Pernille Fruensgaard Øe Email and Phone Number
Pernille Fruensgaard Øe personal email
- Valid
Thank you for visiting my LinkedIn profile.I am a passionate and curious brand and marketing professional since 2004. My personal vision is: Connecting brands and people by creativity and innovation fuelled by human insights.I believe in; EMPOWERING LEADERSHIP: A strong belief in positive and empowering leadership, building strong independent team with a clear direction and motivation to make a difference. VALUE OF MEDIA: Always curious about digital and new media which in my opinion is a great tool to build better communication, but should never be the focus itself. STRATEGIC PLANNING: Building tools and guidelines for driving marketing excellence so the reach and impact of the knowledge and experience we derive from our efforts can be translated into valuable learnings going forwardCREATIVITY: Always willing to take the often long and difficult road towards a strong creative solution tapping into a real human insight. COMMERCIAL FOCUS WITH ACADEMIC DEPTH: Applying my strong academic background to commercial challenges – making the complex simple and ensuring focused strategies. DEEP INSIGHTS: An analytic broad understanding with the ability to find the right insights instead of drowning in data. Privately; I live on Frederiksberg C with my husband, Jacob and my two kids Sofia (2012) and Elliot (2015). I do yoga, run, read and spend time keeping my brain up to date with latest trends in advertising, tech and media. I am a bit of a nerd with technology and LEGO.
Mindshare
View- Website:
- mindshareworld.com
- Employees:
- 7993
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Chief Executive Officer, DenmarkMindshareCapital Region Of Denmark, Denmark
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Chief Executive OfficerMindshare Danmark Aug 2023 - PresentCopenhagen, Capital Region, Dk -
HoldlederKjøbenhavns Boldklub May 2023 - Present -
Advisory Board MemberSignifly - Digital Innovation Agency Mar 2023 - PresentCopenhagen, Denmark, Dk -
Member Of Vl 11Vl - Dansk Selskab For Virksomhedsledelse Oct 2020 - PresentIndre By, Hovedstaden, Dk -
Jury MemberDanish Digital Award Nov 2019 - PresentCopenhagen, Capital Region Of Denmark, Dk -
Jury Rambuk AwardDansk Markedsføring (Danish Marketing Association) Mar 2019 - PresentKøbenhavn K, Dk -
Head Of Industry - Global BrandsMeta Jul 2022 - Aug 2023Menlo Park, Ca, Us -
Head Of IndustryMeta Mar 2019 - Nov 2022Menlo Park, Ca, Us
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First Vice President, Head Of Brand And Marketing StrategyDanske Bank May 2018 - Mar 2019Copenhagen, Capital Region Of Denmark, Dk -
First Vice President, Head Of Integrated Marketing And Brand ActivationDanske Bank Apr 2017 - May 2018Copenhagen, Capital Region Of Denmark, Dk
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Head Of Integrated Marketing And Brand Activation, Group Marketing And CommunicationsDanske Bank Apr 2016 - Apr 2017Copenhagen, Capital Region Of Denmark, Dk
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Head Of Strategic Marketing Partnering, Group Marketing & CommunicationDanske Bank Jan 2014 - Apr 2016Copenhagen, Capital Region Of Denmark, DkLeading a strategic marketing unit of 9 people with the purpose of revitalizing the brand platform of Danske Bank, strengthening the image and reputation and drive marketing excellence across countries and units. My department is responsible for all marketing activities with strategic importance, business impact or above the line marketing - across brands and countries. Key achievements- Building a new department in Danske Bank Group Marketing with 9 FTE. Together with the high performing new team building a process for working with top management and business units to deliver both brand strategy and brand guidelines/tool while simultaneously developing efficient and excellent marketing activities to support the on going business. High employee satisfaction after just 7 months.- Building a new brand platform supported by new campaign guidelines and brand guidelines including updated CVI. - Chairing a strong steering committee ensuring brand platform is aligned with / and guiding both commercial initiatives, internal cultural transformation and business development. Platform approved both in Board of Directors and Executive Board. - Supporting top management in building a strong voice for marketing in Executive Board.
