Pernille Sophie Rasmussen Email & Phone Number

Copenhagen, Dk

København, Hovedstaden, Danmark

In the Brand & Communications team developing content and branding strategies for Penneo's brand repositioning:- Leading on developing new tone of voice brand guidelines- Creating content strategy for B2B audience- Brand communications and social media strategy- Corporate and investor communication on financial reporting

Copenhagen, Capital Region, Denmark

Driving Redken's online brand engagement with consumers across online touchpoints in the Nordics. - Growing brand visibility and setting strategies in media, search, CRM- Building cohesive online brand experience for consumers- Manage and maintain brand's media budgets - Manage owned brand touchpoints (website, App, CRM)- Developing engaging and educating SEO content for brand website

Copenhagen, Capital Region, Denmark

In charge of B2B digitalization agenda:- internal communications and upskilling- organizing and strategizing B2B digital eco-system- launch of lorealpartnershop.com as content lead - creating and executing content strategy for social media and CRM- in charge of paid media for B2B e-com platform- data analysis to support content and digital marketing strategies

Copenhagen Area, Capital Region, Denmark

As the Digital Content Manager my responsibilities include generating sales and conversion on our B2B webshop with 8 different brands in 4 countries and managing and developing content for our social media professional hair stylist community:- Managing and optimizing LorealProshops.com (B2B e-commerce), UX, content creation, e-merchandising, building e-com campaigns, deals- CRM, producing, developing and executing email marketing campaigns + Reporting and analysis- Understand and optimize customer experience and journeys- Develop and build responsive landing pages (HTML, CSS)- Producing local graphical content aligned with brand identity- Social media management, planning, strategy, content creation, reporting and data analysis

Copenhagen Area, Capital Region, Denmark

Copenhagen Area, Denmark

DR Sales manages the distribution of own productions of TV-series, fiction and non-fiction films internationally.Assisting sales and marketing executives in optimizing B2B communication and digital activites:- preparing sales materials by copywriting and proof reading- e-mail marketing and communication management of B2B customer database- Launch and content development and maintenance of video streaming website

Copenhagen Area, Denmark

Creating and executing strategy for online launch of Cosmopolitan.dk in the Nordics:- researching and copywriting original articles- daily editorial managment- creating publishing schedule strategy- creating and executing social media strategy (facebook + IG)- management paid media activities (facebook)

Greater Los Angeles Area

Developed digital marketing strategies targeting Millennials to promote the then upcoming Universal Pictures & Illumination movie SING.Presentation for the Executive Vice President of Digital Marketing, Doug Neil, resulting in the implementation of one of our marketing strategy suggestions (using Musical.ly, now known as TikTok) in the SING marketing campaign in the fall of 2016.

Sydney, Australia

Growing MTV Australia's digital presence by driving traffic to own website via social media entertainment news content:- research and entertainment content original copywriting- talent interviews- social media management- photo editing (Photoshop)

Copenhagen Area, Denmark

Master, Msoc.Sc. – Management Of Creative Business Processes, 9,3

Master thesis on employees' experience of organizational change in the Danish Broadcasting Corporation, received grade 12 / A Courses.

Summer Institutes, Management Of Enterprise In Media, Entertainment & Sports, 4.0

Summer Institutes Program specializing in Film and TV Marketing and Management

Study Abroad Program, Economics, Marketing And Management, 73

One year Study Abroad Program at the University of New South Wales, Sydney, Australia: - Microeconomics - Organizational Management.

Bachelor Of Arts In Film And Media Studies