Founder
CurrentPlaybookz helps founders, CEOs, execs and consultants grow powerful personal brands they can leverage for life.
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Perrin Carrell is listed as Build a 10x personal brand | Grow an audience of fans who will follow you for life. at Playbookz, based in Greensboro, North Carolina, United States. AeroLeads shows a matched LinkedIn profile for Perrin Carrell.
Perrin Carrell previously worked as Founder at Playbookz and Owner at Content Bites. Perrin Carrell holds Mfa, Poetry from Columbia College Chicago.
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I love content. I love storytelling. I love how words can connect people with brands that might solve a problem or bring them a bit of joy. And I still get those little butterflies when the right content at the right time moves someone to take action.As a writer, I've published millions of words (literally) on the internet. As a content leader, I've set strategy for and have run successful content campaigns in over 50 verticals, including many B2B SaaS, B2C SaaS, B2B services, and eCommerce industries. As a manager, I've built world-class teams of writers, editors, designers, and strategists -- all of whom I still call friends -- to help execute campaigns that have generated millions of dollars in revenue. And as an entrepreneur, I ran a content-driven agency that lived and died on the efficacy of the content we created for our clients.The content landscape is changing, and the content teams of tomorrow will have to reckon with new AI tools, new platforms, new audiences, and unprecedented competition for attention. Does that mean content is less powerful? Never.It just means we'll have to be more creative, more innovative, and better at forming human connections with our content to continue helping people solve problems, to bring them a little joy.And that's exactly the kind of challenge I've built my career around.
Listed skills include Editing, Copywriting, Facebook, Seo, and 18 others.
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Playbookz helps founders, CEOs, execs and consultants grow powerful personal brands they can leverage for life.
Content Bites is a free, weekly newsletter that teaches you how to become a top 1% content marketer, based on my 15 years of experience running content marketing campaigns for 50+ companies.
Dallas, Texas, US
* Built, grew, and profitably exited the company in four years.* Executed SEO & content campaigns that generated 1,000,000+ new site traffic across our portfolio of clients – including companies like Aspiration, Framer, Trainual, Wodify, and Kickbox – to drive brand awareness and revenue* Hired, trained, and managed teams of 20+ people with three direct.
London, England, GB
* Developed SEO & content campaigns for a portfolio of sites that generated 300,000 monthly visitors, driving nearly the entirety of the revenue created by our media portfolio* Created content for marketing courses that grossed over $1,000,000 in two years, not only driving internal business results, but demonstrably helping other people become better SEOs.
* Set SEO & content strategy and managed an editorial calendar for a portfolio of websites that grew from 0-150,000 monthly users in just under two years, driven primarily by content* Served as a content creator and influencer for our primary media property, using storytelling to drive awareness, engagement, user acquisition, and email signups* Leveraged.
London, England, GB
* Created mission-critical internal marketing and communications content for Fortune 500 companies, including Coca Cola, Harley Davidson, McDonalds, and Mondelez* Contributed to internal diversity initiatives, collaborating to establish the Diversity & Inclusion Committee, which contributed to reformed “diverse slate” hiring practices
Chicago, IL, US
* Developed and taught three writing classes * Excellent evaluations from superiors and from students
Mountain View, CA, US
* Wrote, edited and published over 1,300 SEO-driven articles in three years, becoming one of the most productive writing staff members and contributing to site traffic growth of over 200% during my tenure* Managed writing and editing workflows inside internal contingent management systems (CMS)
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Perrin Carrell works for Playbookz.
Perrin Carrell is listed as Build a 10x personal brand | Grow an audience of fans who will follow you for life. at Playbookz.
Perrin Carrell is based in Greensboro, North Carolina, United States while working with Playbookz.
Perrin Carrell has worked for Playbookz, Content Bites, Ranq.Io, Judgement Media, and Long Tail Media.
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Perrin Carrell holds Mfa, Poetry from Columbia College Chicago.
Perrin Carrell is listed with skills including Editing, Copywriting, Facebook, Seo, Copy Editing, Wordpress, Indesign, and Writing.
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