Pernille Hyldgaard Email & Phone Number

Copenhagen, DK

Courbevoie, Île-de-France, FR

Courbevoie, Île-de-France, FR

Overall responsible for sales, marketing and e-commerce.

Bern, BE, CH

The leading manufacturer of kitchens and bathrooms in Switzerland

Albertslund, 2620, DK

Overall responsible for the full value chain from product development to final sales of all Nonfood products sold online and off-line. Distribution through 1.100 retail stores and one of Denmark’s largest online stores Coop.dk/shopping.Focus is on creating sales growth through strong in-store concepts, dedicated omni-channel activities and a optimized.

Copenhagen, Capital Region Of Denmark, DK

Jury member in the "Brand Activation" category focusing on business results and creativity

Humlebæk, Denmark, DK

• Responsible for all global communication and activation across platforms towards both health care professionals and end-users in the Chronic Care division of Coloplast (BtB and BtC).
• Developing marketing strategy, media strategy and database strategy.
• Main achievements: Develping the Coloplast global brand marketing manual (defining how Coloplast work with brand development across business areas), aligning all campaign activities across BtB and BtC under themes and.

Humlebæk, Denmark, DK

• Developing the global consumer marketing strategy, secure a strong implementation and process improvements with our subsidiaries
• Responsible for defining and implementation of the global media strategy in all offline and online channels. Continuous focus on optimizing our investments to secure strongest global presence and lowest possible costs
• Building a BtC marketing function in a Med Care organization that previously only was present in the BtB market. Adding new skills and ways of working in an established organization
• Defined a clear content strategy to set communication direction across business areas

Humlebæk, Denmark, DK

• Overall responsible for building the consumer marketing department and the marketing strategy for Chronic Care in Coloplast. Setting the global direction for the consumer communication and building the consumer journey.
• Setting the strategic themes for driving the commercial part of the consumer journey. Identifying and implementing relevant business insights throughout the consumer excellence organisation.
• Member of the Consumer Excellence management team

Struer, DK

• Overall responsible for the global marketing department of B&O PLAY including both offline and digital marketing activities; integrated campaign development, website development, trade marketing, content marketing, PR.
• Main achievements: building the department from scratch including defining the marketing strategy and developing all marketing processes. Building a 100 million euro brand in three years.
• Member of the B&O PLAY Management Team
• Staff management: 14 persons

Glostrup, Danmark, DK

• Responsible for European sales. P/L responsible. Developing sales and campaign plans, budgeting and forecasting.
• Special projects run with new product development, communication and PR implementation.
• Staff managerment: 5 persons

Glostrup, Danmark, DK

• Responsible for the overall marketing strategy of the home décor portfolio (Christmas, Easter, collectibles, figurines and vases)
• Portfolio strategy, AtL & BtL communication (development and implementing), briefing product development on new product launches, business plans, pricing and consumer research.
• Main achievements: re-structured the portfolio incl. pricing, communication and packaging. Double digit growth on Easter assortment and Christmas dinnerware
• Staff management: 1 Brand Manager

Blackfriars, London, GB

• Responsible for the Nordic product strategy of the most important product groups and projects in the Knorr portfolio – incl. portfolio management, product development and forecast, pricing, development of communication.
• Main achievement: created Nordic turnaround after several years of decline to +6,5%
• Staff management: 1 junior brand manager

Blackfriars, London, GB

• Responsible for turning 4 local activation campaigns into one Nordic campaign with common look and feel (BtL).
• Negotiating new agency contract, securing synergies and cost savings.
• Main achievements: design re-launch of the total Nordic Knorr product portfolio, creating clear processes and cost savings
• Staff management: 1 assistant

Blackfriars, London, GB

• Responsible for all new Nordic product launches including product development, portfolio management, pricing, communication development (AtL) and implementation.
• Main achievement: launch and implementation of 2 major product groups in the Nordics – double digit growth.

Blackfriars, London, GB

• Assisting KAM’s in preparing retailer strategies, activation activities, development of retailer specific products and retail campaigns.

Blackfriars, London, GB

• Project leader with responsibility for the development of a new European product group. Market analysis, product development and selling in the project group to local countries.

Blackfriars, London, GB

• Nordic Planner. Ordering products, securing high service levels and prioritizing where to deliver products to in case of scarcity of goods. Project on warehouse optimization.

Executive Bestyrelsesuddannelse

Business Coaching, Single Course

Mba, Executive Mba

Master Of Leadership

Marketing And Communication

Cand. Merc., Marketing

Master'S Degree, Exchange Programme