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Content Bites is a free, weekly newsletter that teaches you how to become a top 1% content marketer, based on my 15 years of experience running content marketing campaigns for 50+ companies.

* Built, grew, and profitably exited the company in four years.* Executed SEO & content campaigns that generated 1,000,000+ new site traffic across our portfolio of clients – including companies like Aspiration, Framer, Trainual, Wodify, and Kickbox – to drive brand awareness and revenue* Hired, trained, and managed teams of 20+ people with three direct reports (managers), including all technical, editorial, and outreach staff, creating systems that allowed team members of all levels to thrive and innovate* Set SEO & content strategy for more than 50 successful campaigns over 4 years in a variety of verticals, building profitable audiences in B2B SaaS, B2B Services, B2C SaaS, and eCommerce industries* Built, led, nurtured, and trained content teams that produced 150,000+ words of SEO-driven content monthly, while retaining content quality that was a linchpin of our business* Created highly flexible SEO systems that could be deployed efficiently by our teams and easily transitioned to client internal teams when needed, building mission-critical SEO frameworks that drove traffic growth* Created data-driven, multi-channel approach to content development and distribution, targeting buyers at the right place, right time, and at the right point in the buyer’s journey to drive user acquisition* Collaborated with CEOs, CMOs, product teams, sales teams, and other stakeholders to learn businesses quickly and build sustainable audiences who viewed our clients as thought leaders and took buying action* Constructed SEO attribution systems from scratch that enabled our team to iterate at warp speed

* Developed SEO & content campaigns for a portfolio of sites that generated 300,000 monthly visitors, driving nearly the entirety of the revenue created by our media portfolio* Created content for marketing courses that grossed over $1,000,000 in two years, not only driving internal business results, but demonstrably helping other people become better SEOs and marketers* Co-hosted an SEO podcast with an audience of over 50,000 active listeners and became a core part of both the media business and a launchpad for educational content* Wrote thought leadership blog posts that served as a place of congregation for other industry leaders* Helped hire and train teams of specialized technical SEOs, writers, and outreach staff

* Set SEO & content strategy and managed an editorial calendar for a portfolio of websites that grew from 0-150,000 monthly users in just under two years, driven primarily by content* Served as a content creator and influencer for our primary media property, using storytelling to drive awareness, engagement, user acquisition, and email signups* Leveraged public case studies to engage potential customers and drive new software sales for Long Tail Media’s flagship keyword research software* Used web content to launch a new eCommerce brand in a highly competitive retail category, which grew from $0 to $450,000 in annual revenue in two years

* Created mission-critical internal marketing and communications content for Fortune 500 companies, including Coca Cola, Harley Davidson, McDonalds, and Mondelez* Contributed to internal diversity initiatives, collaborating to establish the Diversity & Inclusion Committee, which contributed to reformed “diverse slate” hiring practices

* Developed and taught three writing classes * Excellent evaluations from superiors and from students

* Wrote, edited and published over 1,300 SEO-driven articles in three years, becoming one of the most productive writing staff members and contributing to site traffic growth of over 200% during my tenure* Managed writing and editing workflows inside internal contingent management systems (CMS)