Perry Sandler Email and Phone Number

DMS) & Marketing Loyalty Group Products include: Delta CCSG, OPEN Platinum, balance transfer, TRS, Costco CCSG and OPEN.Developed the marketing communications strategy through the following channels: direct mail, email, newsletters, statement messaging channel, OLET, Web-personalized and non-personalized pages, servicing messages and all Delta channels.Worked closely with all Establishment Services partners to support their initiatives and create programs to promote both the Delta Credit Card and their merchant. Produced all the direct mail materials for Costco, OPEN Platinum and Delta AcquistionsCo-presented "Lunch and Learn " seminars for the Amex Green Team to all level employees.Recommended a new package design for Costco Acquisitions and OPEN Platinum which became the new Control package.

Agencies : Direct Partners, Mad Dogs & Englishmen, MRM, Hill Holliday, TBWA Clients include: Buick, Chase Mortgages, Onstar, Minolta, FirstUSA, Gorp.com, CIGNA Citigroup, MasterCard, Columbia House (Club Musica Latina), American Express(DMS), and Nextel. Created Hispanic acquisition & loyalty marketing programs for Club Musica Latina (new control package).Developed acquisition and loyalty marketing programs for credit cards, healthcare and automotive Clients.Initiated a lead generation program with the Retail Sales Group to generate "hot leads" for MinoltaPrepared and presented new business proposals for advertising/direct response agencies.Formulated turnkey marketing strategies and placed media buys; Help build multicultural subunits for advertising/direct response agencies.Provided direct marketing support for mail and P.O.P for American Express (CCSG, ES, TRS and OSBN

Account Director for Buick - Regional and Local MarketingNew Business Development for Hispanic Marketing for Sprint and Buick

Director of Client Services Clients include: Chase Mortgages, Citibank, AARP, Hallmark, Pitney Bowes. Access Alliance, Unilever/Unipath Diagnostics, Whirlpool.Created bilingual initiatives to drive sales from remote locations for Chase Mortgages.Directed strategy, marketing, new media and branding plans for multi*million dollar new product launch, the ClearPlan Easy Fertility Monitor.Launched new financial products via direct mail and telemarketing for Pitney Bowes (PBCC).Initiated multicultural DTC direct response programs for Citibank,Chase, AARP,Hallmark and Whirpool.Developed integrated acquisition direct response campaign (print, mail, internet) for new Gay and Lesbian membership organization.Managed and trained staff of 4

Supported the Home Equity and Personal Credit lines of businesses by managing all directresponse efforts to prospects and customers.Managed the creative and production development of all direct response programs.Member of task team to launch the Home Equity loan product in Texas.Responsible for budget of all product expenditures, including Agency fees.Managed and trained Management Development Program trainees.

Conceived and managed new prospects and cross*sell marketing programs (AAdvantage,Classic and Preferred MasterCard and VISA) to generate new Citi*One@ accounts through various direct mail promotions.Reported, analyzed and recommended direct mail programs to senior management.Managed the retail bank relationship programs on a day*to*day basis.Directed agencies in the development and execution of advertising programs.Interfaced with the internal support groups (i.e., retail sales, bankcards, MIS, etc.) for implementing marketing programs.Oversaw the strategic development and execution of direct mail, insert and advertising efforts for AIR MILES .Supported all forecast, budget and program evaluation.

Developed a product manual for the mortgage group at Citibank. Launched a new cosmetic line through P.O.S. and direct mail. Served as the marketing consultant to a new business in the pet industry. Implemented marketing programs for a restaurant chain. Integrated a marketing division for a non*profit organization.Designed a marketing campaign for an apparel company Prepared presentations for several Fortune 500 companiesDeveloped a marketing plan for the Environmental Development Corp.Assisted agency in new business research for Celebrity Cruises, Bay Bank and IBM.

Developed circulation and production schedules for all Hanover catalogsMember of task force to upgrade catalogs and develop a new catalog.Worked independently on research projects (i.e., Customer Satisfaction, Corporate Identity).Reported and presented data from primary and secondary sources.

Assisted in proposals, designs and analyses for quantitative and qualitative studies including:Attitude and usage studies, copy testing, and jewelry design testing.Explored new campaign strategies for DeBeers, Ltd. Brand research responsibilities included:Diamond Engagement / Anniversary Rings, Diamonds for Men and new product development.Accessed and generated reports on syndicated marketing databases (MRI, Simmons)Responsible for monthly budgetary controls.