Pernilla Hederström Email & Phone Number

Malmö, SE

Malmö, Sverige

Leading the work with marketing strategy, campaign planning and media strategy and tactics for the D2C business in Sweden. - Marketing strategy and brand communication- Market research and customer behavior- Budgeting and resource allocation- Campaign planning and media strategy- Leading requirements towards media and creative agencies- Project management.

Malmö, Sverige

Project management with the responsibility to deliver projects meeting quality standards on agreed time and budget for various clients like E.ON, Nestlé, Sony Mobile and Tetra Pak.- Leading the project teams in strategy, communication, design, UX, development, content planning-and production as well as campaign execution. - Defining and managing project.

Lund, London

In a consultant role for Sony Mobile Xperia Store I was managing the creation, implementation and optimizing of content, campaigns and activations driving traffic and conversion in the online store globally. - Planning and rollout of the content- and campaign calendar.- Web analysis and monitoring of campaigns in order to suggest improvements within the.

Stockholm, Sweden

Project management for key accounts like Telenor, Pepsi, Carlsberg, Unicef, SPP and Semper. - Defining new projects and planning its implementation and resources- Forecasts, controls and analyzes profitability, revenue, margins and utilization across projects- Coordination of resources in all More countries, evaluation and improvement of project management

Stockholm, Sweden

Stockholm, Sweden