying journey.• Concept development, brand building and store implementation• Building long-term customer satisfaction through documented success of NKI/NPS development• Reports to CEO and is a member of the Group management team.

May 2019 - Sep 2022

Tf Försäljning Och Marknadschef

Stockholm, Stockholm County, Sweden

Ansvar för att driva och säkra kommersiell framdrift utefter bolagets strategi med ansvar för att utveckla marknadsföringen i samtliga kanaler för att skapa förutsättningar för att stärka kunderbjudandet, driva kundtrafik och försäljningstillväxt i våra 340 butiker.. • 8 direktrapporterande, med kompetens inom marknadskoordinering, säljcoacher, lokalmat• Ansvarig för bolagets marknadsbudget och att säkra marknaduppträdande på varje lokal marknad

Feb 2020 - Sep 2020

Head Of Establishment / Projectmanagement

Sweden

• Responsible for the company's establishment strategy and the strategic work regarding store network of approximately 340+ stores. 13 direct reporting• Responsibility for the company's rental portfolio, value SEK 1 billion, as well as other business-related topics regarding store networks• Lead the establishment team responsible for lease agreements, project management, FM and technical services. • Conceptual development, transition to new store formats Stora Coop/Coop• Company acquisitions Netto Sverige AB and the conversion of these to Coop• I reported to the company's CFO and is a member of the financial management team.

Nov 2017 - May 2019

District Manager

Coop Butiker Och Stormarknader Ab

South Of Sweden (Skåne)

• District manager for 25 stores in southern Skåne. 1 Picking device for online/home delivery. Turnover +1.7 billion, 2 operations managers, 25 store managers direct reporting, 700+ employees• Main responsibility for driving sales development and operations. Responsibie for performance in daily operations and budget follow-up• Business Partner/Franchisor to 10+ stores in franchisee agreements.• The company starts the implementation of a large turn around.o Implementation of common working methods/routines to ensure more efficient operation and the right management skillso Implementation of new store concepts in the format Coop/Stora Coop, modernization of store business• I reported to the regional director, and part of the management team.

Sep 2013 - Oct 2017

Area Manager - Coop Konsum

Skåne County, Sweden

• Responsible for 15 Coop Konsum stores in southern Skåne. 15 direct reporting store managers, Turnover SEK 800 million• Results and Budget Responsibility• Drive sales development and operational excellence. Follow up of KPIs and customer satisfaction

Jun 2008 - Aug 2013

Ceo / Franchisee - Coop Konsum Store

Coop Konsum Kopparmöllegatan Helsingborg, Sweden

• Operation of Coop Konsum store in franchise agreement with Coop Butiker and Stormarknader AB, Turnover 45+ Million, 12 - 20 employees• Operational responsibility of the store.• Profit and loss & budget responsibility for my own company• Drive sales and profitability development through customer satisfaction• Documented sales development of + 25%

Oct 2003 - May 2008

Ceo / Co - Owner - Resturant Oz Emellan In Helsingborg, Sweden

Restaurant Oz Emellan

Helsingborg, Skåne County, Sweden

• Founded the restaurant together with co-owners. • Created Business concept, concept and brand. • Responsible for the company's budget, finances, and administration

1999 - 2005 ~6 yrs

Human Resource Developer

• Competence mapping of employees• The development of the courses and basic leadership training• Report to the region's team leader as well as the chain's HR Manager.

1999 - 2003 ~4 yrs

Traffic Assistant Manager

Truck services of Aircargo from Swedish to European AirportsLanguages: English, German

1991 - 1997 ~6 yrs
Team & coworkers

Colleagues at Lekia AB

Other employees you can reach at lekia.se. View company contacts for 275 employees →

3 education records

Pernilla Sandström education

Affärsutveckling Unified Commerce

Köpbeteende och omnikanalshandel - 30 YH Poäng Digitala butikskoncept - 30YH Poäng

Gymnasium, Ekonomi

Filbornaskolan I Helsingborg
FAQ

Frequently asked questions about Pernilla Sandström

Quick answers generated from the profile data available on this page.

What company does Pernilla Sandström work for?

Pernilla Sandström works for Lekia AB.

What is Pernilla Sandström's role at Lekia AB?

Pernilla Sandström is listed as CCO - Retail Manager at Lekia AB.

What is Pernilla Sandström's email address?

AeroLeads has found 1 work email signal at @coop.se for Pernilla Sandström at Lekia AB.

Where is Pernilla Sandström based?

Pernilla Sandström is based in Greater Helsingborg Metropolitan Area, Sweden while working with Lekia AB.

What companies has Pernilla Sandström worked for?

Pernilla Sandström has worked for Lekia Ab, Btj, Coop Butiker Och Stormarknader Ab, Coop Butiker & Stormarknader Ab, and Coop Sverige.

Who are Pernilla Sandström's colleagues at Lekia AB?

Pernilla Sandström's colleagues at Lekia AB include Nadia Baraka, Elina Olsson, Linda Wallin, Zebastian Hällbom, and Julia Lennqvist.

How can I contact Pernilla Sandström?

You can use AeroLeads to view verified contact signals for Pernilla Sandström at Lekia AB, including work email, phone, and LinkedIn data when available.

What schools did Pernilla Sandström attend?

Pernilla Sandström holds Affärsutveckling Unified Commerce from Ihm Business School.

What skills is Pernilla Sandström known for?

Pernilla Sandström is listed with skills including Retail, Management, Merchandising, Sales Management, Fmcg, Forecasting, Coaching, and Store Management.

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