Pernille Rødgaard Email & Phone Number

Project management, structuring and execution of the marketing planning for the residential segmentAdvertising and asset creation: From photo and video production to development of sales materials, presentations & POSCoordination of internal and external briefings with agencies, and securing campaign alignment with channel managersTactical campaign planning and commercial content development

Frederiksberg, Region Hovedstaden, Danmark

Support and develop the global content production to all global campaigns. Working with all aspects of projects - from project organizating over development of campaign assets to securing follow-up on the progress in the projects. Campaign production from photo shoot to final brand package: Coordintation of models, locations, retouch, final catalogue and POS material.Coordination of internal and external briefings with agencies, and securing campaign alignment with channel managersResponsible for campaign film and photo shoots, as well as print productions

Frederiksberg

Working directly under sales management to develop and quality assure local marketing in Europe. My role included various tasks like: • ATL and BTL marketing activities to support overall business goals in Georg Jensen Retail Europe• Project lead for offline and online campaign execution and handling of external media agencies • Responsible for the European marketing activation budget• Creative output of ads, instore marketing materials other POS in InDesign and Photoshop• Key interface between Global Marketing and European marketing needs

Frederiksberg

• Project responsible for trade fairs and customer events in Europe• Maintenance of advertising concept and marketing tools for European wholesale customers• Development of catalogues, ads and brand collateral• Implementation of Key Account customer plans• Budget responsible for all trade marketing activities for LIVING Georg Jensen, Europe• Conceptualizing POS material for Georg Jensen Home• Support to Global Marketing in regards to European marketing activities

Copenhagen Area, Denmark

• Coordination of events and trade fairs• Support for Sales Manager e.g. presentations and sales materials• Coordination and budget control of new shop fittings for LIVING Georg Jensen in Scandinavia• Compose and launch of wholesale newsletters in Europe • Maintenance of advertising concept and marketing tools for European wholesale customers• Development and implementering of POS material

Copenhagen Area, Denmark

• Sales material and presentations • Launch of wholesale newsletter• Internal coordination of sales activity• Coordination and evaluation of in-store activities • Fairs and exhibition coordination

Taastrup And Aalborg

• Planning, coordinating and participating all photo-shoots in DK and foreign countries• Budget control• Preparing all sets for photo• Booking models, hotel, travel• Location scouting• Comment and briefing all catalogues • Creative suggestions for layout

• Coordinating photo-travels (in DK and in foreign countries) • Making sales materiale for the Tøjeksperten stores. • Online-marketing regarding news and special offers. • Arranging and setting up at Copenhagen International Fashion Fair• Sorting and sending post

• Sending decoration-material to customers. • Sorting and sending post• Cleaning kitchen • Different ad-hoc jobs in the marketing department

Handelsassistent, Handelsassistent Med Speciale I Manufaktur

Hhx, Handel