YHA is a not-for-profit network of 60+ hostels around Australia. I have been working with the head of Marketing and in summary, I implemented and managed various Marketing platforms including Salesforce, supervised 6 Marketers, managed digital campaigns, and provided Marketing insights and strategies. My main highlight was the implementation of Salesforce. I looked after the import of the data, managed the segmentation, the automation and oversaw all the Electronic Direct Mail. I have… Show more YHA is a not-for-profit network of 60+ hostels around Australia. I have been working with the head of Marketing and in summary, I implemented and managed various Marketing platforms including Salesforce, supervised 6 Marketers, managed digital campaigns, and provided Marketing insights and strategies. My main highlight was the implementation of Salesforce. I looked after the import of the data, managed the segmentation, the automation and oversaw all the Electronic Direct Mail. I have increased the number of promotional emails by 10,000% in 4 years and generated $1.5 million revenue in 2019.During my time at YHA, I have enjoyed supervising and guiding 6 marketers. I also acted as Head of Marketing in her absence and improved relationships and collaboration between teams.I have loved implementing various systems to communicate brand messages, increase sales and efficiency. I have setup digital signage and wifi messages platforms and strategies at over 30 hostels to push brand messages and offers. I have implemented Jira, Confluence and other tools to improve efficiency. Finally, I have developed promo codes on our site, which were used over the years for many campaigns.As a senior Marketing executive, I managed many campaigns mostly online through Google, social media and publications. I oversaw our main student campaign, as over 630,000 international students came to Australia in 2019 and most travelled around the country. We had a stand at the main orientation week events around the country and captured students' email addresses. I improved brand image by upgrading our stand, increased the email capture by 57% and generated over $200k in revenue in 2018 through promo codes. I worked closely with the head of Marketing and assisted in creating Marketing plans. I have also analysed user’s behaviours online through Google Analytics and Facebook and developed a content strategy to ensure the articles were appealing for each audience. Show less

Helloworld is a publicly listed travel agency. I was working in a team of 4 Marketers and our main goal was to develop campaigns for our key partners to promote their products online and offline. My main highlight was the management of campaigns for key accounts like Qantas, Singapore Airlines, Etihad, Scenic world, Intrepid, etc as well as managing the Marketing relationship with American Express.As a campaign executive, I developed 4-5 campaigns monthly. We used all kinds of… Show more Helloworld is a publicly listed travel agency. I was working in a team of 4 Marketers and our main goal was to develop campaigns for our key partners to promote their products online and offline. My main highlight was the management of campaigns for key accounts like Qantas, Singapore Airlines, Etihad, Scenic world, Intrepid, etc as well as managing the Marketing relationship with American Express.As a campaign executive, I developed 4-5 campaigns monthly. We used all kinds of media, from TV, radio and press to eDMs and online ads on Google. I was liaising with media and creative agencies, partners, legal, product, digital and other internal teams to ensure quality and timely delivery of the campaigns, which often had very short lead time of 2-3 weeks from contract signature to live date. I also took part in key brand campaigns like helloworld relay and airfares to anywhere.I managed the budget for my campaigns and oversaw the finances of our media agency. I also collected the results from all the sources to create comprehensive reports that we sent to our partners.Finally, I managed the relationship with American Express and was their point of contact for anything relating to Marketing. I also organised collateral and campaigns to promote the card acceptance and benefits in store. Show less

Reckon is a private Australian company that provides accounting software. I was working as a Marketing executive and managed three ranges of software for small to medium businesses and personal use, with a focus on acquiring new customers. I looked after 13 products, from product release and promotion through to collecting feedback and improving our products. My main highlight was the rebranding of Quickbooks into Reckon Accounts which was a name change as well as a product rebrand. It… Show more Reckon is a private Australian company that provides accounting software. I was working as a Marketing executive and managed three ranges of software for small to medium businesses and personal use, with a focus on acquiring new customers. I looked after 13 products, from product release and promotion through to collecting feedback and improving our products. My main highlight was the rebranding of Quickbooks into Reckon Accounts which was a name change as well as a product rebrand. It was a big and successful project which required me to liaise with all the teams, from changing the name and look in the software, via creating new websites, Marketing packaging and collateral to launching and promoting the range in retail and online. It occurred smoothly within a year and modernised the entire brand image. I received best employee of the year for this project.As part of Reckon’s modernisation, we switched to Hubspot to send beautiful promotional emails as most emails were transactional prior my time. I helped clean the database, implemented Hubspot, organised email templates, trained the team and organised the email strategy and send. The implementation of Hubspot helped us promote Reckon One, a brand new online accounting software for small businesses. I organised the launch strategy for this product mostly through online ads and activities and I had to be flexible and innovative as the launch date wasn’t very firm.During my time at Reckon, I looked after various websites and our e-store, organised many campaigns, releases, competitions, reports, and market research. I also helped manage ancillary services like our online training or the annual partner’s conference. It was a well-rounded role which gave me lots of Marketing and technical skills as well as a great understanding of the tech industry. Show less

I started as a Marketing and Sales Coordinator at Benedict Industries in 2010 and was promoted 8 months later to implement Microsoft Dynamics. I worked along external developers and a finance and IT project manager to consolidate various separate systems and integrate them into an ERP system. I consulted the sales, admin and delivery teams to map out the business requirements and designed a tailor-made delivery software that integrated with Microsoft Dynamics.Our project team of two… Show more I started as a Marketing and Sales Coordinator at Benedict Industries in 2010 and was promoted 8 months later to implement Microsoft Dynamics. I worked along external developers and a finance and IT project manager to consolidate various separate systems and integrate them into an ERP system. I consulted the sales, admin and delivery teams to map out the business requirements and designed a tailor-made delivery software that integrated with Microsoft Dynamics.Our project team of two gathered and cleaned various database and compiled them in the new system. We trained around 30 employees and ran both systems concurrently before pushing Microsoft Dynamics live and turning off the old systems.It was a very exciting project and I truly enjoyed the technicalities and communication skills required to achieve this software implementation. Show less

Benedict Industries is a family owned group who is the largest reseller of quarried materials in NSW. I started this role after finishing my Business and Marketing Master at Macquarie University. I was the sole Marketing resource and looked after the website and all Marketing material. I started by taking product orders and was quickly offered to develop sales reports, manage product commission and organise tender submission before starting as an ERP project manager 8 months later.

• Sell new contracts and upgrades to businesses and prospective or existing clients • Respond to sales inquiries, concerns and ensure customer service satisfaction • Organise direct marketing activities and participate in sales events • Maintain sales activity records and reports

Well-known Tour Operator specialising in worldwide cultural travels- Create and organise tailored travels around the world- Day to day contact with incoming agencies, tour operators and clients- In charge of travel organisation for major company "Bayard Presse"

- Create Intranets and E-newsletters in 3 languages- Collect and analyse data from international subsidiaries to create mapping - Create and maintain product information documents, database, website- Produce strategic competitive benchmarking and market studies - Organise and analyse satisfaction surveys- Took part in the organisation of Accor's annual international subsidiaries conference