Associate Director Of Performance And Product Marketing
Current
Apr 2022 - Present
AeroLeads people directory · profile
Perry Chen Email & Phone Number
Performance Marketing | Product Marketing at Walmart eCommerce and Sam’s Club | MBA Candidate at UC Berkeley, Haas School of Business
at
Walmart
1 work email found
@walmart.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Performance Marketing | Product Marketing at Walmart eCommerce and Sam’s Club | MBA Candidate at UC Berkeley, Haas School of Business
Location
San Francisco Bay Area, United States, United States
Who is Perry Chen? Overview
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Quick answer
Perry Chen is listed as Performance Marketing | Product Marketing at Walmart eCommerce and Sam’s Club | MBA Candidate at UC Berkeley, Haas School of Business at Walmart, based in San Francisco Bay Area, United States, United States. AeroLeads shows a work email signal at walmart.com and a matched LinkedIn profile for Perry Chen.
Perry Chen previously worked as Associate Director Of Performance and Product Marketing at Walmart and Senior Performance Marketing Manager - Search, Product Marketing, Display, Affiliate, Social and SEO at Walmart. Perry Chen holds Master Of Business Administration - Mba, Business Administration And Management, General from University Of California, Berkeley, Haas School Of Business.
Company email context
Email format at Walmart
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{first}.{last}@walmart.com
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Profile bio
About Perry Chen
With over 10+ years of experience in performance and product marketing, I lead teams in managing and optimizing Paid Search/SEM, Display, Affiliate, Social, App, and SEO campaigns for Walmart eCommerce and Sam's Club. I am also pursuing my MBA degree at UC Berkeley, Haas School of Business, where I enhance my skills in business administration and management. I am a data-driven marketer with extensive experience in Paid Search/SEO/Online Advertising/Programmatic Display/Affiliate/Mobile App Advertising/User Acquisition/Paid Social/Data Analysis/Preloads/Real-Time Bidding (RTB), Generative AI, Machine Learning, and strong business perspectives. I have strong project management skills, for example, outstanding organization and attention to details. I am a self-starter and able to learn quickly. Perry manages multiple projects in a fast-paced environment. Manage and deliver projects on-time. • Working experience with R, UNIX, Tableau, JIRA, Micro-strategy, Google Analytics, Kochava, DCM, Mobile In APP, Doubleclicks, Jaspersoft, Advanced Excel, Google Analytis, Google AdWords, Bing Ads, Yahoo Gemini, A/B testing and Microsoft suits. Proficient in writing complex SQL queries• Academic experience with SAS, XML, C++, Word and PowerPoint • Basic knowledge of HTML, Python, and Ruby• Apple Search Ads, Brand Lift, ASO, Google UAC, Product Listing Ads (PLAs), Preloads, Remarketing, Programmatic Display Advertising, Video Advertising, TV, SEO, Content Marketing, Social Marketing, Comparative Shopping Engines (CSEs), Management, Sales, Online Marketing, Staff and Business development• Experience with statistical analysis (regression analysis, logistic regression, linear modeling, time series, and machine learning)Email: perry.chen@berkeley.edu
Listed skills include Data Analysis, Sql, Python, Microsoft Office, and 46 others.
Current workplace
Perry Chen's current company
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8 roles
Perry Chen work experience
A career timeline built from the work history available for this profile.
Senior Performance Marketing Manager - Search, Product Marketing, Display, Affiliate, Social And Seo
Jun 2019 - Apr 2022
Digital Marketing Manager
Sep 2018 - Jun 2019
Digital Marketing Manager
Growth MarketingUser Acquisition, Statistical Analysis, Design Experiments, MCA Reporting, A/B Testing, PPC, Paid Social, and Machine LearningPaid Advertising:Display Video, User Acquisition, Retargeting, Podcast, Google, Google Shopping, Bing, Yahoo, Amazon Text, Paid Social, Programatic Display, Display Re-targetingHaving served more than 19 million.
Aug 2016 - Sep 2018
Senior Data Analyst
Jan 2016 - Aug 2016
Marketing Analyst
- Optimize campaigns performance and increase ROI to 600%+; manage hundred million revenue accounts through Google, Bing Ads, and Yahoo Gemini
- Conduct experimental A/B split testing on landing pages for search/shopping campaigns to determine the best performing landing pages
- Establish and manage the portfolio of 55+ Million keywords across Google, Yahoo and Bing
- Work closely with SEO team to maximize page visibility and keyword ranking; provide top performance KWs to SEO resulting in improved 20%+ organic conversions
- Worked cross-functionally with SEM, SEO, Feeds, Email, Affiliate, and Social; conduct in depth analysis for new products
- Manage Comparative Shopping Engines(CSEs) such as Amazon Product Ads, Pricegrabber.com and Shopping.com (eBay); add new products/feed into the accounts
Dec 2014 - Jan 2016
Data Analyst
- SmartZip Analytics is a national leader in predictive marketing solutions for the real estate industry. By applying varieties of predictive modeling to massive data related to homes and homeowners, SmartZip helps.
- Contributed to real estate analytic including Home Price Index(HPI) tracking housing market trends, and Automated Valuation Model (AVM) to measure the property price
- Built statistical models using varieties of machine learning methods such as Clustering, Logistic Regression, Random Forest, SVM, and Bayesian Regression
- Integrated big data through relational database and directly provide AVM benchmarking results
- Investigated Gain Index, Drop Index, and Recovery Turnover of HPI and Transaction with large data
- Implemented Machine Learning Methodologies for real estate models with multivariate regression using R
May 2013 - Nov 2014
Sales Consultant
Smart Mobile
- Assisted customers with questions and concerns in a professional manner
- Kept strong knowledge of products, pricing plans, promotions, service features, and promoted appropriate sales
- Handled service inquiries and courteously resolved customers’ complaints
- Managed customers' portfolio and updated customers' information
Sep 2011 - Apr 2013
2 education records
Perry Chen education
Master Of Business Administration - Mba, Business Administration And Management, General
University Of California, Berkeley, Haas School Of Business
Bachelor Of Arts In Statistics, Statistics
University Of California, Berkeley
FAQ
Frequently asked questions about Perry Chen
Quick answers generated from the profile data available on this page.
What company does Perry Chen work for?
Perry Chen works for Walmart.
What is Perry Chen's role at Walmart?
Perry Chen is listed as Performance Marketing | Product Marketing at Walmart eCommerce and Sam’s Club | MBA Candidate at UC Berkeley, Haas School of Business at Walmart.
What is Perry Chen's email address?
AeroLeads has found 1 work email signal at @walmart.com for Perry Chen at Walmart.
Where is Perry Chen based?
Perry Chen is based in San Francisco Bay Area, United States, United States while working with Walmart.
What companies has Perry Chen worked for?
Perry Chen has worked for Walmart, Pandora, Art.Com, Homelight, and Cafepress Inc..
How can I contact Perry Chen?
You can use AeroLeads to view verified contact signals for Perry Chen at Walmart, including work email, phone, and LinkedIn data when available.
What schools did Perry Chen attend?
Perry Chen holds Master Of Business Administration - Mba, Business Administration And Management, General from University Of California, Berkeley, Haas School Of Business.
What skills is Perry Chen known for?
Perry Chen is listed with skills including Data Analysis, Sql, Python, Microsoft Office, Social Networking, Sas, Microsoft Excel, and Mysql.
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