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Director Of Strategic PlanningHjaltelin Stahl Gruppen Mar 2012 - Jan 2014New York, UsHead of Strategic Planning at Hjaltelin Stahl delivering strategic guidance across creative solutions.Key achievements:Rebuilding the brand platform of TrygDeveloping new cross-media initiatives for SydbankWinning the pitch for developing the new brand platform for Arlas Karoline's Køkken brand -
KontaktdirektørWibroe, Duckert & Partners Jun 2011 - Mar 2012København K, Hovedstaden, DkWorked as Client Service Director responsible for the facilitation of creative solution, strategy development, project management and client contact.Key Achievements:Working with Superbest on a omnichannel strategy for focusing on new products and servicesWorking with brand platform, customer insights, strategy and creative solutions for Nordisk Film Biografer, Fitnessdk, Scandlines, BDO and new bizz activities. -
Author Of "Kommunikations- Og Kampagneplanlægning 4"Gyldendal Academica Jan 2009 - Jan 2012Wrote in 2009 the fourth edition of "Tilrettelæggelse af Information // Kommunikations- og kampagneplanlægning" in close collaboration with Preben Sepstrup. Buy the book here : http://www.g.dk/bog/tilrettelaeggelse-af-information-preben-sepstrup_9788776757601
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Strategic And Creative DirectorCarat Jan 2009 - Jun 2011London, England, GbStrategic and creative responsible at Carat working across clients to ensure contemporary solutions and planning based on strategy and consumer insights. Responsible for 14 employees working with strategic planning, insights and marketing research. Developing planning products, frameworks and tools for better implementation of strategy into media and creative solutions. This including process for communications planning, training for key resources and ideation in creative workshops with clients and stakeholders. Nordic representative in Aegis Media Global task force for development of communications planning. -
Communications Planning DirectorCarat Jun 2007 - Jan 2009London, England, GbCommunications planning on key clients, delivering insights, strategy and creativity. Developing a process for integrated communications planning with an international task force, education people locally, running train the trainer programs, responsible for strategy on key new bizz tasks in Denmark, the nordics and international.
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External Associated ProfessorUniversity Of Aarhus May 2008 - May 2011Aarhus, DkExternal Associated Professor on the master degree at the Faculty of Arts - Media Studies(Ekstern Lektor på kandidatuddannelsen på Medievidenskab) -
Media Innovation ManagerCarat Jun 2005 - 2007London, England, GbWorking with media planning and communications planning with a focus on developing the way media was planned. Integration between media channels, enhancing the focus on benefits with digital and social media and developing a contemporary process for media planning including consumer insights and creativity into the field.
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Communications AssistantDesignit Dec 2004 - Jun 2005Copenhagen, DkWorking for half a year with a project on developing the internal communications channels of the company. Updating website, creating sales material, making a strategy for communication the company's profile internal as well as externally in close collaboration with the head of communications. -
Planning InternshipDrmddb Miami Dec 2002 - May 2003Coconut Grove, Fl, UsInternship working with creative and media solutions across media in DDB's Miami agency working with the hispanic target group. Worked primarily on research and media insights with focus on competitive analysis. -
FørsalgskonsulentHp (Hewlett-Packard) 1999 - 2003Houston, Texas, UsSetting up demo equipment, hosting events, talking to consumers about product usage and benefits.
Pernille Fruensgaard Øe Skills
Pernille Fruensgaard Øe Education Details
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Aarhus UniversityCommunication And Media Studies -
Aarhus UniversityCommunication And Media Studies
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Dronninglund GymnasiumMatematisk Student
Frequently Asked Questions about Pernille Fruensgaard Øe
What company does Pernille Fruensgaard Øe work for?
Pernille Fruensgaard Øe works for Mindshare
What is Pernille Fruensgaard Øe's role at the current company?
Pernille Fruensgaard Øe's current role is Chief Executive Officer, Denmark.
What is Pernille Fruensgaard Øe's email address?
Pernille Fruensgaard Øe's email address is pe****@****ail.com
What schools did Pernille Fruensgaard Øe attend?
Pernille Fruensgaard Øe attended Aarhus University, Aarhus University, Dronninglund Gymnasium.
What skills is Pernille Fruensgaard Øe known for?
Pernille Fruensgaard Øe has skills like Strategy, Customer Insight, Integrated Marketing, New Media, Media Planning, Creative Strategy, Digital Marketing, Digital Strategy, Creative Direction, Strategic Planning, Marketing Strategy, Communications Planning.
Who are Pernille Fruensgaard Øe's colleagues?
Pernille Fruensgaard Øe's colleagues are Giuseppe Pizzi, Juvyann Jane Cezar, Balazs Csuzi, Kevin Leicht, Clarissa Lim, Trang Vu, Rose Park.
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