Pernille Hyldgaard work email
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Pernille Hyldgaard personal email
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Drive, energy and enthusiasm got me started in both marketing and sales. I worked with business strategy, digitalization, product development, leadership, research and a lot of business cases. I have always focused on the driving growth and my heart lies within the commercial part of the business.Today I am lucky to be in charge of the Nonfood category department in Coop; one of Denmarks biggest retailers. Everyday we work to find new ways of growing sales in our online and offline sales channels. We are responsible for the full value chain from product development to final sales in-store and in our e-commerce channel.The good thing about both sales and marketing is that I get to work with people. I lead, manage and develop teams and individuals and I get to see them grow and reach goals together. All tasks I love doing.Until now this has given me solid experience in both FMCG, luxury goods business, the medical industry and in retail. I have worked in the Nordic region, Central European and I have had global roles, lived in both Scandinavian and European countries and studied in US.Specialties: Strategic marketing and sales including at senior management level - and securing execution of strategies. FMCG, luxury goods, medical devices and retail. Building new organisations and working with change management. Leadership and people management.
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Chief Executive OfficerSaint-Gobain Feb 2024 - PresentCourbevoie, Île-De-France, Fr -
Chief Commercial Officer (Cco)Saint-Gobain Sep 2022 - Feb 2024Courbevoie, Île-De-France, FrOverall responsible for sales, marketing and e-commerce. -
Board MemberSanitas Troesch Jun 2023 - PresentBern, Be, ChThe leading manufacturer of kitchens and bathrooms in Switzerland -
Category Director, Non-FoodCoop I Danmark Feb 2019 - Sep 2022Albertslund, 2620, DkOverall responsible for the full value chain from product development to final sales of all Nonfood products sold online and off-line. Distribution through 1.100 retail stores and one of Denmark’s largest online stores Coop.dk/shopping.Focus is on creating sales growth through strong in-store concepts, dedicated omni-channel activities and a optimized product and brand assortments. We constantly think of new and innovative ways to sell our products including Live-shopping, sales through SoMe and engaging sales meetings with the stores.Member of Group Management (SVP level).Staff Management: 4 leaders and a total team of 90 people. -
Jury MemberDanish Digital Award Jan 2018 - Dec 2018Copenhagen, Capital Region Of Denmark, DkJury member in the "Brand Activation" category focusing on business results and creativity -
Director Of Global Marketing & Digital Media ActivationColoplast Nov 2017 - Nov 2018Humlebæk, Denmark, Dk• Responsible for all global communication and activation across platforms towards both health care professionals and end-users in the Chronic Care division of Coloplast (BtB and BtC). • Developing marketing strategy, media strategy and database strategy.• Main achievements: Develping the Coloplast global brand marketing manual (defining how Coloplast work with brand development across business areas), aligning all campaign activities across BtB and BtC under themes and defining the standard for how we share global marketing activities with countries.Staff management: 3 teams; 25 persons plus a team of 5 persons in our Polish business center -
Director Of Global Consumer Marketing & Digital Media ActivationColoplast Aug 2016 - Oct 2017Humlebæk, Denmark, Dk• Developing the global consumer marketing strategy, secure a strong implementation and process improvements with our subsidiaries• Responsible for defining and implementation of the global media strategy in all offline and online channels. Continuous focus on optimizing our investments to secure strongest global presence and lowest possible costs• Building a BtC marketing function in a Med Care organization that previously only was present in the BtB market. Adding new skills and ways of working in an established organization• Defined a clear content strategy to set communication direction across business areas -
Director Of Global Consumer Marketing & InsightsColoplast Jun 2015 - Jul 2016Humlebæk, Denmark, Dk• Overall responsible for building the consumer marketing department and the marketing strategy for Chronic Care in Coloplast. Setting the global direction for the consumer communication and building the consumer journey incl. all marketing processes needed to become a leading consumer company within Medical Devices.• Setting the strategic themes for driving the commercial part of the consumer journey. Identifying and implementing relevant business insights throughout the consumer excellence organisation.• Member of the Consumer Excellence management team -
