Perri Holt Email & Phone Number

New York, New York, Us

New York, New York, Us

New York, Ny, Us

Spearheaded marketing, creative and communications for the national nonprofit organization that supports at-risk children, families and individuals.• Served as a member of the organization’s senior leadership team.• Developed digital and social media strategy to increase brand awareness and engagement among donors, partners, and the general public.• Created the first brand guide in the organization’s 35-year history to maintain brand consistency in market.• Cultivated corporate partnerships to generate unrestricted revenue.

Los Angeles, Ca, Us

Led cross-functional project planning, budget management, creative resourcing, and stakeholder coordination for corporate initiatives and marketing campaigns.• Produced print, digital and video content from ideation through final delivery, ensuring all creative met the business objectives, adhered to Nickelodeon’s brand values, and delivered on time and within budget.• Collaborated closely with C-suite executives to craft cohesive brand stories for the annual Upfronts and presentations to Viacom’s board of directors.• Spearheaded new workflow process and vendor negotiations, resulting in a 38% reduction in creative production spend for the 2019 Upfront vs 2018.• Head producer for high-profile consumer promotions such as the SpongeBob 20th Anniversary OOH campaign and the Are You Afraid of the Dark interactive installation at Nights of the Jack (75,000+ attendees).• Designed and managed Nickelodeon’s first-ever internal weekly email, increasing visibility of promotional content across the entire organization.• Supervised 3 direct reports while managing the project workflow of 15+ designers and video producers.

New York, Ny, Us

Strategized and executed 360° consumer marketing campaigns, events and brand partnerships to support new and returning series across both networks.• Collaborated with creative and social teams to create engaging, cross-platform content that built consumer awareness, drove tune-in and increased retention.• Season 4 (2017) of TV Land’s Younger was the highest-rated, most-watched season in series history.• Facilitated efficient completion of all promotional assets and presentations through clear planning and proactive budget management.• Primary liaison between network executives and cross-functional departments for brand presentations positioning the networks as must-buys for advertisers.

New York, Ny, Us

Led key brand awareness initiatives, including trade advertising campaigns, strategic partnerships and industry events to drive ad revenue.• Managed communication strategy, event branding, script development and video content creation for the 2013 and 2014 NewFronts.• Planned and executed client activations at WSJ’s executive conferences.• Produced sizzle reels, email campaigns, presentations, branded merchandise, and other promotional materials to support integrated marketing and advertising sales efforts.• Collaborated with editorial and consumer marketing to create multi-platform sponsorship opportunities around the 2016 Presidential Election and Summer Olympics.• Additional positions held: Senior Manager, Product Marketing; Manager, Brand Marketing; Senior Marketing Coordinator; Creative Services Coordinator.

Miami, Florida, Us

Coordinated national events at Nordstrom, Sephora and Ulta, analyzed sales trends to support salon and retail accounts, and managed 20+ U.S. field representatives.

Doral, Fl, Us

Managed several key retail accounts and supported sales/marketing through trend analysis, catalog design, inventory management, and new business prospecting.• Promoted from Sales and Marketing Assistant in May 2009