Perry Nusbaum Email & Phone Number

Pound Ridge, NY, US

Helping build sales team with high energy laser focused specialized lead generators and sales execs for an organization(s) prioritizing design, efficiency and “killing the ConEd bill,” as they continue to savage NY Metro with double-digit rate increases.

Red Bank, New Jersey, US

Engagement Labs is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, our product suite encompasses and listens to the entire social ecosystem.With cutting-edge diagnostics, patented predictive analytics and machine learning.

• Senior Sales Consultant Projects included:Echelon/Comcast: Developed go-to-market strategy to monetize digital assets (exclusive premium video content,first/second party audience data) for publisher partners and demand.
• Designed investor deck and conducted in-person presentations to VC community leading to aTerm sheet for $5mm B Round investment
• Spearheaded product integration and certification with Facebook Partner Measurement Team

• Launched Ad & Content Management Platform allowing Creative Agencies to design and produce stunning video and custom messaging on any digital device or platform with scale and velocityo DDB, Tribal, Universal McCann.
• Built Product wireframes, including workflow, features & functionality geared toward development of an MVP ("Minimum Viable Product")

Austin (Remote), Texas, US

• Evaluated, modified and solidified team of 6 in the NYC office
• Managed Facebook relationship from inception resulting in Facebook Marketing Partner Badge
• Increased revenue by 200%+ within first six months.

Reston, Virginia, US

• Coached team of 15 enterprise sales and business development executives through successful transition to SaaS based products leading to increase in enterprise value of Company by 350%
• Realigned national sales and BD teams to share common revenue goals increasing revenue generation to $50mm, a 20% Y-Y increase, as media product line was sunset

• Pioneered the DMP (data management platform) product with a SaaS based revenue model
• Developed initial go-to market product requirements built on machine learning transforming AK into a global enterprise data management platform.
• Built a team of senior enterprise sales executives of client direct and agency relationship specialists and client services group leading to revenue of $0 in Year 1 to $20m run rate in Year 4
• Pitched, negotiated and coached team to close multi-year, million dollars+ annualized Global DMP and Multitouch Attribution contracts with Verizon Wireless, Ford, Sprint, Macy’s, Omnicom Global, P&G, IPG, Carat.
• Acquired by Neustar in 2013. Stayed on for management transition team with Neustar until 2014.

Irvine, CA, US

• Employee Number One for Eastern US, responsible for every aspect of Sales and Operations East of the Mississippi.
• Annual run rate increased from sub $1mm to $125m six years later by pioneering offline to online attribution, audience-based targeting and $10mm+ “upfront” commitments from Ford, GM, Verizon Wireless, Kraft, Big.
• Direct responsibilities included recruiting, training and coaching 35+ VP’s, sales managers, account executives and support staff with managerial oversight of 5 offices in NYC, Detroit, Chicago, Atlanta and Boston.

Jd, Law

Bachelor Of Arts (B.A.), History

Bachelor Of Arts - Ba, History, Criminal Justice