Head Of Global Marketing, B&O PlayBang & Olufsen Dec 2011 - May 2015Struer, Dk• Overall responsible for the global marketing department of B&O PLAY including both offline and digital marketing activities; integrated campaign development, website development, trade marketing, content marketing, PR, social media, CRM, graphic design, in-store displays and translations into local languages.• Main achievements: building the department from scratch including defining the marketing strategy and developing all marketing processes. Building a 100 million euro brand in three years.• Member of the B&O PLAY Management Team• Staff management: 14 persons -
European Sales ManagerRoyal Copenhagen Mar 2010 - Nov 2011Glostrup, Danmark, Dk• Responsible for European sales. P/L responsible. Developing sales and campaign plans, budgeting and forecasting.• Special projects run with new product development, communication and PR implementation.• Staff managerment: 5 persons -
Marketing ManagerRoyal Copenhagen Dec 2008 - Mar 2010Glostrup, Danmark, Dk• Responsible for the overall marketing strategy of the home décor portfolio (Christmas, Easter, collectibles, figurines and vases)• Portfolio strategy, AtL & BtL communication (development and implementing), briefing product development on new product launches, business plans, pricing and consumer research.• Main achievements: re-structured the portfolio incl. pricing, communication and packaging. Double digit growth on Easter assortment and Christmas dinnerware • Staff management: 1 Brand Manager -
Senior Nordic Brand ManagerUnilever Mar 2008 - Nov 2008Blackfriars, London, Gb• Responsible for the Nordic product strategy of the most important product groups and projects in the Knorr portfolio – incl. portfolio management, product development and forecast, pricing, development of communication (AtL) and activation (BtL) materials. Budget responsible. • Main achievement: created Nordic turnaround after several years of decline to +6,5%• Staff management: 1 junior brand manager -
Nordic Activation And Transformation ManagerUnilever Feb 2007 - Feb 2008Blackfriars, London, Gb• Responsible for turning 4 local activation campaigns into one Nordic campaign with common look and feel (BtL). • Negotiating new agency contract, securing synergies and cost savings.• Main achievements: design re-launch of the total Nordic Knorr product portfolio, creating clear processes and cost savings• Staff management: 1 assistant -
Nordic Brand ManagerUnilever May 2006 - Jan 2007Blackfriars, London, Gb• Responsible for all new Nordic product launches including product development, portfolio management, pricing, communication development (AtL) and implementation.• Main achievement: launch and implementation of 2 major product groups in the Nordics – double digit growth. -
Management Trainee, Swedish SalesUnilever Nov 2005 - Apr 2006Blackfriars, London, Gb• Assisting KAM’s in preparing retailer strategies, activation activities, development of retailer specific products and retail campaigns. -
Management Trainee, European MarketingUnilever May 2005 - Oct 2005Blackfriars, London, Gb• Project leader with responsibility for the development of a new European product group. Market analysis, product development and selling in the project group to local countries. -
Management Trainee, Nordic Supply ChainUnilever Nov 2004 - Apr 2005Blackfriars, London, Gb• Nordic Planner. Ordering products, securing high service levels and prioritizing where to deliver products to in case of scarcity of goods. Project on warehouse optimization.
Pernille Hyldgaard Education Details
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Cbs Executive FondenExecutive Bestyrelsesuddannelse -
Copenhagen Business SchoolSingle Course -
Henley Business SchoolExecutive Mba -
Think About ItMaster Of Leadership -
IaaMarketing And Communication -
Aarhus UniversityMarketing -
Oregon State UniversityExchange Programme
Frequently Asked Questions about Pernille Hyldgaard
What company does Pernille Hyldgaard work for?
Pernille Hyldgaard works for Saint-Gobain
What is Pernille Hyldgaard's role at the current company?
Pernille Hyldgaard's current role is CEO, Brødrene Dahl.
What is Pernille Hyldgaard's email address?
Pernille Hyldgaard's email address is p_****@****ail.com
What schools did Pernille Hyldgaard attend?
Pernille Hyldgaard attended Cbs Executive Fonden, Copenhagen Business School, Henley Business School, Think About It, Iaa, Aarhus University, Oregon State University.
Who are Pernille Hyldgaard's colleagues?
Pernille Hyldgaard's colleagues are Catherine Kowalska, Portia Masuku, Akhil Ramesan Nair, Olli Halenius, Simonpietro Di Pierro, Vitoria Silva, Ravi Gowda.
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