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I am comfortable being an individual contributor, player coach or whatever role may be needed to further the overall goals of an organization. A strong, differentiated product easy to convey its true value and a culture of compassionate entrepreneurialism are most the most desired traits within an aspiring world-class company. I truly love developing deep, meaningful client relationships, building teams, developing talent, and working with partners to build world-class solutions that deliver meaningful results. Products brought to market, scaled or rebuilt include first analytics only Data Management Platforms, Creative Management Suites, Ad Fraud detection/identification, Social Analytics Suites (offline, word of mouth capabilities,) and a pioneer in audience targeting technologies.My passion and pride are contributing to the success of peers, team members and new hires who have achieved so much throughout the media and marketing digital landscape. Deep, trusted relationships throughout the Fortune 1000 companies directly and same with the top global agency holding companies. In any new potential opportunity culture and product are the top two factors that enter into the consideration set. I'm as comfortable being an individual contributor, player/coach or whatever makes the most sense for the org.Success can be fleeting. Trust, empathy and leading by example lead to true self-satisfaction.
High End Installers & Manufacturers (Us Made) In Tri-State Area
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Residential And Commercial Solar Energy ConsultantHigh End Installers & Manufacturers (Us Made) In Tri-State AreaPound Ridge, Ny, Us
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Sales & Solar GuruStealth Mode - Long Story Oct 2023 - PresentHelping build sales team with high energy laser focused specialized lead generators and sales execs for an organization(s) prioritizing design, efficiency and “killing the ConEd bill,” as they continue to savage NY Metro with double-digit rate increases.
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Vice President, Global SalesEngagement Labs Mar 2020 - Mar 2023Red Bank, New Jersey, UsEngagement Labs is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, our product suite encompasses and listens to the entire social ecosystem.With cutting-edge diagnostics, patented predictive analytics and machine learning, Engagment Labs identifies business opportunities and provides recommendations with a roadmap to grow revenue/attain new subscribers. We deploy a self-serve or managed service, subscription based SaaS business model with tiered access to our user friendly UI. -
Senior Sales ConsultantSelf Jun 2018 - Mar 2020Senior Sales Consultant Projects included:Echelon/Comcast: Developed go-to-market strategy to monetize digital assets (exclusive premium video content,first/second party audience data) for publisher partners and demand side advertisers (“DSP’s”)o Deployed next gen machine learning and artificial intelligence (“AI”) to increase yield rates by20%+ Adlloox- A Fraud Detection Company Revamped Sales and Marketing pitch for Walmart, Viacom, Omnicom, WPP, etc. resulting in firstRFP’s of $100,000 per quarter• Designed investor deck and conducted in-person presentations to VC community leading to aTerm sheet for $5mm B Round investment• Spearheaded product integration and certification with Facebook Partner Measurement Team
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FounderSimple, Co. Mar 2017 - May 2018• Launched Ad & Content Management Platform allowing Creative Agencies to design and produce stunning video and custom messaging on any digital device or platform with scale and velocityo DDB, Tribal, Universal McCann, Martin Agency, Cadreon and Haworth initial target deployments• Built Product wireframes, including workflow, features & functionality geared toward development of an MVP ("Minimum Viable Product")
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Gm/Svp Agency RelationshipsSteelhouse May 2016 - Feb 2017Austin (Remote) , Texas, Us• Evaluated, modified and solidified team of 6 in the NYC office• Managed Facebook relationship from inception resulting in Facebook Marketing Partner Badge • Increased revenue by 200%+ within first six months. -
Svp, National SalesAddthis Mar 2014 - Jun 2015Reston, Virginia, Us• Coached team of 15 enterprise sales and business development executives through successful transition to SaaS based products leading to increase in enterprise value of Company by 350%• Realigned national sales and BD teams to share common revenue goals increasing revenue generation to $50mm, a 20% Y-Y increase, as media product line was sunset -
Svp, National SalesAggregate Knowledge Feb 2010 - Feb 2014• Pioneered the DMP (data management platform) product with a SaaS based revenue model• Developed initial go-to market product requirements built on machine learning transforming AK into a global enterprise data management platform.• Built a team of senior enterprise sales executives of client direct and agency relationship specialists and client services group leading to revenue of $0 in Year 1 to $20m run rate in Year 4• Pitched, negotiated and coached team to close multi-year, million dollars+ annualized Global DMP and Multitouch Attribution contracts with Verizon Wireless, Ford, Sprint, Macy’s, Omnicom Global, P&G, IPG, Carat, American Express and dozens of others• Acquired by Neustar in 2013. Stayed on for management transition team with Neustar until 2014.
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Svp, Agency RelationsSpecific Media Sep 2004 - Feb 2010Irvine, Ca, Us• Employee Number One for Eastern US, responsible for every aspect of Sales and Operations East of the Mississippi.• Annual run rate increased from sub $1mm to $125m six years later by pioneering offline to online attribution, audience-based targeting and $10mm+ “upfront” commitments from Ford, GM, Verizon Wireless, Kraft, Big Pharma, Bank of America, Chrysler, Walmart, etc.• Direct responsibilities included recruiting, training and coaching 35+ VP’s, sales managers, account executives and support staff with managerial oversight of 5 offices in NYC, Detroit, Chicago, Atlanta and Boston.
Perry Nusbaum Skills
Perry Nusbaum Education Details
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Albany Law SchoolLaw -
University At AlbanyHistory
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University At AlbanyCriminal Justice
Frequently Asked Questions about Perry Nusbaum
What company does Perry Nusbaum work for?
Perry Nusbaum works for High End Installers & Manufacturers (Us Made) In Tri-State Area
What is Perry Nusbaum's role at the current company?
Perry Nusbaum's current role is Residential and Commercial Solar Energy Consultant.
What is Perry Nusbaum's email address?
Perry Nusbaum's email address is pe****@****abs.com
What is Perry Nusbaum's direct phone number?
Perry Nusbaum's direct phone number is +165029*****
What schools did Perry Nusbaum attend?
Perry Nusbaum attended Albany Law School, University At Albany, University At Albany.
What skills is Perry Nusbaum known for?
Perry Nusbaum has skills like Online Advertising, Digital Strategy, Digital Media, Behavioral Targeting, Advertising, Digital Marketing, Mobile Marketing, Mobile Advertising, Display Advertising, Web Analytics, Strategic Partnerships, Ad Serving.
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