My role focuses on driving international growth and strengthening TÖASTIE’s presence across the UK, UAE, USA and European markets. With a commitment to sustainable and premium-quality products, I lead TÖASTIE’s wholesale strategy to expand our reach and inspire families to enjoy the outdoors.My responsibilities include building strategic partnerships with key wholesale accounts, developing tailored market strategies, and enhancing our brand’s global footprint. Additionally, I support marketing efforts, product launches, and trade show presentations to maximise TÖASTIE’s impact in each region.

𝐁𝐞𝐬𝐩𝐨𝐤𝐞 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 𝐟𝐨𝐫 𝐟𝐨𝐮𝐧𝐝𝐞𝐫-𝐥𝐞𝐝 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐚𝐧𝐝 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐛𝐫𝐚𝐧𝐝𝐬.I help you unlock growth through product strategy and business development. With a deep understanding of market dynamics and emerging trends, I deliver targeted solutions that align with your vision.𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬:𝐌𝐚𝐫𝐤𝐞𝐭 𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭.Whether your goal is to enter a new market or restructure your offering, I create bespoke data-led market reports and deliver in-house presentations tailored to your specific needs.Objectives: Understand the competitive landscape / Identify opportunities and reach new markets / Analyse consumer behaviors and expectations.𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫-𝐅𝐢𝐫𝐬𝐭 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡.I bring your consumers to life by deeply exploring who they are, what they want, and how best to connect with them. Together, we ensure you and your team are aligned on the same vision and target.Objectives: Define your ideal consumer at the intersection of your brand’s vision and commercial goals / Develop detailed personas with mood boards and unique insights / Create a consumer calendar based on key moments and cultural relevance.𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲.I help you develop a product strategy that not only reflects your brand’s values but also resonates with your target markets. My approach ensures that your products stand out and deliver value across all channels.Objectives: Tailor product positioning for key markets / Establish and affirm your USP to stand out from competitors / Use data to plan product assortment and pricing.𝐆𝐨-𝐭𝐨-𝐌𝐚𝐫𝐤𝐞𝐭 𝐚𝐧𝐝 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲.I believe aligning the commercial approach with your vision and product strategy is key to successful expansion.Objectives: Identify growth opportunities in new markets / Build market entry strategies for expansion / Establish partnerships and distribution channels for lasting growth.

I managed Womenswear, Menswear and Licensing categories, generating high Brand Business Value and driving significant unit sales each season. My role involved initiating and executing global category strategies to stimulate commercial growth, leveraging extensive market and competitive insights. I collaborated closely with the CEO, C-suite members, and senior leadership to implement consumer-focused tactics and effective go-to-market plans. Additionally, I created and shared strategic planning tools and KPI trackers to monitor channel performance effectively.Internally, my role was called Senior Product Strategy Manager.

I drove the strategic expansion of Superdry’s Sportswear range, aligning with the brand’s three-year vision to enhance its market position. I led the commercial product strategy, consistently ensuring it reflected the brand’s vision. My proactive collaboration with key stakeholders and wholesale partners across Europe and APAC was instrumental in developing a tailored product assortment that effectively facilitated market entry and growth. This role sharpened my ability to navigate complex market dynamics and deliver results in challenging environments.

Brand and product strategy for start-ups and expanding companies.

I managed a substantial seasonal sales plan for the brand Princesse Tam.Tam, overseeing product and go-to-market strategies. This included comprehensive assortment planning, pricing strategies, KPI analysis, and sales forecasting to ensure market alignment and success. I facilitated cross-functional collaboration with Marketing, E-commerce, Design, and Production teams to align product development with market demand, enhancing the cohesion and effectiveness of our product launches.

I developed unique brand positioning strategies to highlight competitive product advantages, reinforcing the brand’s legacy. Additionally, I engaged in close collaboration with international Wholesale offices, providing cross-functional leadership to a team of dedicated professionals. This role involved synthesizing diverse perspectives and driving team cohesion to enhance brand impact and performance globally.

I managed product development for the Lingerie business unit targeting the US market, focusing on project management and the coordination of in-house teams to optimize scheduling and cost efficiency. I also supported the Beauty Product Manager in launching an exclusive cosmetic range for Chantelle shops, focusing on a diverse product lineup. Additionally, I conducted comprehensive consumer need analyses in the cosmetics sector to innovate and successfully integrate these insights with our Lingerie offerings.