Perri Holt Email & Phone Number

New York, New York, US

New York, New York, US

New York, NY, US

• Spearheaded marketing, creative and communications for the national nonprofit organization that supports at-risk children, families and individuals.
• Served as a member of the organization’s senior leadership team.
• Developed digital and social media strategy to increase brand awareness and engagement among donors, partners, and the general public.
• Created the first brand guide in the organization’s 35-year history to maintain brand consistency in market.
• Cultivated corporate partnerships to generate unrestricted revenue.

Los Angeles, CA, US

• Led cross-functional project planning, budget management, creative resourcing, and stakeholder coordination for corporate initiatives and marketing campaigns.
• Produced print, digital and video content from ideation through final delivery, ensuring all creative met the business objectives, adhered to Nickelodeon’s brand values, and delivered on time and within budget.
• Collaborated closely with C-suite executives to craft cohesive brand stories for the annual Upfronts and presentations to Viacom’s board of directors.
• Spearheaded new workflow process and vendor negotiations, resulting in a 38% reduction in creative production spend for the 2019 Upfront vs 2018.
• Head producer for high-profile consumer promotions such as the SpongeBob 20th Anniversary OOH campaign and the Are You Afraid of the Dark interactive installation at Nights of the Jack (75,000+ attendees).
• Designed and managed Nickelodeon’s first-ever internal weekly email, increasing visibility of promotional content across the entire organization.

New York, NY, US

• Strategized and executed 360° consumer marketing campaigns, events and brand partnerships to support new and returning series across both networks.
• Collaborated with creative and social teams to create engaging, cross-platform content that built consumer awareness, drove tune-in and increased retention.
• Season 4 (2017) of TV Land’s Younger was the highest-rated, most-watched season in series history.
• Facilitated efficient completion of all promotional assets and presentations through clear planning and proactive budget management.
• Primary liaison between network executives and cross-functional departments for brand presentations positioning the networks as must-buys for advertisers.

New York, NY, US

• Led key brand awareness initiatives, including trade advertising campaigns, strategic partnerships and industry events to drive ad revenue.
• Managed communication strategy, event branding, script development and video content creation for the 2013 and 2014 NewFronts.
• Planned and executed client activations at WSJ’s executive conferences.
• Produced sizzle reels, email campaigns, presentations, branded merchandise, and other promotional materials to support integrated marketing and advertising sales efforts.
• Collaborated with editorial and consumer marketing to create multi-platform sponsorship opportunities around the 2016 Presidential Election and Summer Olympics.
• Additional positions held: Senior Manager, Product Marketing; Manager, Brand Marketing; Senior Marketing Coordinator; Creative Services Coordinator.

Miami, Florida, US

Coordinated national events at Nordstrom, Sephora and Ulta, analyzed sales trends to support salon and retail accounts, and managed 20+ U.S. field representatives.

Doral, FL, US

• Managed several key retail accounts and supported sales/marketing through trend analysis, catalog design, inventory management, and new business prospecting.
• Promoted from Sales and Marketing Assistant in May 2009